Blog

April 9, 2018
A Guide to Merging Facebook Pages

A Guide to Merging Facebook Pages

  It’s easy to confuse your online audience with multiple Facebook pages and locations for one business. It’s important to make things simple for your fans. Although this is not a quick process and can take some time to be approved, it is fairly easy. Let’s clear the air and get started! In this blog, we will walk you through each step in order to merge two Facebook pages. Meeting the Requirements to Merge There […]
March 28, 2018
#WebWeds: What You Need to Know About the Cambridge Analytica Scandal

#WebWeds: What You Need to Know About the Cambridge Analytica Scandal

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Since Facebook is free to use, the site has gotten creative with its revenue strategies. One of Facebook’s business models involves collecting user data and selling […]
March 25, 2018
Instagram Finally Gives the People What They Want

Instagram Finally Gives the People What They Want

  It’s been a big week in social media news. Lots of controversy has been swirling around Facebook and other headline buzzwords like Cambridge Analytica, data protection laws and third party apps. It’s thrown the stock market into disarray and everyone is questioning their Facebook stock. Even Elon Musk had something to say about Facebook’s current news. You can read the full rundown on the Cambridge Analytica/Facebook situation here. While that’s pretty heavy stuff, there […]
March 21, 2018
Reddit Introduces In-App Mobile Ads

#WebWeds: Reddit Introduces In-App Mobile Ads

  According to Amazon’s analytic service Alexa, Reddit is the sixth most visited website globally, and the second most visited site in the United States. These astounding numbers should make Reddit a gold mine for marketers, but the site has struggled to gain traction despite several updates to its advertising platform. Reddit has steadily been building up advertising capabilities on their platform for the last couple of years. With over 330 million users, Reddit has […]
March 20, 2018
Now Hiring: Jr. Social Media Manager

Now Hiring: Jr. Social Media Manager

We’re Hiring! The Jr. Social Media Manager is responsible for both assisting the Social Media Managers and overseeing online marketing activities for clients assigned. These duties include content creation and scheduling as well as monitoring accounts and responding to conversations. Specific position expectations include: Create weekly social content calendars that maintain the appropriate client voice and strategy messaging points. Content calendars are to be completed the Friday prior and should run from Monday through Sunday. Schedule content […]
February 9, 2018
Employee Spotlight: Jenn Steere, Director of Operations

Employee Spotlight: Jenn Steere, Director of Operations

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. February’s employee spotlight focuses on Jenn Steere, Director of Operations. Read on to learn more about her role […]
January 22, 2018
Using Social Holidays to Create Fun and Engaging Content

Using Social Holidays to Create Fun and Engaging Content

With all of the talk surrounding Facebook’s new algorithm changes, we wanted to provide a few ideas for how you can start creating more engaging content. After all, that’s what Facebook wants. It wants high-quality content that will give its user base a better overall experience on their platform. And if you can prove that your content does that, it’ll be rewarded by the algorithm and see much higher organic reach. But creating engaging content […]
January 12, 2018
Employee Spotlight: Camille Vlahos, Senior Social Media Manager & Team Lead

Employee Spotlight: Camille Vlahos, Senior Social Media Manager & Team Lead

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. January’s employee spotlight focuses on Camille Vlahos, Sr. Social Media Manager and Team Lead. Read on to […]
January 4, 2018
Summer 2018 Social Media Interns

Summer 2018 Social Media Intern

Seeking: Social Media Interns Number of Positions: Up to four (4) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Summer internship! Responsibilities: Build your work experience and portfolio in the exciting world of social media! We’re looking […]
September 25, 2017

How to Create a Successful Email Marketing Strategy

Email marketing is one of the oldest forms of digital marketing around. But guess what? It’s still relevant. And it still converts. Although the strategy behind your email might be different than it was when people were still excited to receive emails, you can still create a successful email marketing strategy that will generate new customers. How many emails do you typically wake up to each day? This comic strip probably isn’t far off in […]