Do you have your own website or maintain a website for your company? Anyone who has a website can and should dive into using Google Search Console in order to observe the performance of the site. You do not have to sign up to be included into a Google search, but signing-up will show you how you can improve your website and understand how Google sees your site. According to Google, “whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy.”
First things first, you may be asking yourself, what is Google Search Console? Google offers several tools for viewing and analyzing your data. Google Search Console, formerly known as Google Webmaster, is a free platform that optimizes the organic presence of a website, monitors, and maintains how Google views the site for results. Certain items that are viewed and monitored may include mobile site performance, search results, referring domains, and highest traffic pages. For example, you may have a blog post that has recently increased in traffic and you’d like to know which pages are bringing users to your site. This is where the Google Search Console can come in handy and the more you use it the less confusing it will become.
As a website owner, specialist, marketer, administrator, or developer you should become familiar with optimizing your website. It’s important for search engines and it’s also important to know what features may affect your level of search and your rank. According to Google, Search Console offers reports and tools for many actions including the following:
To be sure that Google has the freshest view of your site and you are up to date with the operation of your website, Google Search Console is something you should get familiar with. If you would like to start using this platform, click here to create an account. Do you need additional help using Google Search Console? Whether you are a beginner or an expert with questions, give us a call at 800.759.7996 or fill out our free consultation form today. We can help your business grow through your online presence.