Blog

April 14, 2017
A Guide to Facebook Lead Ads

A Guide to Facebook Lead Ads

Facebook is constantly rolling out new features and tweaking existing features. It can be hard to keep up with the changes and additions, but that’s what we’re here to help with. Lead ads have been around for a while, but recently they have undergone a little facelift. So who should be using these lead ads and what do they even do? Here is everything explained: Lead ads are a customizable form that you can create […]
April 12, 2017
#WebWeds: Facebook's Fight Against Fake News

#WebWeds: Facebook’s Fight Against Fake News

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: It is so easy for someone to create their own blog or website and start pumping out any type of content they want. While this can […]
April 7, 2017
Now Hiring: Summer Social Media Interns

Now Hiring: Summer Social Media Interns

Number of Positions: Up to four (4) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Summer internship! Responsibilities: Build your work experience and portfolio in the exciting world of social media! We’re looking for very bright, tech […]
April 5, 2017

#WebWeds: Looking Deeper into the Social Media Algorithms

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: Social media algorithms are what all social media platforms run on, and they’re the change agents behind the evolution of the social platforms — for better […]
April 3, 2017
Top 10 Brand April Fool's Pranks of 2017

Top 10 Brand April Fool’s Pranks of 2017

I’m not a big fan of April Fool’s in real life. I’m a pretty gullible person, so if someone tries to trick me, I’m probably going to fall for it. However, April Fool’s online is one of the best days of the year because so many brands come up with so many hilarious pranks. It’s amazing to see the creativity and the investment put into these silly pranks, but it makes surfing the internet on […]
March 31, 2017
The 411 on the New Facebook Post Options

The 411 on the New Facebook Post Options

When signing into your Facebook business page, you might notice things are looking a little different these days. Have you been wondering how to use these new Facebook post options? These new templates are helping Page Admins to connect with their customers in a more effective way. While a couple of these aren’t as “new”, they have been revamped and are more successful than ever. These Call-To-Action posts are getting the job done, and providing […]
March 29, 2017
#WebWeds: Facebook Stories: What Is It And How Do I Use It?

#WebWeds: Facebook Stories: What Is It And How Do I Use It?

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: After Instagram Stories came out, Facebook made us all well aware that they were trying to take their favorite parts of other platforms and implement them […]
March 27, 2017

How to Make Your Video Marketing Have the Biggest Impact

If you have a business online and are seeking out new ways to market yourself, you may be interested in investing some time into online video marketing. As of the end of 2016, ⅓ of all online activity is spent watching videos. By coming up with videos to market your product online, you greatly increase the chance that your customer will see the video and be more likely to buy your product. Here are some […]
March 24, 2017
How to Find the Best Blog Topics for Your Industry

How to Find the Best Blog Topics for Your Industry

One of the most difficult parts of maintaining your business blog is determining what exactly you should write about, and what types of information would appeal to your audience. (It is for us, too. I probably spent more time trying to figure out what to write about today than actually writing.) So we’re going to go over the best process to use when choosing blog topics that will bring more visitors to your website, inform […]
March 24, 2017
Now Hiring: FT Sales & Marketing Coordinator

Now Hiring: FT Sales & Marketing Coordinator

About The Modern Connection: We are a social media and digital marketing firm headquartered in Charleston, SC. We’re a team of eager, forward-thinking mavens whose goal is to connect small to medium-sized businesses with effective digital marketing. We place a high value on creating a positive experience for clients & employees alike. We provide a positive environment that we love to work in. In turn, we LOVE our jobs and are able to offer a […]