Blog

July 2, 2018

Why You Should Be Using Pinterest

  Is your business on Pinterest? Are you “pinning” your content? With over 200 million active users and billions of unique pins, Pinterest is continuing to rapidly grow as we speak. You’ve probably tried a recipe or two from Pinterest yourself, however, it’s no longer just a place for viewers to find inspiration for an upcoming party or living room decor tips. What people may not realize is aside from the endless DIY crafts, it’s […]
June 29, 2018

TMC Summer Kickoff: Our Charleston Summer Recommendations

  At The Modern Connection, we love a good Charleston summer. Even when the heat index is 112ºF (😅), there are still endless activities around town. We asked each of our team members what their favorite summer stops, events, and activities are!   Camille: Now that I work remotely in Aiken, my favorite summer spots in Charleston are even more special when I come into town for work (or for a weekend)! After spending a […]
June 28, 2018
Digital Marketing Consultant

Now Hiring: Digital Marketing Consultant

  POSITION TITLE: Digital Marketing Consultant REPORTS TO: CEO LOCATION: Charleston, SC Office DEPARTMENT: Sales Start Date: Immediately BASIC FUNCTION: To contract and on-board new agency clients. Responsible for prospecting new accounts, identifying decisions makers, and keeping accurate data and information on all contacts. Consultants are responsible for initial contact, follow-up, sales appointment, negotiating contract, and maintaining the account relationship. He or she must develop sales plans for each prospect, assess prospect readiness, audit digital presence and identify opportunities for improvement. […]
June 27, 2018

#WebWeds: Facebook Introduces Paid Subscription Feature for Group Admins

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   Back when Facebook was released in 2004, there wasn’t a lot to the site. College kids loved it, but at the time, all they could do was edit their own interests […]
June 25, 2018
Creating Your Social Media Brand Voice

Creating Your Social Media Brand Voice

  Creating a brand voice to explain who you are as a business is of utmost importance. These traits of who you are, not just what you sell, should be spread across all platforms on social media. Your business goals are to be liked, known, and trusted by your following audience. Let’s take a look at some ways you can create this experience.   Create a Style Guide for Reference Creating a reference guide is […]