Blog

February 26, 2018
4 Actionable Ways to Create Relatable Social Media Content

4 Actionable Ways to Create Relatable Social Media Content

  So you’ve heard us say over and over how important it is to create actionable, engaging, and relatable content to keep your readers coming back for more. As we all know, creating quality content is important when you are trying to build a larger audience, but increasing your readers actions to click requires time and creativity. Here are some secrets on how to share interactive content while still keeping your business relevant.   Provide […]
February 21, 2018
#WebWeds: 5 Strategies for Increasing Your Reach On Twitter

#WebWeds: 5 Strategies for Increasing Your Reach On Twitter

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Social media algorithms are constantly changing, and in order to keep your brand’s reach on social media higher than the others, you need to […]
February 19, 2018

Googling Your Business: How to Audit Your Google Search Results

  Have you ever sat down and googled your business? I should hope so, but if not, now is the time! Go ahead, I’ll wait… So what did you find? Were you surprised by what you found, or was there a lack of information about your business online? Either way, this is your customer and future customers first digital impression of your business. Why is this so important? Well, according to statistics from Mashable, Google […]
February 14, 2018
#WebWeds: How to Get the Search Engines to Love Your Website

#WebWeds: How to Get the Search Engines to Love Your Website

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Google just came out with a new mobile-first index, which means that they will create and rank every search listing based on the mobile […]
February 12, 2018

How Facebook Targeting Falls Short (& the Shamefully Simple Solution)

  Facebook’s built-in targeting options and layers are fantastic and oftentimes very fruitful; but not necessarily sufficient for all brands for running successful Facebook ads and finding the balance between ideal quality and quantity leads. In the scheme of online audience targeting capabilities, Facebook is unquestionably inimitable. The absolute volume of users (1.4 billion active daily users as of December) justifies its value alone – yet combined with all of its proprietary, user-provided data and […]