#WebWeds: Effective Ways to Use Facebook Ads to Drive Results
#WebWeds: Effective Ways to Use Facebook Ads to Drive Results

#WebWeds: Effective Ways to Use Facebook Ads to Drive Results

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:

We see a lot of businesses online that have invested in Facebook Ads, but they typically don’t have an effective strategy to reach their business goals. Developing result-oriented Facebook Ads is crucial for your campaign.

If you’re not quite sure exactly how Facebook Advertising can help your business, here are three ways to use it to help grow your business.

1. Remarket to Potential Customers Who Abandon Carts

This is extremely effective for e-commerce businesses. Work to reduce abandoned shopping carts by serving ads to users who have left your website, either with products still in their cart, or when they were in the middle of checkout. Having these ads appear will prompt them to return to your website and complete their purchase. It’s a good idea to start this off with a question to remind the customer that they were in the middle of a decision, like “Remember these shoes?” or “Are you still trying to simplify your digital marketing?”

2. Reinforce Your Brand

Brand awareness is one of the most-used ad types because it’s simply letting your audience know you’re out there. Choose your imagery and text wisely to help increase the chances a user will click through your ad to learn more about your business.

3. Promote An Offer/Discount

What better way to prompt someone to buy now than with an offer or discount code? Facebook Ads allow you to include a promo code directly on the ad that users can copy and input during checkout in order to get a discount on their purchase.

Facebook has 1.94 billion active users, which is more than China’s entire population. You really want to make sure your ads are getting into the minds of your customers, standing out, and getting your audience to take action. If you’re not sure what steps to take next, give us a call at (800) 759-7996 or fill out our free consultation form to learn how we can help grow your business through Facebook Advertising!

AudreyCoates
AudreyCoates
Audrey is a Digital Marketing Consultant at The Modern Connection. Having graduated from Elon University with a degree in Media Arts and Entertainment, Audrey is extremely passionate about writing relateable content for social media. Originally from the mountains of North Carolina, you can find Audrey running outside with her Border Collie when she's not behind the screen.