Blog

June 20, 2018
#WebWeds: Twitter Launches Twitter Media for Businesses

#WebWeds: Twitter Launches Twitter Media for Businesses

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   With the expansion to 280 characters back in November of last year, Twitter continues to innovate and improve the user experience. This time, they’ve released a new site called Twitter Media […]
June 18, 2018
Fighting the Decline in Organic Reach

Fighting the Decline in Organic Reach

  Organic reach has seen a drastic decline in recent years, most notably on Facebook. Facebook made changes to its algorithm, promoting “more meaningful social interactions with family and friends” on the News Feed. Facebook prioritizes content from friends and people, making organic reach increasingly difficult for businesses and brands to achieve. But don’t worry – there are ways to adapt to these changes and to work within pesky algorithms. Here are a few ways […]
June 15, 2018
Employee Spotlight: Camilla Baker, Social Media Manager

Employee Spotlight: Camilla Baker, Social Media Manager

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. June’s employee spotlight focuses on Camilla Baker, Social Media Manager. Read on to learn more about her role […]
June 13, 2018
#WebWeds: The Brilliance Behind IHOP's Internet Takeover

#WebWeds: The Brilliance Behind IHOP’s Internet Takeover

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   In the world of marketing, you may or may not have heard about the restaurant that everyone is talking about. iHOP is grabbing everyone’s attention with their new strategy: changing from […]
June 11, 2018

6 Instagram Must-Haves For Optimizing Your Profile

  It’s easy to get bogged down in content creation for your brand. Trying to keep up with the ever-changing world of digital marketing, its updates, guidelines and new regulations can be a full time job within itself. We recently published an update checklist for Facebook pages, so we thought it would be useful to do a similar refresher with Facebook’s sister company, Instagram. As of January 2018, Instagram has over 500 million daily users, […]