Blog

December 9, 2016
10 Social Media Safety Commandments and Social Media Contract

10 Social Media Safety Commandments and Social Media Contract

It is so important to ensure that your children use social media wisely and safely. We were disheartened this week to hear a local high school had experienced an altercation among a group of students after a fight started amongst them via social media. As a result of this altercation, Live 5 News asked us to share a few social media safety tips for teens and young adults. If you’re planning on gifting a new […]
December 7, 2016

#WebWeds: Amazon Technology is Changing in a Big Way

We love awesome, smart technology here at The Modern Connection, and this new innovation from Amazon is no different. They have created a new smart shopping technology called Amazon Go that allows customers to walk into a store, choose what they want, and walk out without having to wait in line or deal with checkout. And no, this isn’t called shoplifting. But it is the future. Amazon has created a technology similar to that of […]
December 5, 2016
2016 Gift Guide for the Techie

2016 Gift Guide for the Techie

It’s the most wonderful time of the year, with the kids jingle belling, and everyone telling you be of good cheer! One of the biggest parts of the holiday season is gift-giving, and sometimes it’s tough to know what to buy for the most important people in your life. If you’ve got a friend or family member who is on every social network and always up-to-date with the latest tech, we’ve got a gift guide […]
December 2, 2016
At the end of May this year, Instagram announced its highly anticipated business tools including analytics and the ability to turn Instagram posts into ads right within the app. But with these perks came one drawback that left users wondering if they were willing the make the switch after all. To have access to these new Instagram Business features, users had to roll over to a business profile. This change lets Instagram users call businesses, get directions or visit their website from the app. Image via Instagram.com For business owners and social media managers alike, Instagram analytics were long awaited and were a very welcome addition to the app. The Insights tab on Instagram Business provides information on which posts receive the most reaction and helps businesses learn more about the behavior and demographics of their audience. This will ultimately help businesses hone in on the most relevant and timely content for their users. Image via Instagram.com One last major benefit of Instagram Business to mention before moving onto whether or not you should make the switch is the in-app ads management. All you have to do is pick a post that has already been published and has been performing well, add a call to action button and either let Instagram choose your audience or you can refine your audience. The post will be promoted for as long as you choose, and like other ads, the amount spent and the audience targeting reflects performance. Image via Instagram.com As of right now, only businesses that have a Facebook business page will be able to convert their Instagram account into one for a business. As Instagram Business becomes more widespread, they might begin to introduce testing for verified accounts and users with extremely large followings, but that is on hold for now. Now it’s time to see if your business and Instagram Business are a good fit. If you’re a small business like a local restaurant or a retailer, making the switch is probably a great idea! Businesses that have a physical location can really put the new Contact button to use. Users trying to get in contact with your business can just click that button to have your location, phone number and website at their fingertips. Instagram’s new algorithm rolled out around the same time as they introduced Instagram Business. While it had a lot of users frustrated that their feeds were no longer in chronological order, switching your account over to a business profile might actually be able to help the performance of your content, especially if it is used alongside the new analytics tools. Feel out your business and your audience to see if you think Instagram Business is right for you. Good news can be found in the top right settings gear in your Instagram app. If you’re not feeling the change, click the little gear and tap Switch Back to Personal Account to undo the switch. If big decisions aren’t your thing, let us help you and your business on Instagram!

To Switch or Not to Switch: Instagram Business Profiles

At the end of May this year, Instagram announced its highly anticipated business tools including analytics and the ability to turn Instagram posts into ads right within the app. But with these perks came one drawback that left users wondering if they were willing the make the switch after all. To have access to these new Instagram Business features, users had to roll over to a business profile. This change lets Instagram users call businesses, […]
December 1, 2016

#WebWeds: Lessons from Black Friday and Cyber Monday 2016

Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Black Friday has been the biggest shopping day of the year for over a decade. Since then, we’ve also had the emergence of Small Business […]
November 28, 2016

The Complete Guide to Driving Traffic to Your Website Using Instagram

As we all know, Instagram takes the throne for visual content. And visual content is ultimately the most efficient way to entice potential customers and therefore, having interesting, high-quality photos on all social media platforms, especially Instagram, is non-negotiable.   Create a Personality Our team members Travis and Camille are out on-site for a client photoshoot today! A post shared by The Modern Connection (@tmcsocialmedia) on Oct 19, 2016 at 7:23am PDT Think of using […]
November 21, 2016

Find Your Happy Place on Facebook

If you’re an avid Facebook user – and let’s face it, most of us are – it’s been a rough couple of months. With the U.S. Presidential election, over-sharing of fake news stories, and overall easy access to every negative thing happening in the world, it sure has felt like maintaining your sanity means dumping Facebook. If you need a digital detox, I get it. It’s healthy to check out. But, I think in the fury […]