Last week, Instagram debuted a new feature on their app: the ability to upload multiple photos to a single post. Although we were a little skeptical when we first heard about this move it’s similar to the carousel ads that users have already been able to run on the platform.
Instagram is owned by Facebook, so the move seems similar to photo albums on their parent platform, and we were worried about how intrusive these multi-image posts would look in our news feed. The posts are very clean and easy to scroll through if you run into one in your own news feed.
What They Look Like
When you see a multi-image post, they look exactly like regular posts in your feed except they will have small circles underneath the photo indicating that users can swipe sideways to see more.
If you go to a user’s profile and they have posted a multi-image post, you will see the gallery icon above the first image in their feed, like so:
How to Create One
Click the plus sign in the center of your app’s navigation to create a new Instagram post. After you get the new feature, Instagram will prompt you to Select Multiple in the corner of your new post.
Click the gallery icon to enable the option to select more than one photo. You’re able to choose up to ten. Then tap Next.
Then you can add filters to your photo gallery. You can only choose one filter for the entire gallery.
Tap Next again, then you’ll create your caption or tag users or your location like you normally would. Then tap Share to publish your multi-image post.
Ways to Use This Feature
There are a few different ways that you can use this new feature to really show off your brand. Here are a few ways we recommend using Instagram’s new slideshows.
1. Revealing a secret.
Show a package, box, or envelope and tease with “Swipe left to see what’s inside!” like this example below.
This is a great idea for small businesses that have an ecommerce aspect. How do you package your shipments? Showcase a package and a few top items inside of it.
2. Show multiple photos from a single shoot.
Can’t decide which is your favorite photo from your most recent product shoot? Share a few different ones in the same slideshow on Instagram.
3. Show off new products.
Use a single Instagram post to share new products or menu items. Showcase your restaurant’s new dishes of the season on your menu in a slideshow, share images of new products in-store, and more.
4. Give a tour of your store/office.
Use an Instagram multi-image post to allow followers to swipe through up to 10 photos of your business to get a little tour of what your store or office looks like.
Want some help with your business’s Instagram feed? Give us a call at (800) 759-7996 or fill out our free consultation form.
Chloe West is a Community Manager, working with clients to help them grow their online presences. Content creation is her favorite part of the job, but she's a big fan of the whole thing, really. In her spare time, she loves to spend time Downtown and hang out with her awesome four-year-old. Connect with her on Twitter @ChloeWest28!