#WebWeds: Instagram’s New IGTV & What It Means For Your Business
Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:
IGTV is Instagram’s latest venture into video, and it’s a way to share up to 1-hour full-screen (vertical) video content with your audience. With pretty much everyone in the digital marketing space predicting heavy video content in the future, this is just another way that Instagram is making sure they can stay in the game.
IGTV is accessible both in the Instagram app and by downloading the standalone IGTV app.
Jenn Steere is the Director of Content Marketing at The Modern Connection, where she enjoys helping businesses succeed in the digital world. She is a graduate of Mary Baldwin College in Staunton, VA (Go Fighting Squirrels!) and has a background in Online Marketing and Management. She loves curling up with a good book in a beach chair and spending quality time with her husband, Colby, and their tuxedo cat, Chloe.