Blog

November 13, 2017

5 Reasons Why Your Brand Should Use Instagram Polling

After Facebook, Twitter, and Snapchat introduced several popular polling features, Instagram released its own custom surveying tool in early October. When sharing an Instagram story, you can use stickers to create a customizable survey and any follower who clicks on your video can vote in the poll. Their responses, with names attached, can be viewed after your poll is finished. Although social media influencers were the first to adopt Instagram’s new feature, major brands are […]
November 6, 2017

Why Your Business Should Be Going Live

In 2013 Snapchat introduced its ‘story’ feature and although the popular app is used for the most part amongst the millennial and digital native generations, it didn’t take long for developers to realize Snapchat was onto something that benefitted more than just the tech savvy contemporaries. Now, the ‘stories’ feature can be found across social platforms, namely Facebook and Instagram. One feature that seems to have everyone’s interest peaked is the ability for a user […]
October 30, 2017
Understanding Facebook's Explore Feed

Understanding Facebook’s Explore Feed

If you type ‘Facebook’ into Google News, it is likely that the first few result pages are peppered with articles about the Explore feed. With titles like “Facebook Thinks So Little of Us” and the use of choice words like “catastrophic”, “banish” and “buried” being thrown around, it’s no surprise that this new feed has thrown Facebook Business Page admins into a tizzy. Now that everyone has had a little more than a week to […]
October 25, 2017
#WebWeds: LinkedIn Introduces New Mobile Video Ads

#WebWeds: LinkedIn Introduces New Mobile Video Ads

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Although many people forget about LinkedIn when they think about social media, it’s still an incredibly powerful platform, especially for B2B companies. One of the […]
October 23, 2017
Incorporating Halloween Into Your Social Media

Incorporating Halloween Into Your Social Media

Halloween is one of the most popular holidays in the United States. In 2016, approximately 170 million Americans celebrated Halloween, spending a total of $8.4 billion. This year, that number is expected to reach $9.1 billion. Needless to say, Americans are feeling the Halloween spirit, and your brand should follow suit. Incorporating Halloween into your social media content will help your business engage with followers who are in the festive spirit. Here are a few ways […]
October 23, 2017
Incorporating Halloween Into Your Social Media

Incorporating Halloween Into Your Social Media

Halloween is one of the most popular holidays in the United States. In 2016, approximately 170 million Americans celebrated Halloween, spending a total of $8.4 billion. This year, that number is expected to reach $9.1 billion. Needless to say, Americans are feeling the Halloween spirit, and your brand should follow suit. Incorporating Halloween into your social media content will help your business engage with followers who are in the festive spirit. Here are a few ways […]
September 4, 2017
5 Tips for Managing Social Media During a Crisis

5 Tips for Managing Social Media During a Crisis

Social media has changed the face of our world, from the way we communicate to the way we market, and even the way we respond to disasters. The world has seen its fair share of disasters in recent years, from natural disasters like hurricanes and floods to tragic events that affect whole cities and even countries. Social media has made a huge difference in the way both individuals and businesses respond to disasters. People use […]
July 24, 2017

Using Facebook’s New Groups for Pages Feature

Many businesses and brands have a hard time deciding whether a Facebook post or a Facebook group is best for them. Pages are great for two-way communication between a business and its customers, while groups allow equal communication between all members and fans. On July 19, Facebook helped alleviate the page versus group debate by announcing a new feature that combines the two: Groups for Pages. Groups for Pages allows the 70 million existing Facebook […]
June 5, 2017
Using Video to Boost Your Social Media Marketing

Using Video to Boost Your Social Media Marketing

It’s no secret that video is taking over social media. Just scroll through your newsfeed on Facebook and you’re likely to see a string of videos that your friends are sharing and companies are promoting. But it isn’t just Facebook that’s taking advantage of this trend. Twitter, Snapchat, and Instagram also provide social video services that can help businesses engage their followers and improve conversion rates. Video has quickly become one of the most important […]