What Is Google Search Console and Why Do You Need It?
What Is Google Search Console and Why Do You Need It?

Do you have your own website or maintain a website for your company? Anyone who has a website can and should dive into using Google Search Console in order to observe the performance of the site. You do not have to sign up to be included into a Google search, but signing-up will show you how you can improve your website and understand how Google sees your site. According to Google, “whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy.”

What Is Google Search Console?

First things first, you may be asking yourself, what is Google Search Console? Google offers several tools for viewing and analyzing your data. Google Search Console, formerly known as Google Webmaster, is a free platform that optimizes the organic presence of a website, monitors, and maintains how Google views the site for results. Certain items that are viewed and monitored may include mobile site performance, search results, referring domains, and highest traffic pages. For example, you may have a blog post that has recently increased in traffic and you’d like to know which pages are bringing users to your site. This is where the Google Search Console can come in handy and the more you use it the less confusing it will become.

Why Do You Need It?

As a website owner, specialist, marketer, administrator, or developer you should become familiar with optimizing your website. It’s important for search engines and it’s also important to know what features may affect your level of search and your rank. According to Google, Search Console offers reports and tools for many actions including the following:

  • It will show you which sites link to your website and send traffic.
  • When Google comes across spam, indexing, or any other issues on your site, you will receive an alert. 
  • It lets you submit sitemaps and URLs for crawling.
  • It will troubleshoot for mobile usability, search features, and AMP (Accelerated Mobile Pages that load almost instantly on a mobile device). 
  • Google Search will fix indexing problems and request new content when needed.
  • It will confirm that Google can find your website.
  • Google Search will view traffic data for your website including how often viewers click through to search, which queries show your site, and how often your site appears in Google Search. 

To be sure that Google has the freshest view of your site and you are up to date with the operation of your website, Google Search Console is something you should get familiar with. If you would like to start using this platform, click here to create an account. Do you need additional help using Google Search Console? Whether you are a beginner or an expert with questions, give us a call at 800.759.7996 or fill out our free consultation form today. We can help your business grow through your online presence. 

Kylie Parr
Kylie Parr
Kylie Parr is a Social Media Manager at The Modern Connection with a degree in Graphic Design. She has a strong background in Magazine Ad Layout, Advertising Sales, Event Planning and Marketing. The rising trend in digital media has lead her into the social media world. Kylie loves to create and design content for clients to produce profitable, engaging results. In her spare time, you can find her designing home decor and chalkboards for the next Farmers Market, or spending time with her dog and friends on the island of Folly Beach.