Blog

February 15, 2017

#WebWeds: The Season of Love With Charleston Wine Pairings

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: With Valentine’s Day taking over our hearts–and wallets–yesterday, we wanted to keep the love alive. Twitter is a great go-to for finding out what’s happening in […]
February 13, 2017
Using Social Media Acronyms to Speak to Millennials

Using Social Media Acronyms to Speak to Millennials

The majority of us are familiar with fun and conversational acronyms, but these days social media slang words can look a bit like alphabet soup. Day by day social media acronyms are becoming more normal. IKR – I know, right? It’s crazy. Don’t worry, you haven’t lost your cool if you aren’t sure what all these terms, hashtags or acronyms on social media mean. However, knowing the meaning behind these social media abbreviations will be […]
February 10, 2017

Driving Traffic to Your Social Pages

You’ve done your research and figured out where your customers are spending their time online. You’ve researched these social platforms and have set up your business pages. You’ve even started posting content and following other businesses in the area. So where are your followers? Unfortunately with social, if you build it they will not come. Luckily, there are ways to get people to notice your page.   1. Invite Friends to Follow your Business Page […]
February 8, 2017

#WebWeds: Social Media and Super Bowl LI

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: Super Bowl Sunday was this past Sunday, and boy was it a game. It was the first Super Bowl game ever to go into overtime, and […]
February 3, 2017

How to Achieve Your Social Media Goals

According to Buffer’s State of Social 2016 report, there are five main reasons that businesses are on social media. They are, in order of the biggest reason to the smallest reason: brand awareness (85% of businesses), community engagement (71%), content distribution (61%), lead generation (54%), and customer support (21%). Since each of these are the same goals that we see businesses reaching for everyday, we wanted to give you some tips on achieving each of […]
January 30, 2017

#MotivationMonday: 5 Marketing Quotes to Inspire You This Week

You’ve got your hot cuppa joe in hand and ready to begin the day. But, after checking emails and getting up-to-date on the latest digital trends, you still need an extra ‘oomph’ to get the day in motion. You know, the ‘oomph’ that gets you excited about an idea and the passion to see it through. We know that’s the best feeling for any marketing strategist, which is why we’ve created our 5 favorite inspirational […]
January 27, 2017

5 Ways to Master Blogging for Your Business

Ready for some cold, hard facts? Blogging is essential to your brand’s online presence. The number of visitors your website receives depends largely upon Search Engine Optimization (or SEO). And guess what tactic is proven to help boost your SEO? You guessed it. Blogging. Whether you already knew that or you are just now starting to dip your toes into the water that is your business’ digital presence, it’s time to get those fingers warmed […]
January 25, 2017

#WebWeds: Dominate Your Social Media Content

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. With so many people constantly sharing content on social media, it’s easy for your own content to get lost or overlooked by algorithms. There are so many factors that go into what social […]
January 23, 2017

Tips For Choosing a Website Domain Name

What’s in a name? Turns out if it’s your domain name, a whole heck of a lot! Picking a domain for your website can be tricky, but a memorable domain name is a very important part of your online presence. Here are a few tips to help you pick a domain that will stand out and help your business get seen online.   Keep your domain name simple. This is how your customers are going […]
January 20, 2017

Dominate Your Content in 2017

It’s clear social media isn’t going anywhere, so it’s time for you get on board with strong and creative content. The simple purpose of platforms such as Instagram, Twitter, LinkedIn, Facebook, Pinterest, etc. is to create online communication in building your business and personal relationships. Are you taking advantage? Today’s social media algorithm’s make it more difficult for businesses to promote organic content, which explains the fast pace rise of paid Ad content. Sprout Social […]