Blog

August 31, 2016
#WebWeds: Facebook's Artificial Intelligence is Getting Creepier

#WebWeds: Facebook’s Artificial Intelligence is Getting Creepier

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: We’ve seen a little bit of Facebook’s AI (Artificial Intelligence) software at work when we post photos of our friends and Facebook recognizes the face and […]
August 29, 2016
Social Media is a First Impression of Your Brand

Social Media is a First Impression of Your Brand

Social media is a first impression of your brand…. For many brands, the main focus for their online presence is their website. We agree that having a website in place to display products or service offerings, the messaging behind the brand, and any information about the brand is imperative for anyone who wants to be found online. Websites are the bread and butter for brands, and it’s ultimately where you want your customers to end […]
August 26, 2016
4 Free Analytics Tools That You Should Be Using

4 Free Analytics Tools That You Should Be Using

The internet is a great place filled with lots of useful freebies! But sometimes it can be hard to streamline the tools needed to monitor your brand’s social media analytics. There are multiple sites to help with each platform’s performance and it can be a bit overwhelming to decipher which options are right for your business. Luckily, we have you covered and are here to help rein in some of the best options out there. […]
August 24, 2016
#WebWeds: Can a Tweet Make You Lose Your Job?

#WebWeds: Can a Tweet Make You Lose Your Job?

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Back in January of 2015, a customer tweeted to Chipotle thanking them for a free meal. Frustrated employee James Kennedy tweeted back, “Nothing is free, only cheap #labor. Crew members only make $8.50hr […]
August 22, 2016
Think You Don’t Need to Hire a Professional Social Media Manager? Think Again!

Think You Don’t Need to Hire a Professional Social Media Manager? Think Again!

  Hi, I’m Chelse, and I’m about to throw down some realness on social media management in 2016. As a Social Media Manager, my biggest frustration with the industry is constantly proving the value of hiring a professional for a business’ online portfolio. This task is my pleasure, as I am genuinely passionate about the role of social media in expanding one’s presence online. Unlike traditional mediums such as media buying, television commercial production, or […]