Blog

January 17, 2018

#WebWeds: The Newest Changes to the Facebook Algorithm

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   It feels like we talk about changes to Facebook’s algorithm at least 6 times each year because they are constantly updating and making improvements to […]
January 15, 2018

3 New-ish Instagram Features to Improve Engagement

Whenever an app updates on my phone, I search through every page on the app trying to find what features were updated, sometimes to no avail. It’s a never-ending cycle, especially when apps are constantly updating. Over the past month, Instagram has been quietly rolling out some new features on their app. Everyone in our office is excited that users are now able to follow hashtags, but two other features had an even quieter entrance […]
January 12, 2018
Employee Spotlight: Camille Vlahos, Senior Social Media Manager & Team Lead

Employee Spotlight: Camille Vlahos, Senior Social Media Manager & Team Lead

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. January’s employee spotlight focuses on Camille Vlahos, Sr. Social Media Manager and Team Lead. Read on to […]
January 10, 2018

#WebWeds: Top 5 Marketing Planning Tips for 2018

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   You’ve likely already put some thought into your marketing strategy for 2018. After all, planning for a new year is one of the more fun […]
January 8, 2018
5 Social Media Trends to Watch in 2018

5 Social Media Trends to Watch in 2018

Throughout 2017, businesses continued to turn to social media to reach audiences and build their brands. And while social media made great strides throughout 2017, the trends that took over last year will now have to adapt or make way for the next step in the evolution of social media. For businesses that have yet to jump on the social media train, 2018 is the time to climb aboard. Not sure where to get started? […]
January 12, 2018
Employee Spotlight: Camille Vlahos, Senior Social Media Manager & Team Lead

Employee Spotlight: Camille Vlahos, Senior Social Media Manager & Team Lead

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. January’s employee spotlight focuses on Camille Vlahos, Sr. Social Media Manager and Team Lead. Read on to […]
January 4, 2018
Summer 2018 Social Media Interns

Summer 2018 Social Media Intern

Seeking: Social Media Interns Number of Positions: Up to four (4) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Summer internship! Responsibilities: Build your work experience and portfolio in the exciting world of social media! We’re looking […]
September 25, 2017

How to Create a Successful Email Marketing Strategy

Email marketing is one of the oldest forms of digital marketing around. But guess what? It’s still relevant. And it still converts. Although the strategy behind your email might be different than it was when people were still excited to receive emails, you can still create a successful email marketing strategy that will generate new customers. How many emails do you typically wake up to each day? This comic strip probably isn’t far off in […]
August 21, 2017

6 Ways to Use Your Facebook Cover Photo or Video

Facebook gives you a huge blank canvas at the top of your business Facebook Page to do what you want with and show off your business. However, way too many businesses don’t take advantage of this piece of digital real estate. And now that users can even upload a video as their Page cover, we wanted to talk about a few different ways you can use your Facebook cover photo or video to promote your […]
July 3, 2017
Mid-Year Check-In: Reevaluating Your Business Goals

Mid-Year Check-In: Reevaluating Your Business Goals

We talked about creating and achieving your social media goals at the beginning of the year. Fast forward to now, and it’s somehow already July and the year is half over! So it’s the perfect time to take a look back at the goals you made for your business at the beginning of the year, and reevaluate your progress and what needs to be done to meet those goals by the end of the year. […]