At The Modern Connection, we take a custom approach to digital marketing services.
Why? Because every business is unique.You have your own set of target demographics, ideal customers and ways of communicating. And whether or not you realize it, all those factors differ greatly from those of your competitors. For these reasons, and many more, it’s essential that your social media and digital marketing presence is tailored to you.
And while taking a road trip without a map can be spontaneous and fun, we’d never recommend doing so with your business. Which is why developing a social media and digital marketing strategy is always the first step when working with us.
We start by researching your industry and taking an in-depth look at your competitors, dissecting their online presences. Are there things they’re doing that we like or don’t like? How are they missing opportunities to reach customers that you can capitalize on? These are questions that need to be addressed as you begin your digital marketing journey.
Next we pinpoint your customer. What do they look like? How do they spend their time online: shopping? reading the latest news? managing their finances? catching up with family? Where do they spend their time online? How do they communicate? — all to determine how you can successfully reach them on their terms and position your business in front of them before they know they need or want your products or services.
Then, and only then, we’ll create a plan to make your brand the one that stands out online: what social sites you should be using; what messaging points and tone should be integrated into your content; how does your website play into all of this. Consider it your social media and digital marketing blueprint.
From there you’ll be able to move forward on your terms and based on what works best for you and your business. Custom options is the keyword here, and we’re happy to recommend a solution that works best for your company’s budget and needs.
We take two approaches with all of our clients.
Sales-basedNearly everything we do is with your customer in mind. Our strategy is designed to help your business reach new customers and build brand awareness. Whether your business is consumer-facing or B2B-facing, we work with you to develop a digital marketing strategy to reach your target audience. We want to help you generate more sales, bring on new customers, and see the ROI that your online presence can bring you. We can help you get there.
Retention-basedAlthough we work to empower your business and show it off to your external audience, it's essential for you to remember your internal audience: your existing residents, patients, clients, and even employees. We want to help all of your existing customers and team members feel valued and loyal to your business. As a retention-focused social media firm, we're changing the face of brand loyalty through digital techniques that engage both customers and employees.
The Modern Connection
With a full-service social media and digital marketing services package, The Modern Connection will actively monitor your brand, engage your followers and create content on your behalf 100% of the time. You’ll still be involved, of course, but will save countless hours that would otherwise be spent managing your brand.
The Modern Direction
With this option, The Modern Connection will give you all the direction and support you need to succeed online. We’ll develop a strategy, set up your accounts, create a personalized social media marketing training program and stay by your side until you feel comfortable enough to dominate the social media landscape on your own.
The Modern Connection Academy
If you’re a self-starter who prefers to learn things at your own pace, this is the digital marketing path for you. Our Academy is a self-guided course chock-full of lessons, video tutorials, checklists, guides and more. And because this industry is constantly evolving, you can depend on The Modern Connection Academy to make sure you stay in the know!
SOME OF OUR SERVICES INCLUDE
✓ Social Media Account Management
✓ Digital Media Outreach
✓ Custom Videos
✓ Custom Photography
✓ Facebook Applications
✓ Social Media Audits
✓ Campaign Planning
✓ Promotional / Contest Planning
✓ Audience Growth
✓ Targeted Social Advertising
✓ Social Media Optimization
✓ Workshops and Training
✓ Webinars / Podcasting
✓ Digital Advertising Campaigns
✓ Custom Projects