Social media marketing is definitely an avenue that all businesses should consider when reviewing or creating a marketing strategy for their brand. Even if you have past social media profiles for your business, they need to be reviewed and refreshed with the times.
Here are a few indicators for what social media platforms will be right for your business.
As of April of this year, Facebook has reached 2.38 billion users worldwide.
Some defining characteristics of Facebook:
Facebook is now seen as a pay to play network where organic posts for businesses are not seen as often as ads. However, Facebook advertising is very strategic and when done properly can hit your exact target audience.
As of April of this year, Instagram is seeing 1 billion active monthly users worldwide.
Some defining characteristics of Instagram:
The advantage that Instagram offers a business are the ability to add hashtags to your posts for an expanded organic reach, the use of Instagram stories; which put your business at the top of the newsfeed for instant top of mind recognition. Instagram also has the ability to save these stories to story highlights so that followers or even customers that are just discovering your profile can go back and watch. Instagram is also tied to Facebook advertising and has come a long way by allowing users to shop products directly within the platform.
As of the first quarter of 2019, Twitter averaged 330 million monthly active users, which is actually a decline from their all time high of 336 million.
Some of the defining characteristics of Twitter:
Twitter offers similar advantages to that of Facebook and Instagram with options for advertising. Twitter was the first platform to utilize hashtags and that’s still a popular feature within the platform to gain reach organically. Users have the option to trending hashtags to see what people are talking about in the moment. This is a HUGE opportunity for brands to hop on the trending bandwagon by commenting on trending topics that pertain to your business or create your own tweet utilizing trending hashtags. While this can be an effective strategy, we typically recommend Twitter for specific industries and brands that need to expand their reach beyond their specific location.
As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.
Some defining characteristics of Pinterest:
Pinterest also has an ads feature for brands to take advantage of, along with ways to segment out various aspects of your brand’s personality, interests, or products via boards. The real advantage comes in making sure your boards, bios, and pins are all optimized using key terms your target audience is searching for.
YouTube has 1.9 billion users worldwide. 79 percent of Internet users have their own YouTube account. You can navigate YouTube in a total of 80 different languages which covers 95% of the Internet population.
Some defining characteristics of Youtube:
Youtube offers advertising for businesses, but these can be pricey depending on the types of videos your business wants to advertise on. Producing original videos is a win/win for a business because it allows the business to produce original video content and optimize the video with a relevant and searchable bio. Keep in mind industry key terms that users may browse to allow your videos to populate within the platform.
LinkedIn is the world’s largest professional network with nearly 660+ million users in more than 200 countries and territories worldwide.
Some defining characteristics of LinkedIn:
LinkedIn also offers the option for businesses to advertise. These advertisements can be filtered through industry or to reach individuals with specific job titles. For businesses, the key to success on LinkedIn is being present – which means staying on a consistent weekly posting schedule, utilizing industry-related hashtags, and posting original content that takes users back to your website.
If choosing multiple platforms for your business, it’s important to become a master of one before moving onto another. Make sure you understand how to drive your audience and ways to optimize your page. It can be time consuming, so making sure you know how it works first before adding another into the mix is key. If this all sounds like too big a task to bear, that’s certainly why we are here. Just think of us as an extension of your marketing team.
Curious what we’d recommend for your business. Start here with a free consultation.