#WebWeds: Why You Should Be Using Facebook Advertising
Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:
It’s likely that you’ve heard the phrase “pay-to-play” when it comes to Facebook marketing. With over 1.44 billion monthly active users on the platform, it’s impossible to tap into those kinds of numbers for free.
But when you incorporate Facebook Advertising into your strategy, you’re able to increase your business’ reach to potential customers outside of your base audience.
And if you aren’t using Facebook Ads? Well, you can bet that your competition is.
So what’s the deal with Facebook Advertising?
If you’re not running ads, your Facebook Page’s posts will only reach up to 9% of the total people who follow you.
74% of consumers rely on social networks to guide their purchasing decisions.
4 out of 10 social media users have bought a product after liking it on Facebook, Twitter, or Pinterest.
Facebook Advertising is a large part of the game if you want to reach your customers online.