Blog

May 21, 2018
Social Media Contests Done Right

Social Media Contests Done Right

  For years brands have used contests to outshine their competitors on social media. Over time, companies have been implementing creative giveaways in order to build email lists, boost online engagement and build those trusting relationships with their customers. Social media contests are a powerful way to increase your marketing. Afterall, we all like to win! According to Toggl, even after a competition has ended “three out of four people are more likely to recommend […]
May 16, 2018

#WebWeds: Everything You Need to Know About The GDPR

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.   The European Union’s General Data Protection Regulation (GDPR) takes effect on May 25, 2018. Many business aren’t aware of the parameters surrounding the arrangement, but should be to avoid penalties and […]
May 14, 2018
Using Social Media As a Recruitment Tool

Using Social Media As a Recruitment Tool

  Graduation season is in full swing, which means a fresh crop of potential hires are on the job hunt. But just because there are plenty of millennials looking for work, it doesn’t mean your company can sit idly by and wait for resumes to roll in. Recruits these days- particularly millennials- can be picky, and in order to attract the best employees, it’s important to show them why your company is a great place […]
May 11, 2018
Employee Spotlight: Kylie Parr, Social Media Manager

Employee Spotlight: Kylie Parr, Social Media Manager

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. April’s employee spotlight focuses on Kylie Parr, Social Media Manager. Read on to learn more about her role […]
May 9, 2018
#WebWeds: How to Create an Engaging Hashtag

#WebWeds: How to Create an Engaging Hashtag

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Creating a hashtag for your business has several benefits. The reason why they’re so important is because they will create more engagement with customers […]