Blog

August 26, 2016
4 Free Analytics Tools That You Should Be Using

4 Free Analytics Tools That You Should Be Using

The internet is a great place filled with lots of useful freebies! But sometimes it can be hard to streamline the tools needed to monitor your brand’s social media analytics. There are multiple sites to help with each platform’s performance and it can be a bit overwhelming to decipher which options are right for your business. Luckily, we have you covered and are here to help rein in some of the best options out there. […]
August 24, 2016
#WebWeds: Can a Tweet Make You Lose Your Job?

#WebWeds: Can a Tweet Make You Lose Your Job?

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Back in January of 2015, a customer tweeted to Chipotle thanking them for a free meal. Frustrated employee James Kennedy tweeted back, “Nothing is free, only cheap #labor. Crew members only make $8.50hr […]
August 22, 2016
Think You Don’t Need to Hire a Professional Social Media Manager? Think Again!

Think You Don’t Need to Hire a Professional Social Media Manager? Think Again!

  Hi, I’m Chelse, and I’m about to throw down some realness on social media management in 2016. As a Social Media Manager, my biggest frustration with the industry is constantly proving the value of hiring a professional for a business’ online portfolio. This task is my pleasure, as I am genuinely passionate about the role of social media in expanding one’s presence online. Unlike traditional mediums such as media buying, television commercial production, or […]
August 19, 2016
Everything You Need to Know About Infographics

Everything You Need to Know About Infographics

I think most people would agree that it is more enjoyable and easier to read text when the text is broken up by photos or videos. In fact, researchers from Xerox found that colored visuals increase people’s willingness to read a piece of content by 80%. Humans, by nature, are very visual beings. Reading text and comprehending it is a visual task, but our brains tend to not understand text as quickly as we do […]
August 17, 2016
#WebWeds: Snapchat Claims Major Olympic Win

#WebWeds: Snapchat Claims Major Olympic Win

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: We talked a couple of weeks ago about how strict the Olympics are being with social media, but they made a pretty incredible deal with Snapchat. […]