One thing to keep in mind is, if you don’t like something you see on social media, chances are that your followers won’t either. You’ve worked hard to build your brand and your presence online, so posting bad content isn’t worth running the risk of losing your connections or trust with your online audience. To avoid losing any followers, let’s take a look at some content you should stop posting on social media.
These two areas can be offensive to people who do not share the same beliefs. Even if you are a religious or political organization, posting issues that can be controversial runs a big risk of turning people away. You’re very unlikely to connect with all of your audience with either subject, so take caution. These days, some consumers may be searching to shop with brands or avoid brands that take a certain stance on issues, but when posting, check your content for neutrality.
Sharing content that doesn’t belong to you is something that we, at The Modern Connection, recommend mixing into your social marketing strategy, but you must credit the source. So many brands copy content directly without crediting the source and this is a big rule breaker. Even when posting an inspirational quote, you need to name the source. If you use an image that you are not legally entitled to use, you could end up in some serious legal fire.
The best way to share content that doesn’t belong to you is to use it as an opportunity to connect with and support the source. When posting someone else’s content or assets to your platforms be sure to tag the social media handle of the brand or person. If you are searching for stock images that do not require credit, a couple of popular websites to bookmark are Pexel and Unsplash which are free and non-copyright.
One of the biggest turn offs when it comes to content is poor grammar and spelling. This can be irritating to see, especially if it is often. Be sure you are planning out your content ahead, be sure to proofread, or request that a member from your team look it over before posting. Making mistakes in your content can look as though you don’t care.
If a customer is unhappy with your service or product, it is best to take the conversation offline. It can be common for followers to complain or have negative feedback on one of your social platforms, whether it is a review or a comment on the content you have posted. In this situation, it is always best to resist firing back. Other followers may be observing to see how the situation is handled, so it is best to treat them with respect. If you are polite, you may even win them back and not only regain their trust, but outside viewers will see that you handled the situation professionally.
No one likes to see you airing your dirty laundry in public. Speaking negatively about another brand or person on social media is a big no-no. Remember, there is a time and place for voicing your opinion about competitors, but it is not on social media.
When you are posting to social media regularly there can be mistakes of thinking certain content is better than not posting all at. This is not the case. Posting offensive or clumsy content can cost you valuable followers and can seriously damage your brand. If you are worried you may be posting content to social media that is too risky, have your content custom-written by a content writing agency. Stick to valuable and professional content by giving us a call for a free consultation today at (800) 759-7996 or fill out our free consultation form here to get started!