The Director of Digital Strategy leads the digital content and digital marketing team and works closely with the CEO to develop integrated strategies across all agency and client digital platforms. The Director provides strategic guidance and data-driven recommendations to help increase our clients reach through social media campaigns, paid and organic reach, SEO/SEM, e-newsletters, blogging, and website recommendations. This role will help assist the Director of Operations to oversee the work performed by the community managers, web / tech team and interns, as well as assist in overall internal processes at the Agency.
Education: Bachelor’s degree in Marketing or similar background
Experience: Minimum of 5 years with diverse digital communications and marketing experience. Must have a deep understanding of all aspects of digital: social media, marketing, platforms, SEM, SEO, promotion, measurement, vendors, mobile, and technology. Experience with Facebook Insights, Google Analytics, and others social tools a plus. At least three years with team management duties desirable.
Management: Key management skills including strategic planning and goal setting, budgeting, staffing, performance counseling, mentoring, and career planning are required
Communication: Excellent writing, presentation and public speaking skills. An articulate advocate of The Modern Connection’s vision and mission.
Additionally, the Director of Digital Marketing is expected to stay current with the latest in social, digital, and design trends and updates – subscribing to and reading industry blog posts, websites, newsletters, etc. He/she should consistently research and introduce new ideas, resources, and opportunities to further the innovation and quality of the agency’s creative output to better serve our clients.