Blog

February 24, 2017

Why It’s Time to Embrace Facebook Advertising for Your Business

Have you considered using Facebook advertising to reach your customers online and thought “Nah, not for me.” or “It’s just too expensive.” Unfortunately, days of being able to avoid social media advertising are over, and it’s time to embrace Facebook advertising for your business. 10 years ago, Social Media as we know it was in its infancy, and businesses were still focusing their marketing and advertising efforts directed to traditional mediums like television, print, and […]
February 22, 2017
#WebWeds: Is Blogging for Business Still Relevant in 2017?

#WebWeds: Is Blogging for Business Still Relevant in 2017?

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: Blogging is often a business owner’s nightmare. What do you write about? Who’s going to do it? And why even bother, right? It’s time consuming, and […]
February 20, 2017
7 Tips For a Website Launch

7 Tips For a Website Launch

Launching a big marketing campaign can be stressful for any business. You’re worried about whether or not it will be successful and the steps you need to take to make it so. You’re wondering if the campaign will push your business ahead, but one thing you need to ensure successful in your launch is to make sure your website is ready. Before launching your next marketing campaign, take a look at these 7 tips to […]
February 17, 2017
5 Details That Will Kick Your Website Up a Notch

5 Details That Will Kick Your Website Up a Notch

There is some basic information that most, if not all, websites will contain: what the company does, who they are, and how you can reach them. However, if your website hasn’t been updated in the last few years, or if you’re starting from scratch with a new site, there are a few standard features that will help make your site look more modern and provide a rounded user experience. Here are five details that your […]
February 15, 2017

#WebWeds: The Season of Love With Charleston Wine Pairings

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: With Valentine’s Day taking over our hearts–and wallets–yesterday, we wanted to keep the love alive. Twitter is a great go-to for finding out what’s happening in […]
February 13, 2017
Using Social Media Acronyms to Speak to Millennials

Using Social Media Acronyms to Speak to Millennials

The majority of us are familiar with fun and conversational acronyms, but these days social media slang words can look a bit like alphabet soup. Day by day social media acronyms are becoming more normal. IKR – I know, right? It’s crazy. Don’t worry, you haven’t lost your cool if you aren’t sure what all these terms, hashtags or acronyms on social media mean. However, knowing the meaning behind these social media abbreviations will be […]
February 10, 2017

Driving Traffic to Your Social Pages

You’ve done your research and figured out where your customers are spending their time online. You’ve researched these social platforms and have set up your business pages. You’ve even started posting content and following other businesses in the area. So where are your followers? Unfortunately with social, if you build it they will not come. Luckily, there are ways to get people to notice your page.   1. Invite Friends to Follow your Business Page […]
February 8, 2017

#WebWeds: Social Media and Super Bowl LI

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: Super Bowl Sunday was this past Sunday, and boy was it a game. It was the first Super Bowl game ever to go into overtime, and […]
February 3, 2017

How to Achieve Your Social Media Goals

According to Buffer’s State of Social 2016 report, there are five main reasons that businesses are on social media. They are, in order of the biggest reason to the smallest reason: brand awareness (85% of businesses), community engagement (71%), content distribution (61%), lead generation (54%), and customer support (21%). Since each of these are the same goals that we see businesses reaching for everyday, we wanted to give you some tips on achieving each of […]
January 30, 2017

#MotivationMonday: 5 Marketing Quotes to Inspire You This Week

You’ve got your hot cuppa joe in hand and ready to begin the day. But, after checking emails and getting up-to-date on the latest digital trends, you still need an extra ‘oomph’ to get the day in motion. You know, the ‘oomph’ that gets you excited about an idea and the passion to see it through. We know that’s the best feeling for any marketing strategist, which is why we’ve created our 5 favorite inspirational […]