- Did you know that Pinterest will generate four times more money per click than Twitter? And 27% more than Facebook? (quick sprout)
- Referrals from Pinterest have grown by 66% in the last 12 months. (quick sprout)
As the statistics above indicate, Pinterest is here to stay, and is expected to be one of the big players in leveraging visual content for marketers in 2014.
Here are three things you should know about Pinterest hashtags that are different from other social networks.
1. First and foremost, Hashtags are ONLY clickable in a Pin description. Putting them in your username, “about” section, or in board titles is pointless.
2. Just like with other social networks, hashtags act as a keyword to bring all of the Pins using that same hashtag together. However, Pinterest hashtags are most effective when they’re unique to your brand.
General hashtags are too broad and bring in all kinds of interesting search results, most of which don’t even have the hashtag you’re searching for in the description (I’ll explain that in the next tip).
Using a unique hashtag, such as #TMCSocialMedia, will help track some of your Pins, but we don’t recommend using Pinterest hashtags as your only way to measure awareness, sentiment or analytics.
3. Pinterest search doesn’t support hashtags. Notice how when you search a hashtag, such as #puppies, Pins with the word “puppies” in the description will show up in the results, but so do Pins that have the word “puppies” hidden in the URL/Photo name/product page tied to the Pin. It’s important to consider this when naming your product pages and images, or when you’re linking a pin back to your website URL.
Now that you have some insight into how to use hashtags on Pinterest, do you plan on using them more, or less in your Pinterest Marketing Strategy? Comment below and let us know!
Originally from the Sunshine State, Cami’s role at The Modern Connection is Community Manager, where she develops creative campaigns and social content to make businesses stand out online. She is a graduate from the University of Central Florida and has a background in Advertising, PR and Marketing. Connect with Cami on LinkedIn, Pinterest and Twitter!