Blog

December 2, 2016
At the end of May this year, Instagram announced its highly anticipated business tools including analytics and the ability to turn Instagram posts into ads right within the app. But with these perks came one drawback that left users wondering if they were willing the make the switch after all. To have access to these new Instagram Business features, users had to roll over to a business profile. This change lets Instagram users call businesses, get directions or visit their website from the app. Image via Instagram.com For business owners and social media managers alike, Instagram analytics were long awaited and were a very welcome addition to the app. The Insights tab on Instagram Business provides information on which posts receive the most reaction and helps businesses learn more about the behavior and demographics of their audience. This will ultimately help businesses hone in on the most relevant and timely content for their users. Image via Instagram.com One last major benefit of Instagram Business to mention before moving onto whether or not you should make the switch is the in-app ads management. All you have to do is pick a post that has already been published and has been performing well, add a call to action button and either let Instagram choose your audience or you can refine your audience. The post will be promoted for as long as you choose, and like other ads, the amount spent and the audience targeting reflects performance. Image via Instagram.com As of right now, only businesses that have a Facebook business page will be able to convert their Instagram account into one for a business. As Instagram Business becomes more widespread, they might begin to introduce testing for verified accounts and users with extremely large followings, but that is on hold for now. Now it’s time to see if your business and Instagram Business are a good fit. If you’re a small business like a local restaurant or a retailer, making the switch is probably a great idea! Businesses that have a physical location can really put the new Contact button to use. Users trying to get in contact with your business can just click that button to have your location, phone number and website at their fingertips. Instagram’s new algorithm rolled out around the same time as they introduced Instagram Business. While it had a lot of users frustrated that their feeds were no longer in chronological order, switching your account over to a business profile might actually be able to help the performance of your content, especially if it is used alongside the new analytics tools. Feel out your business and your audience to see if you think Instagram Business is right for you. Good news can be found in the top right settings gear in your Instagram app. If you’re not feeling the change, click the little gear and tap Switch Back to Personal Account to undo the switch. If big decisions aren’t your thing, let us help you and your business on Instagram!

To Switch or Not to Switch: Instagram Business Profiles

At the end of May this year, Instagram announced its highly anticipated business tools including analytics and the ability to turn Instagram posts into ads right within the app. But with these perks came one drawback that left users wondering if they were willing the make the switch after all. To have access to these new Instagram Business features, users had to roll over to a business profile. This change lets Instagram users call businesses, […]
November 30, 2016

#WebWeds: Lessons from Black Friday and Cyber Monday 2016

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Black Friday has been the biggest shopping day of the year for over a decade. Since then, we’ve also had the emergence of Small Business […]
November 28, 2016
The Complete Guide to Driving Traffic to Your Website Using Instagram

The Complete Guide to Driving Traffic to Your Website Using Instagram

As we all know, Instagram takes the throne for visual content. And visual content is ultimately the most efficient way to entice potential customers and therefore, having interesting, high-quality photos on all social media platforms, especially Instagram, is non-negotiable. Create a Personality Our team members Travis and Camille are out on-site for a client photoshoot today! A post shared by The Modern Connection (@tmcsocialmedia) on Oct 19, 2016 at 7:23am PDT Think of using Instagram […]
November 21, 2016
Find Your Happy Place on Facebook

Find Your Happy Place on Facebook

If you’re an avid Facebook user – and let’s face it, most of us are – it’s been a rough couple of months. With the U.S. Presidential election, over-sharing of fake news stories, and overall easy access to every negative thing happening in the world, it sure has felt like maintaining your sanity means dumping Facebook. If you need a digital detox, I get it. It’s healthy to check out. But, I think in the fury […]
November 18, 2016

Tis the Season for Holiday Marketing

If you are a business owner you’re often your busiest during the holiday season, so plan ahead to make sure you business has a marketing plan in place for the upcoming holidays.  You’ll want to keep your posts and pages creative since local consumers are on their toes in shopping mode. Make sure you’re spreading the holiday cheer to your customers and you’ll find success this holiday season. Here are some ways to “sleigh” your […]
November 16, 2016

#WebWeds: Is Your Business Ready for the Holidays?

It’s already the holiday season, and that means sales season for businesses. Is your business prepared for the holidays? Here are a few stats to know about holiday season so that you can prepare your online marketing and ad spend budget. 1. Consumers are spending more on each purchase. We all know that customers buy more during the holiday season. After all, we have to buy gifts for all of our friends and family members. […]
November 14, 2016

Facebook Takes on LinkedIn

Facebook has made adjustments and added new features as of late to tackle various social media competitors. Facebook is after all the giant when it comes to social media platforms and they are fighting tooth and nail to keep it that way. According to a Huffington Post article, the amount of active Facebook users in a given month is around 1.55 billion. It’s their constant need to re-create and repurpose the site with new additions […]
November 11, 2016

What You Need to Know About Instagram Shopping

E-Commerce has slowly been extending its tendrils into all things social media, and it appears Instagram will be joining the party very soon. The social media giant is rolling out some new features right now that are designed to make buying products through your newsfeed a cinch. Similar to Pinterest and Facebook Marketplace, Instagram is trying to establish itself as a place to “discover” goods worth buying. “More than 84% of smartphone users in the […]