Blog

June 20, 2018
#WebWeds: Twitter Launches Twitter Media for Businesses

#WebWeds: Twitter Launches Twitter Media for Businesses

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   With the expansion to 280 characters back in November of last year, Twitter continues to innovate and improve the user experience. This time, they’ve released a new site called Twitter Media […]
June 18, 2018
Fighting the Decline in Organic Reach

Fighting the Decline in Organic Reach

  Organic reach has seen a drastic decline in recent years, most notably on Facebook. Facebook made changes to its algorithm, promoting “more meaningful social interactions with family and friends” on the News Feed. Facebook prioritizes content from friends and people, making organic reach increasingly difficult for businesses and brands to achieve. But don’t worry – there are ways to adapt to these changes and to work within pesky algorithms. Here are a few ways […]
June 15, 2018
Employee Spotlight: Camilla Baker, Social Media Manager

Employee Spotlight: Camilla Baker, Social Media Manager

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. June’s employee spotlight focuses on Camilla Baker, Social Media Manager. Read on to learn more about her role […]
June 13, 2018
#WebWeds: The Brilliance Behind IHOP's Internet Takeover

#WebWeds: The Brilliance Behind IHOP’s Internet Takeover

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   In the world of marketing, you may or may not have heard about the restaurant that everyone is talking about. iHOP is grabbing everyone’s attention with their new strategy: changing from […]
June 11, 2018

6 Instagram Must-Haves For Optimizing Your Profile

  It’s easy to get bogged down in content creation for your brand. Trying to keep up with the ever-changing world of digital marketing, its updates, guidelines and new regulations can be a full time job within itself. We recently published an update checklist for Facebook pages, so we thought it would be useful to do a similar refresher with Facebook’s sister company, Instagram. As of January 2018, Instagram has over 500 million daily users, […]
June 11, 2018

6 Instagram Must-Haves For Optimizing Your Profile

  It’s easy to get bogged down in content creation for your brand. Trying to keep up with the ever-changing world of digital marketing, its updates, guidelines and new regulations can be a full time job within itself. We recently published an update checklist for Facebook pages, so we thought it would be useful to do a similar refresher with Facebook’s sister company, Instagram. As of January 2018, Instagram has over 500 million daily users, […]
May 7, 2018
Spring Cleaning: Your Facebook Page Update Checklist

Spring Cleaning: Your Facebook Page Update Checklist

  Most everyone uses January to set New Year’s resolutions, and while I am definitely on board with that trend, I also love using season changes as personal markers to check-in and refresh. That same need to revamp and renew applies to the social media accounts that I work with as well. We all know that Facebook has been in the hot seat lately with the way it handles its users’ personal data, but that […]
March 25, 2018
Instagram Finally Gives the People What They Want

Instagram Finally Gives the People What They Want

  It’s been a big week in social media news. Lots of controversy has been swirling around Facebook and other headline buzzwords like Cambridge Analytica, data protection laws and third party apps. It’s thrown the stock market into disarray and everyone is questioning their Facebook stock. Even Elon Musk had something to say about Facebook’s current news. You can read the full rundown on the Cambridge Analytica/Facebook situation here. While that’s pretty heavy stuff, there […]
January 15, 2018

3 New-ish Instagram Features to Improve Engagement

Whenever an app updates on my phone, I search through every page on the app trying to find what features were updated, sometimes to no avail. It’s a never-ending cycle, especially when apps are constantly updating. Over the past month, Instagram has been quietly rolling out some new features on their app. Everyone in our office is excited that users are now able to follow hashtags, but two other features had an even quieter entrance […]
October 30, 2017
Understanding Facebook's Explore Feed

Understanding Facebook’s Explore Feed

If you type ‘Facebook’ into Google News, it is likely that the first few result pages are peppered with articles about the Explore feed. With titles like “Facebook Thinks So Little of Us” and the use of choice words like “catastrophic”, “banish” and “buried” being thrown around, it’s no surprise that this new feed has thrown Facebook Business Page admins into a tizzy. Now that everyone has had a little more than a week to […]