Why Your Website Needs an Occasional SEO Audit




Here at The Modern Connection, we talk a lot about how necessary refreshes are for your digital presence. Social media platforms are constantly changing and introducing new updates, so it’s important to keep your presence up to date. But it doesn’t stop there. Your website deserves that same attention and we don’t just mean on the front end with new graphics and fresh photography. We’re talking an SEO audit. An SEO audit can help to pinpoint any issues your website might be experiencing. Resolving these issues with an occasional SEO audit will help avoid bigger problems down the road. 

Let’s first break down what SEO is and what it does for your website. SEO stands for Search Engine Optimization and by definition, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine (like Google). Maintaining your website’s SEO is crucial for maintaining your website’s traffic. 

Keep these three key indicators in mind when performing an occasional SEO audit on your website:

Website Speed

When Google bots crawl your website to see how it should rank in search results, your website’s speed is one of the first things it takes into consideration. Website speed determines a user’s experience and if your site isn’t loading quickly, your SEO ranking can go down. Downsizing large images, making sure that there isn’t any unnecessary code on the website and checking your server’s response time can all help improve your website’s speed. Want to see how your website’s speed is performing? Here’s a great free speed test tool. 

Website Structure

Your website should be easy for any visitor to navigate. Using subfolders allows you to create different categories of content and helps with overall website structure. Each webpage’s URL should also be short and concise and redirects should be minimal. Making sure all of this is done will help your ranking when bots crawl your website. 

Website Content

Any content that is written for your website should always be keyword-driven (without trying to cram in too many keywords to where the copy sounds forced and unnatural). Be sure to use headers properly and include internal linking where it makes sense. And don’t forget to always fill out Meta Titles and Meta Descriptions. Read more about those here


These three indicators are just the beginning of SEO updates that should be on your radar when managing your business’ website. We understand that running your own company is time consuming enough, and that’s where we come in. Let us show you how we take a custom approach to digital marketing services at The Modern Connection. Fill out our free consultation form to get started. 


Camille S. Vlahos
Camille S. Vlahos
Camille is a Social Media Manager at The Modern Connection, where her passion lies in generating relatable content and creating branded graphics for clients. She graduated College of Charleston with a degree in Communication. She has a background in public relations and online marketing. When she’s not behind a screen, she loves flipping through the latest collection of fashion magazines, testing out new recipes and spending quality time with her husband, Alexi and her pup, Nelli.