Blog

November 13, 2017

5 Reasons Why Your Brand Should Use Instagram Polling

After Facebook, Twitter, and Snapchat introduced several popular polling features, Instagram released its own custom surveying tool in early October. When sharing an Instagram story, you can use stickers to create a customizable survey and any follower who clicks on your video can vote in the poll. Their responses, with names attached, can be viewed after your poll is finished. Although social media influencers were the first to adopt Instagram’s new feature, major brands are […]
November 6, 2017

Why Your Business Should Be Going Live

In 2013 Snapchat introduced its ‘story’ feature and although the popular app is used for the most part amongst the millennial and digital native generations, it didn’t take long for developers to realize Snapchat was onto something that benefitted more than just the tech savvy contemporaries. Now, the ‘stories’ feature can be found across social platforms, namely Facebook and Instagram. One feature that seems to have everyone’s interest peaked is the ability for a user […]
October 30, 2017
Understanding Facebook's Explore Feed

Understanding Facebook’s Explore Feed

If you type ‘Facebook’ into Google News, it is likely that the first few result pages are peppered with articles about the Explore feed. With titles like “Facebook Thinks So Little of Us” and the use of choice words like “catastrophic”, “banish” and “buried” being thrown around, it’s no surprise that this new feed has thrown Facebook Business Page admins into a tizzy. Now that everyone has had a little more than a week to […]
October 25, 2017
#WebWeds: LinkedIn Introduces New Mobile Video Ads

#WebWeds: LinkedIn Introduces New Mobile Video Ads

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Although many people forget about LinkedIn when they think about social media, it’s still an incredibly powerful platform, especially for B2B companies. One of the […]
October 23, 2017
Incorporating Halloween Into Your Social Media

Incorporating Halloween Into Your Social Media

Halloween is one of the most popular holidays in the United States. In 2016, approximately 170 million Americans celebrated Halloween, spending a total of $8.4 billion. This year, that number is expected to reach $9.1 billion. Needless to say, Americans are feeling the Halloween spirit, and your brand should follow suit. Incorporating Halloween into your social media content will help your business engage with followers who are in the festive spirit. Here are a few ways […]
September 29, 2017
Now Hiring: Director of Digital Marketing

Now Hiring: Director of Digital Marketing

The Director of Digital Strategy leads the digital content and digital marketing team and works closely with the CEO to develop integrated strategies across all agency and client digital platforms. The Director provides strategic guidance and data-driven recommendations to help increase our clients reach through social media campaigns, paid and organic reach, SEO/SEM, e-newsletters, blogging, and website recommendations. This role will help assist the Director of Operations to oversee the work performed by the community […]
September 6, 2017
Now Hiring: Ruby on Rails Developer

Now Hiring: Ruby on Rails Developer

The Modern Connection is seeking an energetic and talented applications/mobile developer to be a part of an extremely progressive development project. This individual will work directly with Content Managers to help build and maintain an application system, keeping user experience and end user interface in mind. We are seeking an individual who has experience in the following full stack development tools for creating a client facing/hosted application which monitors and manages deployed clients remotely.The ideal […]
September 5, 2017

Now Hiring: Jr. Community Manager

The Jr Community Manager is responsible for both assisting the Community Managers and overseeing online marketing activities for clients assigned. These duties include content creation and scheduling as well as monitoring accounts and responding to conversations. Specific position expectations include: Create weekly social content calendars that maintain the appropriate client voice and strategy messaging points. Content calendars are to be completed the Friday prior and should run from Monday through Sunday. Schedule content across social […]
September 2, 2017

Now Hiring: Paid Ads Specialist

Our Paid Ads Specialist is an expert in digital advertising and will be responsible for working directly with Community Managers to gain knowledge of all clients to create a paid advertising strategy based on individual client needs. They will work with Community Managers to understand each individual client need in order to create effective targeted ads to maximize ROI for clients. The Paid Ads Specialist will be committed to managing paid digital ads efforts for […]
August 1, 2017
Fall 2017 Social Media Intern

Fall 2017 Social Media Intern

Seeking: Social Media Interns Number of Positions: Up to four (4) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Spring internship! Responsibilities: Build your work experience and portfolio in the exciting world of social media! We’re […]