Blog

February 12, 2018

How Facebook Targeting Falls Short (& the Shamefully Simple Solution)

  Facebook’s built-in targeting options and layers are fantastic and oftentimes very fruitful; but not necessarily sufficient for all brands for running successful Facebook ads and finding the balance between ideal quality and quantity leads. In the scheme of online audience targeting capabilities, Facebook is unquestionably inimitable. The absolute volume of users (1.4 billion active daily users as of December) justifies its value alone – yet combined with all of its proprietary, user-provided data and […]
February 9, 2018
Employee Spotlight: Jenn Steere, Director of Operations

Employee Spotlight: Jenn Steere, Director of Operations

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. February’s employee spotlight focuses on Jenn Steere, Director of Operations. Read on to learn more about her role […]
February 7, 2018

#WebWeds: Valentine’s Day Marketing Ideas to Feel the Love in Your Business

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:     Getting creative and marketing your business for Valentine’s Day and other holidays can be challenging. How is your business relevant to this holiday or […]
February 5, 2018

How to Find Out What’s Trending and Use it in Your Marketing

Engagement is the number one way to measure the ROI of your social media presence. So the big question is, how do you get your followers engaged with your posts? The Modern Connection’s short answer: use what’s trending. Trending topics make it easier to gain more engagement through your posts because you are talking with your audience about things they probably already know and have an opinion about and if they don’t – you are […]
January 31, 2018
#WebWeds: Getting Started With Reputation Management for Your Business

#WebWeds: Getting Started With Reputation Management for Your Business

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.   It comes with the territory — no matter what you do, you will always end up with an unhappy customer in some way, shape, or form. So it’s a good idea […]