In our opinion, these options are positively useful for marketers and are worth testing out. Remember, while these post options will look very appealing, some might only be seen by a small fraction of your audience. Facebook’s ultimate goal is to lead you in the direction of paid advertising. If you create a successful post option, such as promoting a discounted product, you might find yourself in the category to spend a couple bucks. Testing out these offers will give you an inside look into what your audience is hungry for. What’s your favorite post option?
“Facebook is clearly hoping that a great number of marketers will – after playing with these new post types – decide that their creative efforts are worth boosting.”