When a potential customer types in a keyword or query pertaining to your business’ service offerings, you want your website to be the first result on the page. One way to achieve better results on the search engine results page is to bid on keywords and queries through paid search. But landing a prominent place on the SERP requires more than that. That’s where SEO comes in.
SEO, or search engine optimization, refers to increasing traffic to your website through organic search engine results. When an individual enters a query, search engines like Google or Bing pull from various sites and rank the results based on what they finds most relevant to users.
Incorporating and regularly updating a blog on your website is one of the best ways to optimize your search engine results. By utilizing keywords and other SEO tactics in your blog posts, you can boost your website’s relevance on the SERP.
Here are just a few tactics to help you optimize blog posts for SEO:
First and foremost, you want to make sure to utilize the most relevant keywords in your blog posts. In order to do so, it’s important to do your research. You may think you know what your audience is searching, but researching keywords will ensure that you are using the most popular terms for your industry or service.
If you have an AdWords account, you can use the Keyword Planner to stay on top of keyword trends and find keywords that will drive the most traffic. Don’t have an Adwords account? No problem- you can set one up for free.
Once you’ve chosen a relevant, valuable keyword, you want to incorporate it into the blog where it will have the most impact. Be sure to include your keyword in the following areas:
When it comes to incorporating your keyword into the content of your post, don’t overdo it. “Keyword stuffing,” or including as many keywords as possible to optimize search, will actually hurt SEO and reduce readability.
Strategically placing your keyword (and a variation or two of it) in just a few places throughout the post will keep you from being penalized for keyword stuffing.
To ensure that you are following best practices for optimizing your blog posts, install a good SEO plugin. Yoast SEO plugins for WordPress make it easy to optimize your posts. The plugin will tell you where your post is succeeding and where it is lacking in SEO and readability, giving you a red, yellow, or green light.
Once you adjust the post based on the plugin’s findings and recommendations, you’ll get the green light. That means your post is optimized and good to go.
Improve SEO by including links- both internal and external- in your blog posts. Internal links help Google find similar subject matter on your website, understand the structure of your site, and establish a hierarchy of the most important pages.
If your blog references or pulls information from another webpage, include an external link to that page. Not only will it show Google you respect your sources, but it could get you a link back in their content.
One of the best ways to make sure your blog is seen? Share it on your social platforms! Sharing your latest blog posts on your Facebook, Twitter, or other social pages will give your blog more exposure and broaden its reach.
While following these steps will get you started on the path towards better search engine results, it takes time, dedication, and the right resources to perfect the art of SEO and achieve better results on the SERP. Need a hand with SEO and paid search for your business? The Modern Connection can help. Call us today at 843.718.2988 for a free consultation!