Blog

August 6, 2018

What Is Twitch and What Do I Need to Know?

  Have you heard of Twitch? If not, have no fear. About two weeks ago, I had no idea what it was either. I was recently asked if I was familiar with this and my immediate response was, “of course, the dancer/DJ on Ellen?” While I was not wrong, this wasn’t necessarily the “Twitch” they were referring to. Twitch is a popular platform you may not know about, but it’s rapidly growing everyday. It may […]
August 2, 2018
Search and Social Ads Intern

Search and Social Ads Intern

Number of Positions: Up to two (2) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing and paid advertising. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Fall/Spring internship! Responsibilities: Build your work experience and portfolio in the exciting world of paid search and social […]
July 30, 2018
7 Ways to Grow Your Email List

7 Ways to Grow Your Email List

  Growing your email list requires a little more effort than a “click here to receive our newsletter” or “join our list.” You may need to step up your game to create enticing, clear, and valuable opt-in incentives. Start attracting new subscribers with the following tips:   Create good content. Not all content is worth it for a visitor. Start by offering some beginner advice in a blog post. In order to receive advanced tips, […]
July 23, 2018
How Good Branding Can Elevate Your Business

How Good Branding Can Elevate Your Business

  These days, customers aren’t satisfied with buying a product or service from just any company. Consumers crave an experience with a business, looking for companies who represent their interests and whose views align with their own. That’s why developing your company’s brand is more important than ever. When it comes to branding, is your business doing enough to set you apart from the competition? If not, it’s time to develop your brand and take […]
July 18, 2018

#WebWeds: Instagram’s New IGTV & What It Means For Your Business

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   IGTV is Instagram’s latest venture into video, and it’s a way to share up to 1-hour full-screen (vertical) video content with your audience. With pretty much everyone in the digital marketing space […]
July 11, 2018

#WebWeds: Snapchat’s New Visual Product Recognition

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   ECommerce has been a part of online business since its introduction in the 1990s. Up to this day, businesses around the world have included the option for customers to buy products […]
June 27, 2018

#WebWeds: Facebook Introduces Paid Subscription Feature for Group Admins

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   Back when Facebook was released in 2004, there wasn’t a lot to the site. College kids loved it, but at the time, all they could do was edit their own interests […]
June 20, 2018
#WebWeds: Twitter Launches Twitter Media for Businesses

#WebWeds: Twitter Launches Twitter Media for Businesses

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   With the expansion to 280 characters back in November of last year, Twitter continues to innovate and improve the user experience. This time, they’ve released a new site called Twitter Media […]
June 13, 2018
#WebWeds: The Brilliance Behind IHOP's Internet Takeover

#WebWeds: The Brilliance Behind IHOP’s Internet Takeover

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   In the world of marketing, you may or may not have heard about the restaurant that everyone is talking about. iHOP is grabbing everyone’s attention with their new strategy: changing from […]
June 6, 2018
#WebWeds: New Tools to Support Facebook Group Admins

#WebWeds: New Tools to Support Facebook Group Admins

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   Despite controversy in the media and skepticism from people all over the world, Facebook continues to release updates for the site to improve customer experience and decrease any concerns users may […]