4 Free Analytics Tools That You Should Be Using
4 Free Analytics Tools That You Should Be Using

4 Free Analytics Tools That You Should Be Using

The internet is a great place filled with lots of useful freebies! But sometimes it can be hard to streamline the tools needed to monitor your brand’s social media analytics. There are multiple sites to help with each platform’s performance and it can be a bit overwhelming to decipher which options are right for your business. Luckily, we have you covered and are here to help rein in some of the best options out there.

Pinterest Analytics

Using a Pinterest business account is essential to get everything your brand needs out of the platform. These analytics give you a snapshot look at how your pins are performing. This kind of insight is extremely useful when it comes to pinning strategically for your business. Unlike a personal Pinterest account, each original pin and repin should be done with purpose to grow your following and support your brand.

You can even opt in to receive emails about your top performing pins if you want to avoid going onto your account and checking out the analytics everyday. Pinterest’s analytics sorts your pins’ ratings by repins, impressions, and clicks. And the use of their analytics is completely free!

Facebook Insights

Another completely free way to keep an eye on your brand’s performance is through Facebook Insights. When you click on your page’s Insights tab, the first thing you’ll see is a summary of your company’s data. Think of this as wrapping up all of your Facebook analytics and putting a big bow on top. It gives you a chance to look at impressions, likes, page views and reach, as well as demographics. It allows you to see what posts perform the best and who they are reaching. This is the perfect opportunity to tailor your posts to your audience.

Twitter Analytics

Twitter Analytics, like Facebook gives you a free, quick and to-the-point look at your business’ performance. It highlights the most important things you should be looking for when tweaking Twitter for your audience. Broken down by monthly impressions, Twitter provides information on your followers, any mentions and how many visits your feed received.

Google Alerts

This is one of the easiest ways to get alerted about any topics that relate to your brand or industry. Opt in for daily, weekly or monthly emails that let you know when anyone has mentioned any keywords you chose to be notified about.

These 4 tools are just the tester spoons at Ben & Jerry’s though. Get the whole 2 scoops in a cone by utilizing all of the analytical tools available. Not only will it help in content creation, but it provides priceless information on your potential customers. But if just these 4 tools are already causing you stress, don’t worry. We know the ins and outs of each platform and the analytical tools needed to make the most of your social media presence. We’ve got you!

Camille S. Vlahos
Camille S. Vlahos
Camille is a Social Media Manager at The Modern Connection, where her passion lies in generating relatable content and creating branded graphics for clients. She graduated College of Charleston with a degree in Communication. She has a background in public relations and online marketing. When she’s not behind a screen, she loves flipping through the latest collection of fashion magazines, testing out new recipes and spending quality time with her husband, Alexi and her pup, Nelli.