When you think about social media marketing, for most, all the social platforms start coming to mind: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, etc. This can be overwhelming for the business owner looking to add social media to their marketing efforts. For many, it’s a frustration because they assume they need to be on all platforms, but that’s simply just not true. It’s not a one size fits all. You just simply need to be on the platforms where the majority of your customers are.
When we first sit down with new clients, most always at least have a Facebook business page created. However, we’ve met with businesses that have the full plethora of social media platforms claimed and they have been trying to remain active on all of them. This is a hefty feat for someone who is also running a full-time business to boot. This effort often times goes unnoticed because in social media the popular saying “If you build it, they will come” is just simply not true. But how do you know where you need to be and what will work for your business?
Here at The Modern Connection, we start each client with a fully baked marketing strategy to showcase their goals, customer personas, and show them where they can find their customers online. We like to focus on a few channels to start and really build up a brand on those channels first before moving onto secondary recommendations. We also recommend organic and paid content as a way to reach your targeted audience. If you build it and then don’t put any paid effort behind it, they won’t magically discover your page. However, if you have a well-rounded content plan that includes both organic and paid content, you will see your audience visiting your page, liking your content, and finally following your business online.
Remember not to overextend your brand online, but make sure you are on the right platforms to reach your exact target audience. One caveat is that we do recommend claiming your brand on all social platforms just to claim your brand name. We don’t recommend being active on these platforms, but just claim your business name, brand the page with your logo, colors, etc., and then post on that platform where users can find you on your active platforms.
For example, if you aren’t active on Twitter but you are active on Facebook and Instagram, claim your business on Twitter and setup your page, then post a message telling users to follow you on Facebook and Instagram and give them your social media handles.
This ensures that your brand is present on each platform and is pointing users to your active platforms where they can engage with your brand online. Just because your business has a page on a social media platform, it doesn’t mean it has to be an active one, just remember to point users to your active platforms and check back in to review any messages that you may have from potential customers.
Social media efforts don’t have to be a daunting task! Once your know where your efforts should be, all effort should then be focused on building out the best customer experience for your brand on each active platform. If this still sounds daunting, don’t worry, we got you! We offer free consultations to get you on the right track to social media marketing success. Contact us today via our online consultation form or give us a call at (800) 759-7996.