Blog

May 21, 2018
Social Media Contests Done Right

Social Media Contests Done Right

  For years brands have used contests to outshine their competitors on social media. Over time, companies have been implementing creative giveaways in order to build email lists, boost online engagement and build those trusting relationships with their customers. Social media contests are a powerful way to increase your marketing. Afterall, we all like to win! According to Toggl, even after a competition has ended “three out of four people are more likely to recommend […]
May 16, 2018

#WebWeds: Everything You Need to Know About The GDPR

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.   The European Union’s General Data Protection Regulation (GDPR) takes effect on May 25, 2018. Many business aren’t aware of the parameters surrounding the arrangement, but should be to avoid penalties and […]
May 14, 2018
Using Social Media As a Recruitment Tool

Using Social Media As a Recruitment Tool

  Graduation season is in full swing, which means a fresh crop of potential hires are on the job hunt. But just because there are plenty of millennials looking for work, it doesn’t mean your company can sit idly by and wait for resumes to roll in. Recruits these days- particularly millennials- can be picky, and in order to attract the best employees, it’s important to show them why your company is a great place […]
May 11, 2018
Employee Spotlight: Kylie Parr, Social Media Manager

Employee Spotlight: Kylie Parr, Social Media Manager

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. April’s employee spotlight focuses on Kylie Parr, Social Media Manager. Read on to learn more about her role […]
May 9, 2018
#WebWeds: How to Create an Engaging Hashtag

#WebWeds: How to Create an Engaging Hashtag

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Creating a hashtag for your business has several benefits. The reason why they’re so important is because they will create more engagement with customers […]
May 14, 2018
Using Social Media As a Recruitment Tool

Using Social Media As a Recruitment Tool

  Graduation season is in full swing, which means a fresh crop of potential hires are on the job hunt. But just because there are plenty of millennials looking for work, it doesn’t mean your company can sit idly by and wait for resumes to roll in. Recruits these days- particularly millennials- can be picky, and in order to attract the best employees, it’s important to show them why your company is a great place […]
April 16, 2018

How to Optimize Blog Posts for SEO

  When a potential customer types in a keyword or query pertaining to your business’ service offerings, you want your website to be the first result on the page. One way to achieve better results on the search engine results page is to bid on keywords and queries through paid search. But landing a prominent place on the SERP requires more than that. That’s where SEO comes in. SEO, or search engine optimization, refers to […]
March 5, 2018
How to Use Instagram Story Highlights for Your Business

How to Use Instagram Story Highlights for Your Business

  With over 500 million daily active users, Instagram is an invaluable resource for brands and businesses who want to build their following and reach new audiences. The platform is constantly updating to offer new opportunities for its users to build their brand. Posting Instagram Stories builds your brand and drives engagement for your business. Following hashtags allows you to stay up to date with the latest happenings in your industry. Scheduling Instagram posts helps […]
January 8, 2018
5 Social Media Trends to Watch in 2018

5 Social Media Trends to Watch in 2018

Throughout 2017, businesses continued to turn to social media to reach audiences and build their brands. And while social media made great strides throughout 2017, the trends that took over last year will now have to adapt or make way for the next step in the evolution of social media. For businesses that have yet to jump on the social media train, 2018 is the time to climb aboard. Not sure where to get started? […]
October 23, 2017
Incorporating Halloween Into Your Social Media

Incorporating Halloween Into Your Social Media

Halloween is one of the most popular holidays in the United States. In 2016, approximately 170 million Americans celebrated Halloween, spending a total of $8.4 billion. This year, that number is expected to reach $9.1 billion. Needless to say, Americans are feeling the Halloween spirit, and your brand should follow suit. Incorporating Halloween into your social media content will help your business engage with followers who are in the festive spirit. Here are a few ways […]