As they say, a picture is worth a thousand words. There are plenty of ways to advertise visually without the use of standard photography. When curating content for your business, it’s important to consider the look, feel and voice of your brand. Creating beautiful text and inspiring visual social media will not only help grow your business, but also increase your followers significantly. Have you ever followed an Instagram account solely because it’s visually enticing? Users are more likely to engage with brands if they post eye catching graphics than any other media. Improve your business organically with some of these visual social media secrets.
Stick With Your Style Guide
Your company's style guide is basically your brands bible. When creating visual graphics for your business, be sure you are staying consistent with your design style. This includes everything from logos, fonts, backgrounds, icons, textures and your signature color palette. For example, when adding a blog image, you’d want to choose a relevant photograph, colors that match, and overlay your branded font.
Visual Messages and Inspirational Quotes
Designing text into a graphic, instead of photography use, is just another innovative way to catch your user's eye. For example, take an original photograph, overlay an inspirational quote, add your logo, and you’ve created a branded inspirational graphic.
Repurpose Content into Infographics
Infographics that are created from blog posts, webinars, notes, stats, or events are up to 30 times more likely to get read then plain text. Using Canva for charts, tables, data and graphs help with the visual readability for your user.
Create Your Voice Visually
Showcase your voice with visual media. Anyone that is following your brand will feel a connection with you. The simplest way to capture the personality of your business is to pinpoint your state of mind and the emotion’s you’d like to send your followers. Just because an image or quote is appealing to you, doesn’t mean it’s a perfect fit. Staying consistent with your company's voice is important for your followers recognition.
There is no doubt about it, using visual social media is a powerful way to reach your audience. These secrets will not only increase your following, but will help your brand feel and look recognizable for your users. If you need help sharing your creative visual message, give us a call at The Modern Connection.
Kylie Parr is a Junior Community Manager at The Modern Connection with a degree in Graphic Design. She has a strong background in Magazine Ad Layout, Advertising Sales, Event Planning and Marketing. The rising trend in digital media has lead her into the social media world. Kylie loves to create and design content for clients to produce profitable, engaging results.
In her spare time, you can find her designing home decor and chalkboards for the next Farmers Market, or spending time with her dog and friends on the island of Folly Beach.