At The Modern Connection, we take a custom approach to digital marketing services.

Why? Because every business is unique.

You have your own set of target demographics, ideal customers and ways of communicating. And whether or not you realize it, all those factors differ greatly from those of your competitors. For these reasons, and many more, it’s essential that your social media and digital marketing presence is tailored to you.

And while taking a road trip without a map can be spontaneous and fun, we’d never recommend doing so with your business. Which is why developing a social media and digital marketing strategy is always the first step when working with us.

We start by researching your industry and taking an in-depth look at your competitors, dissecting their online presences. Are there things they’re doing that we like or don’t like? How are they missing opportunities to reach customers that you can capitalize on? These are questions that need to be addressed as you begin your digital marketing journey.

Next we pinpoint your customer. What do they look like? How do they spend their time online: shopping? reading the latest news? managing their finances? catching up with family? Where do they spend their time online? How do they communicate? — all to determine how you can successfully reach them on their terms and position your business in front of them before they know they need or want your products or services.

Then, and only then, we’ll create a plan to make your brand the one that stands out online: what social sites you should be using; what messaging points and tone should be integrated into your content; how does your website play into all of this. Consider it your social media and digital marketing blueprint.

From there you’ll be able to move forward on your terms and based on what works best for you and your business. Custom options is the keyword here, and we’re happy to recommend a solution that works best for your company’s budget and needs.


Learn more about how we can help you by filling out our consultation form:

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