Blog

July 25, 2016
6 Ways to Repurpose Your Digital Content

6 Ways to Repurpose Your Digital Content

You work hard on the content that you create to market your business online. Isn’t it a bummer that you only get to use it once, and then never again? No, it’s not a bummer. Because you can use it again. Over and over again, actually. We’re going to go over a few of the ways that you can repurpose your digital marketing content so that it’s always fresh and new and working for your […]
July 15, 2016
3 Things that Digital Marketers Can Learn From Amazon Prime Day

3 Things that Digital Marketers Can Learn From Amazon Prime Day

July 12th had been bookmarked in my calendar since it was announced. Amazon Prime Day is the Black Friday of online retailers (in July). This past week, Amazon had its biggest day ever.  CNBC reported that the online-retailer-created-holiday “Amazon Prime Day saw worldwide orders rising more than 60 percent compared with the previous Prime Day. In the U.S., orders rose by more than 50 percent.” This is incredible growth. It makes anyone in the marketing […]
July 13, 2016
#WebWeds: Privacy Issues With Pokemon Go

#WebWeds: Privacy Issues With Pokemon Go

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below or watch it on Facebook Live: Pokémon Go is here, and it’s taking over the world. If you’ve been out and about this week, you’ve more […]
July 11, 2016
Why We’re Not Buying Your Branded Social Media “Fail”

Why We’re Not Buying Your Branded Social Media “Fail”

Another week, another celebrity who got caught copying and pasting their captions from a Public Relations professional into their Instagram post. What looks like a run-of-the-mill social media *fail* instantly transforms into a trending topic on Twitter and splashed across headlines all over the internet. Well guess, what, we’re not buying it. Here’s why. Free publicity for the brand The first thing you might be thinking when you see these mistakes is muttering under your […]
July 8, 2016
Social Media as a Customer Service Tool

Social Media as a Customer Service Tool

Many businesses are now coming to terms with the fact that a social presence is no longer an option, it’s a necessity. With Facebook’s 1.5 billion monthly active users and Twitter’s 310 million monthly active users, it’s no wonder businesses are flocking to social to increase brand awareness and promote their products and services on the platforms their customers are using everyday. Even companies that aren’t currently on social may have a presence and not […]