Your digital marketing strategy should be built out with detailed plans for your website, social media platforms and digital advertising, but we’re here to make the case for a conversion tool that often gets forgotten. We’re talking lead magnets. They take shape in many different forms, documents and templates but their conversion rates are invaluable.
By definition, a lead magnet is a tool used in marketing that provides a helpful resource such as a template, e-book, cheat sheet or other downloadable document in exchange for a potential customer’s contact information.
Lead magnets don’t have to be pages and pages long for your potential client to find them useful. A condensed document that helps to covers a specific topic for your specific target audience can prove to be the best kind of lead magnet you can create. The key is that your potential customer finds the resource useful, not overwhelming, in hopes that they will convert to becoming an actual customer.
We’ve put together a list of our favorite types of lead magnets to use, many of which can be created with materials that you already have.
These one or two page documents cover a specific topic with instructions, tips, how-to guides or step-by-step examples for the prospect to follow.
Here’s a great example:
Look familiar? That’s the lead magnet on The Modern Connection’s landing page currently! It’s a simple call-to-action that just asks for the prospect’s name and email address. In return, they will get a useful branding cheat sheet! It’s a win-win.
If a potential client is looking into your business and trying to figure out how you can help them, providing them with a resource is a great way to build trust. These resources can be as simple as a glossary of terms used in your industry, or a template to help get them started with your service or product.
The checklist is a consumer favorite. Who doesn’t like being able to check off their accomplishments? This is a simple one to create as well. Formulate a series of bullet points into an actionable checklist for the prospect to run through and complete.
Free trials are excellent lead magnets for brands with apps, software or online programs. By giving prospects a (free) glimpse into working with your product, they are likely to continue with you if the product seems like a good fit for them. This way, you’re that much closer to a conversion.
If you can’t offer up a free trial with your products or services, offering a promotion somewhere else is an option. Many medium to large retail websites have some type of promotional code on their website in exchange for your contact information. Want free shipping? We’ll send a promo code to your email! Want 20% off your first order? We’ll send your discount code to your email! It’s a great way to entice and convert consumers with their first purchase without sacrificing too much on your end. You just have to find the offer that is right for you.
There are so many more types of lead magnets, all of which can be fine-tuned and tailored to your brand. Have an idea for a lead magnet for your business but you’re just not quite sure how to make it happen? That’s where we come in. Fill out our free consultation form to get started!