Blog

January 17, 2018

#WebWeds: The Newest Changes to the Facebook Algorithm

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   It feels like we talk about changes to Facebook’s algorithm at least 6 times each year because they are constantly updating and making improvements to […]
January 15, 2018

3 New-ish Instagram Features to Improve Engagement

Whenever an app updates on my phone, I search through every page on the app trying to find what features were updated, sometimes to no avail. It’s a never-ending cycle, especially when apps are constantly updating. Over the past month, Instagram has been quietly rolling out some new features on their app. Everyone in our office is excited that users are now able to follow hashtags, but two other features had an even quieter entrance […]
January 12, 2018
Employee Spotlight: Camille Vlahos, Senior Social Media Manager & Team Lead

Employee Spotlight: Camille Vlahos, Senior Social Media Manager & Team Lead

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. January’s employee spotlight focuses on Camille Vlahos, Sr. Social Media Manager and Team Lead. Read on to […]
January 10, 2018

#WebWeds: Top 5 Marketing Planning Tips for 2018

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   You’ve likely already put some thought into your marketing strategy for 2018. After all, planning for a new year is one of the more fun […]
January 8, 2018
5 Social Media Trends to Watch in 2018

5 Social Media Trends to Watch in 2018

Throughout 2017, businesses continued to turn to social media to reach audiences and build their brands. And while social media made great strides throughout 2017, the trends that took over last year will now have to adapt or make way for the next step in the evolution of social media. For businesses that have yet to jump on the social media train, 2018 is the time to climb aboard. Not sure where to get started? […]
December 18, 2017

Are You Ready to Publish?

Before you hit the publish button on your new blog content, have you considered all of the critical details? While catching the interest of your readers, it’s also important to make sure you don’t miss any small or large necessities for reaching the best results. Follow this writing checklist to be sure your posts are ready before you hit the internet. Create a Catchy Topic There are plenty of blog topics to choose from so […]
October 16, 2017

The Best Places To Work Remotely in Charleston, SC

Listen up digital nomads and road warriors! When traveling or working remotely in Charleston, it’s best to make sure you have everything you need before taking on your workday. Whether you’re working solo or with a team, planning your Wi-Fi environment ahead of time will certainly reflect your mobile ability and workload. For instance, are you looking for somewhere you won’t have to use headphones for a little peace and concentration? A coworking space to […]
September 11, 2017

4 Easy Ways to Update Your Brand

Marketing and branding styles are always changing — so the way you market your business brand should too. Keeping up with creative visual trends and your style of communication will entice your audience engagement. Is your marketing brand creative and up to date? Let’s take a look at 4 easy ways you can give your brand a little-modernized facelift. The Use of White Space White space, referred to as negative space, can actually help define […]
July 18, 2017

Cash in on Social With Instagram Stories

Instagram has been popular for sharing personal moments, but the platform is predicted to be one of the largest profitable ventures for social shopping. As consumers continue to spend the majority of time on a handful of social platforms, marketers are now seeing the opportunity to cash in. According to a July 2017 article by Forbes, “Instagram is the next QVC and future of commerce.” So if you’re hoping to reach the millions of customers […]
May 29, 2017

How to Spy on Facebook Ads

Do you think spying on others’ Facebook Ad insights sounds a little sneaky? What if you just happen to find information where it’s already given? Researching your facebook interests, and why you are targeted, is one of the smartest ways to spark your creativity for future ad campaigns. If you’re researching these steps under your business Facebook page, you may come across some of your competitors! Researching your competitor’s audience can be an extremely important […]