Blog

February 21, 2018
#WebWeds: 5 Strategies for Increasing Your Reach On Twitter

#WebWeds: 5 Strategies for Increasing Your Reach On Twitter

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Social media algorithms are constantly changing, and in order to keep your brand’s reach on social media higher than the others, you need to […]
February 19, 2018

Googling Your Business: How to Audit Your Google Search Results

  Have you ever sat down and googled your business? I should hope so, but if not, now is the time! Go ahead, I’ll wait… So what did you find? Were you surprised by what you found, or was there a lack of information about your business online? Either way, this is your customer and future customers first digital impression of your business. Why is this so important? Well, according to statistics from Mashable, Google […]
February 14, 2018
#WebWeds: How to Get the Search Engines to Love Your Website

#WebWeds: How to Get the Search Engines to Love Your Website

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge with Box in the Morning. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Google just came out with a new mobile-first index, which means that they will create and rank every search listing based on the mobile […]
February 12, 2018

How Facebook Targeting Falls Short (& the Shamefully Simple Solution)

  Facebook’s built-in targeting options and layers are fantastic and oftentimes very fruitful; but not necessarily sufficient for all brands for running successful Facebook ads and finding the balance between ideal quality and quantity leads. In the scheme of online audience targeting capabilities, Facebook is unquestionably inimitable. The absolute volume of users (1.4 billion active daily users as of December) justifies its value alone – yet combined with all of its proprietary, user-provided data and […]
February 9, 2018
Employee Spotlight: Jenn Steere, Director of Operations

Employee Spotlight: Jenn Steere, Director of Operations

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. February’s employee spotlight focuses on Jenn Steere, Director of Operations. Read on to learn more about her role […]