Blog

August 6, 2018

What Is Twitch and What Do I Need to Know?

  Have you heard of Twitch? If not, have no fear. About two weeks ago, I had no idea what it was either. I was recently asked if I was familiar with this and my immediate response was, “of course, the dancer/DJ on Ellen?” While I was not wrong, this wasn’t necessarily the “Twitch” they were referring to. Twitch is a popular platform you may not know about, but it’s rapidly growing everyday. It may […]
August 2, 2018
Search and Social Ads Intern

Search and Social Ads Intern

Number of Positions: Up to two (2) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing and paid advertising. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Fall/Spring internship! Responsibilities: Build your work experience and portfolio in the exciting world of paid search and social […]
July 30, 2018
7 Ways to Grow Your Email List

7 Ways to Grow Your Email List

  Growing your email list requires a little more effort than a “click here to receive our newsletter” or “join our list.” You may need to step up your game to create enticing, clear, and valuable opt-in incentives. Start attracting new subscribers with the following tips:   Create good content. Not all content is worth it for a visitor. Start by offering some beginner advice in a blog post. In order to receive advanced tips, […]
July 23, 2018
How Good Branding Can Elevate Your Business

How Good Branding Can Elevate Your Business

  These days, customers aren’t satisfied with buying a product or service from just any company. Consumers crave an experience with a business, looking for companies who represent their interests and whose views align with their own. That’s why developing your company’s brand is more important than ever. When it comes to branding, is your business doing enough to set you apart from the competition? If not, it’s time to develop your brand and take […]
July 18, 2018

#WebWeds: Instagram’s New IGTV & What It Means For Your Business

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   IGTV is Instagram’s latest venture into video, and it’s a way to share up to 1-hour full-screen (vertical) video content with your audience. With pretty much everyone in the digital marketing space […]
July 13, 2018
Employee Spotlight: Audrey Coates, Digital Marketing Consultant

Employee Spotlight: Audrey Coates, Digital Marketing Consultant

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. July’s employee spotlight focuses on Audrey Coates, Digital Marketing Consultant. Read on to learn more about her role […]
July 9, 2018

What Your Business Needs to Know About IGTV

  Instagram started as an iPhone-only platform created for sharing square photos with filters back in 2010. Eventually, the app was developed for Android as well. It started supporting short, 15-second videos. Then we were able to upload vertical and horizontal photos, in addition to squares. Videos were then extended to 60-second capabilities. Stories and Story Highlights were added to the platform. And now, there’s IGTV.   What is IGTV? You may have seen Facebook’s […]
June 29, 2018

TMC Summer Kickoff: Our Charleston Summer Recommendations

  At The Modern Connection, we love a good Charleston summer. Even when the heat index is 112ºF (😅), there are still endless activities around town. We asked each of our team members what their favorite summer stops, events, and activities are!   Camille: Now that I work remotely in Aiken, my favorite summer spots in Charleston are even more special when I come into town for work (or for a weekend)! After spending a […]
June 15, 2018
Employee Spotlight: Camilla Baker, Social Media Manager

Employee Spotlight: Camilla Baker, Social Media Manager

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. June’s employee spotlight focuses on Camilla Baker, Social Media Manager. Read on to learn more about her role […]
June 4, 2018

Essential WordPress Plugins for Your Website

  We have a vast array of clients from all sorts of different industries. So one of the most fun parts of my job as our website designer (just one part of my Digital Marketing Manager title!) is that I get to create websites with alllll different aspects, features, and needs they have to serve. I’ve created a basic one-page website for a construction company, our own agency website as well as the membership subscription […]