Blog

January 4, 2017

#WebWeds: 2017 Social Media Marketing Predictions

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. We start off each year with our social media marketing predictions for the year, and 2017 is no different. The digital marketing industry is always changing, and with all of the new updates […]
January 2, 2017

17 Upcoming Tech and Social Media Trends to Get You Excited for 2017

From epic advancements in AI, to losing several beloved entertainers, to a tumultuous election season – we can all agree that 2016 was a roller coaster of a year. Thankfully, we have a renewed sense of optimism as we roll into the new year and our little Digital Marketing hearts are aflutter with new trends emerging in 2017. Here’s what we’re most excited about in no particular order: #1 Home Automation: New apps like Nest […]
December 21, 2016
Keeping Your Kids Safe on Social Media

Keeping Your Kids Safe on Social Media

Our Director of Content Marketing, Jenn Steere, sat down with Live 5 News this week to discuss ways that parents can look out for their children’s safety in this digital age. At an age where children are looking for an adult figure to look up to, many perpetrators take advantage of the vulnerability. Live5News.com | Charleston, SC | News, Weather, Sports The story about the rise of child sex abuse cases online starts at 17:13 […]
December 19, 2016
Avoiding Fake News While Curating Content

Avoiding Fake News While Curating Content

Curating content is the process of finding other articles online that you can post as news to your business social media accounts. These articles are going to be relevant to your business or the town in which you conduct business. These articles should be things that would spark conversation amongst your followers and position your business as an expert in your field or as a go-to page for local news and events. Curating content can […]
December 16, 2016

The Unwritten Rules of Hashtags

The only time you might use a “pound” sign these days is to pay your bills over the phone. The pound symbol, aka, the hashtag (#) found its fame through Twitter and now populates Instagram. They are used on many social platforms for networking and traffic and continues to strive. If you’re not so sure how this little guy works, let’s explore. Here are some helpful do’s and don’ts in the rules of hashtagging. Why […]
December 14, 2016
#WebWeds: Planning Your 2017 Marketing Now

#WebWeds: Planning Your 2017 Marketing Now

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below: As the holidays wind down and business slows, it’s a great idea to use this time to revisit your marketing plan and look ahead to the […]
December 12, 2016

Making A Commercial

We’ve said it before, and we’ll say it again: the value of video goes a very long way in your marketing strategy. With the rise of internet video and digital advertising, some businesses have decided to remove television commercials from their marketing mix. While this may save some money in the short-run, TV is still one of the best mediums that can gain you exposure over time, as it allows for repeat exposure to your […]
December 9, 2016
10 Social Media Safety Commandments and Social Media Contract

10 Social Media Safety Commandments and Social Media Contract

It is so important to ensure that your children use social media wisely and safely. We were disheartened this week to hear a local high school had experienced an altercation among a group of students after a fight started amongst them via social media. As a result of this altercation, Live 5 News asked us to share a few social media safety tips for teens and young adults. If you’re planning on gifting a new […]
December 7, 2016

#WebWeds: Amazon Technology is Changing in a Big Way

We love awesome, smart technology here at The Modern Connection, and this new innovation from Amazon is no different. They have created a new smart shopping technology called Amazon Go that allows customers to walk into a store, choose what they want, and walk out without having to wait in line or deal with checkout. And no, this isn’t called shoplifting. But it is the future. Amazon has created a technology similar to that of […]
December 5, 2016
2016 Gift Guide for the Techie

2016 Gift Guide for the Techie

It’s the most wonderful time of the year, with the kids jingle belling, and everyone telling you be of good cheer! One of the biggest parts of the holiday season is gift-giving, and sometimes it’s tough to know what to buy for the most important people in your life. If you’ve got a friend or family member who is on every social network and always up-to-date with the latest tech, we’ve got a gift guide […]