Blog

January 17, 2018

#WebWeds: The Newest Changes to the Facebook Algorithm

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   It feels like we talk about changes to Facebook’s algorithm at least 6 times each year because they are constantly updating and making improvements to […]
January 15, 2018

3 New-ish Instagram Features to Improve Engagement

Whenever an app updates on my phone, I search through every page on the app trying to find what features were updated, sometimes to no avail. It’s a never-ending cycle, especially when apps are constantly updating. Over the past month, Instagram has been quietly rolling out some new features on their app. Everyone in our office is excited that users are now able to follow hashtags, but two other features had an even quieter entrance […]
January 12, 2018
Employee Spotlight: Camille Vlahos, Senior Social Media Manager & Team Lead

Employee Spotlight: Camille Vlahos, Senior Social Media Manager & Team Lead

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. January’s employee spotlight focuses on Camille Vlahos, Sr. Social Media Manager and Team Lead. Read on to […]
January 10, 2018

#WebWeds: Top 5 Marketing Planning Tips for 2018

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   You’ve likely already put some thought into your marketing strategy for 2018. After all, planning for a new year is one of the more fun […]
January 8, 2018
5 Social Media Trends to Watch in 2018

5 Social Media Trends to Watch in 2018

Throughout 2017, businesses continued to turn to social media to reach audiences and build their brands. And while social media made great strides throughout 2017, the trends that took over last year will now have to adapt or make way for the next step in the evolution of social media. For businesses that have yet to jump on the social media train, 2018 is the time to climb aboard. Not sure where to get started? […]
January 8, 2018
5 Social Media Trends to Watch in 2018

5 Social Media Trends to Watch in 2018

Throughout 2017, businesses continued to turn to social media to reach audiences and build their brands. And while social media made great strides throughout 2017, the trends that took over last year will now have to adapt or make way for the next step in the evolution of social media. For businesses that have yet to jump on the social media train, 2018 is the time to climb aboard. Not sure where to get started? […]
October 23, 2017
Incorporating Halloween Into Your Social Media

Incorporating Halloween Into Your Social Media

Halloween is one of the most popular holidays in the United States. In 2016, approximately 170 million Americans celebrated Halloween, spending a total of $8.4 billion. This year, that number is expected to reach $9.1 billion. Needless to say, Americans are feeling the Halloween spirit, and your brand should follow suit. Incorporating Halloween into your social media content will help your business engage with followers who are in the festive spirit. Here are a few ways […]
September 4, 2017
5 Tips for Managing Social Media During a Crisis

5 Tips for Managing Social Media During a Crisis

Social media has changed the face of our world, from the way we communicate to the way we market, and even the way we respond to disasters. The world has seen its fair share of disasters in recent years, from natural disasters like hurricanes and floods to tragic events that affect whole cities and even countries. Social media has made a huge difference in the way both individuals and businesses respond to disasters. People use […]
July 24, 2017

Using Facebook’s New Groups for Pages Feature

Many businesses and brands have a hard time deciding whether a Facebook post or a Facebook group is best for them. Pages are great for two-way communication between a business and its customers, while groups allow equal communication between all members and fans. On July 19, Facebook helped alleviate the page versus group debate by announcing a new feature that combines the two: Groups for Pages. Groups for Pages allows the 70 million existing Facebook […]
June 5, 2017
Using Video to Boost Your Social Media Marketing

Using Video to Boost Your Social Media Marketing

It’s no secret that video is taking over social media. Just scroll through your newsfeed on Facebook and you’re likely to see a string of videos that your friends are sharing and companies are promoting. But it isn’t just Facebook that’s taking advantage of this trend. Twitter, Snapchat, and Instagram also provide social video services that can help businesses engage their followers and improve conversion rates. Video has quickly become one of the most important […]