In this day and age, we’re no strangers to Influencer Marketing. According to a study by Influencer Marketing Hub, 92% of surveyors believe influencer marketing is an effective form of marketing. You may have heard of this business tactic, but what is all the hype about?
More and more influencers pop up on the scene every day, and companies are trusting them to represent their brand. Followers listen to these influencers, value their opinion, and look forward to seeing what they’ll post about next. If their favorite blogger is wearing a dress from a local boutique, they are more likely to be “influenced” to make that purchase.
This is also helping with brand awareness and product launches. Plus, it’s instant! Social media is where users are finding out information first and with a little help from these influencers, getting the word out is becoming a lot easier.
So where do you begin? We’ve gathered a few tips below for getting started on your first influencer campaign.
Before diving in, evaluate what your business needs and how you can use your budget to its full potential. Some influencers will do a product for post trade, while others request payment for their work.
While it seems rather easy to reach out to an influencer via direct message and do a trade, it’s a bit more complicated on the legal side. Before your first campaign (or next one if you’ve already started), it’s crucial to read over the FTC Guidelines that you and your influencer need to be aware of, especially if there is payment involved. For more information, head to the Federal Trade Commission’s website or contact us for help!
It’s important to find an influencer that truly embodies your brand and has a large following of your target market. Ask yourself these questions: Do they relate to your audience? Were their past partnerships successful? Are their followers engaged? These days, it’s not all about the follower count. Microinfluencers are taking the world by storm because their followers are so loyal. We’ve also discussed on our blog how some people, unfortunately, buy followers. Take a deeper look into who is commenting, liking, and following to ensure their audience is authentic.
Once your campaign has gone live, ask the influencer to provide some statistics whether it’s from their website and/or social media. This will help you evaluate if the partnership was successful. If executed properly, you were able to expand your reach to potential new customers!
Here at The Modern Connection, we want to take your Influencer Marketing plan to the next level. Contact us today for a free consultation or give us a call at 1-800-759-7996!