Blog

August 6, 2018

What Is Twitch and What Do I Need to Know?

  Have you heard of Twitch? If not, have no fear. About two weeks ago, I had no idea what it was either. I was recently asked if I was familiar with this and my immediate response was, “of course, the dancer/DJ on Ellen?” While I was not wrong, this wasn’t necessarily the “Twitch” they were referring to. Twitch is a popular platform you may not know about, but it’s rapidly growing everyday. It may […]
August 2, 2018
Search and Social Ads Intern

Search and Social Ads Intern

Number of Positions: Up to two (2) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing and paid advertising. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Fall/Spring internship! Responsibilities: Build your work experience and portfolio in the exciting world of paid search and social […]
July 30, 2018
7 Ways to Grow Your Email List

7 Ways to Grow Your Email List

  Growing your email list requires a little more effort than a “click here to receive our newsletter” or “join our list.” You may need to step up your game to create enticing, clear, and valuable opt-in incentives. Start attracting new subscribers with the following tips:   Create good content. Not all content is worth it for a visitor. Start by offering some beginner advice in a blog post. In order to receive advanced tips, […]
July 23, 2018
How Good Branding Can Elevate Your Business

How Good Branding Can Elevate Your Business

  These days, customers aren’t satisfied with buying a product or service from just any company. Consumers crave an experience with a business, looking for companies who represent their interests and whose views align with their own. That’s why developing your company’s brand is more important than ever. When it comes to branding, is your business doing enough to set you apart from the competition? If not, it’s time to develop your brand and take […]
July 18, 2018

#WebWeds: Instagram’s New IGTV & What It Means For Your Business

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   IGTV is Instagram’s latest venture into video, and it’s a way to share up to 1-hour full-screen (vertical) video content with your audience. With pretty much everyone in the digital marketing space […]
July 16, 2018
Social Media News Recap | July 2018

Social Media News Recap | July 2018

  There’s so much change in the social media and digital marketing sphere everyday. It’s similar to the ebbs and flows of our stock market. Share prices go up, share prices go down. New features get launched, more regulations are put into place. Like the stock market, changes in the digital industry are telling of current cultural and societal shifts. As social media users become more aware of their rights to privacy, social media platforms […]
June 11, 2018

6 Instagram Must-Haves For Optimizing Your Profile

  It’s easy to get bogged down in content creation for your brand. Trying to keep up with the ever-changing world of digital marketing, its updates, guidelines and new regulations can be a full time job within itself. We recently published an update checklist for Facebook pages, so we thought it would be useful to do a similar refresher with Facebook’s sister company, Instagram. As of January 2018, Instagram has over 500 million daily users, […]
May 7, 2018
Spring Cleaning: Your Facebook Page Update Checklist

Spring Cleaning: Your Facebook Page Update Checklist

  Most everyone uses January to set New Year’s resolutions, and while I am definitely on board with that trend, I also love using season changes as personal markers to check-in and refresh. That same need to revamp and renew applies to the social media accounts that I work with as well. We all know that Facebook has been in the hot seat lately with the way it handles its users’ personal data, but that […]
March 25, 2018
Instagram Finally Gives the People What They Want

Instagram Finally Gives the People What They Want

  It’s been a big week in social media news. Lots of controversy has been swirling around Facebook and other headline buzzwords like Cambridge Analytica, data protection laws and third party apps. It’s thrown the stock market into disarray and everyone is questioning their Facebook stock. Even Elon Musk had something to say about Facebook’s current news. You can read the full rundown on the Cambridge Analytica/Facebook situation here. While that’s pretty heavy stuff, there […]
January 15, 2018

3 New-ish Instagram Features to Improve Engagement

Whenever an app updates on my phone, I search through every page on the app trying to find what features were updated, sometimes to no avail. It’s a never-ending cycle, especially when apps are constantly updating. Over the past month, Instagram has been quietly rolling out some new features on their app. Everyone in our office is excited that users are now able to follow hashtags, but two other features had an even quieter entrance […]