Graduation season is in full swing, which means a fresh crop of potential hires are on the job hunt. But just because there are plenty of millennials looking for work, it doesn’t mean your company can sit idly by and wait for resumes to roll in. Recruits these days- particularly millennials- can be picky, and in order to attract the best employees, it’s important to show them why your company is a great place to work.
So how can your company attract this generation of go-getters? Use their favorite platform for communication, information, and entertainment: social media.
Here are a few tips to help you use social media as a successful recruitment tool.
When it comes to reaching potential hires on social media, you have to use the right platforms. For millennials, those platforms are Facebook and Instagram. Facebook will appeal to an even larger audience, as it is used by the majority of demographic groups (with the exception of those 65 and older). The majority of Instagram users on the other hand fall between the ages of 18-29, with the platform also driving the most engagement per post compared to any other social network.
In addition to Facebook and Instagram, your company should consider a presence on Twitter and LinkedIn. LinkedIn is a professional platform, so keep your content limited to industry news and updates as well as company information.
Once you’ve settled on the social networks that will best suit your business and begin curating your content, make sure you are incorporating video. Video has quickly become one of the most effective content tools for social media marketing, particularly on platforms like Facebook and Instagram.
Social video provides countless possibilities to tell your company’s story to potential recruits. Check out our blog on using video to boost your social media marketing for more video content tips and tricks.
Another way to appeal to new hires on social media? Show off your office space. Providing a sneak peek into office activity will give recruits a taste of day-to-day life at your company. This is an area where video content can be a huge benefit, whether it’s a behind the scenes look at your operation or employee spotlights.
Helpful hint: use Instagram Stories and Instagram Story Highlights to provide video snapshots of life in your office.
Millennials want feedback and recognition in the workplace. Showcasing your employees, their skills, and what makes them a special asset to your company will let millennials know their hard work won’t go unappreciated. By using social media to brag on your employees for a job well done or an award they received, you can show potential recruits what your company values in its team members and the kind of recognition they might expect working for you.
Company culture has been a buzzword for years now, with companies like Google and Facebook leading the way in defining the idea. Company culture consists of the environment, values, goals and overall personality of the company, and has become an essential aspect of potential hires’ job decisions.
Employees are going to be happiest in a job where the company culture lines up with their own goals and values. By emphasizing your company culture on social media, you can attract the recruits that are best going to fit into that culture. If you’re the kind of team that goes out for a team happy hour or celebrates every office birthday, showcase it on your social platforms.
Are you a professional environment, or a more laid-back, casual workplace? Make sure the tone and content of your social media posts reflect which umbrella your company falls under. The better a potential hire understands your company culture, the more likely you are to find the best candidates.
Millennials and other potential hires are motivated by more than just a paycheck. By keeping up with social media trends and using them to your company’s advantage, you won’t only attract Gen Y workers. Creatively using social media to tell your business’ story will help you attract potential new hires from entry-level to management positions.
Need help cultivating your business’ social media presence? We can help. Contact The Modern Connection today to learn how we can develop and refine your online presence. Fill out our free consultation form or give us a call at 843.718.2988.