If your business has yet to experiment with video content in your social media marketing strategy, it’s time give it a shot. While video production may seem like a daunting task at first, the ROI is worth it in the end, with a reported 80% of marketers left feeling satisfied with their video ads on social media. Video content is the foundation of a multitude of social media apps, with the best example being TikTok, a social media platform that boasts some of highest numbers for downloads and overall exponential growth. Quality video content is worth the time and effort, and fortunately for business owners, there’s a lot you can do with just one video.
Once you’ve taken the time to film and create a video, there are endless ways to enhance and improve your original content. Adding graphics to your video is a perfect way to input more visual interest to your content, organize your presentation, and to highlight certain sections. Use graphics to add emphasis to facts and statistics, or to help spotlight key points and takeaways. You can also add in full frame graphics to help separate your video into chapters or sections. Take your content to the next level by adding motion graphics that animate charts and graphs. Once you have a clip to work with, the use of graphics can completely transform your content.
Having one long video allows you to cut your content down into easily consumable snippets. Studies have shown that short content playing for 15 seconds or less is the most effective on platforms like TikTok, while longer clips ranging from one to two minutes works well for Facebook. On Instagram, the maximum length for a video is one minute. This means that in order to successfully market over all your social media channels, you’ll have the opportunity to break up your video into succinct clips depending on the social platform.
The beauty of having different optimum lengths for different social media platforms is the ability to crosspost your content on all different channels. That way you can host your video in its entirety on platforms like IGTV or YouTube, and use smaller clips on Instagram stories to help highlight points. All of these posts are sure to have a positive effect on your audience, since studies have shown that a reported 54% of social media users actively want to see more video content from a brand or business they support.
All your hard work and effort in creating quality video content doesn’t have to just be reserved for the digital world. Use your video in real life presentations too! Depending on the content, you could use it to introduce your business, or to help drive home information at the end of your presentation.
Video content also has the potential to do wonders for your email campaigns. According to Animoto, even having the word “video” in an email subject line helps increase open rates by 19%. Instead of having your recipient skim through an email, a video helps to keep the reader engaged and ensure they’re not missing any important information.
It’s no secret that the digital world is constantly evolving, and with the trends that we’re seeing right now, video content marketing is only going to increase. Create a quality video for your business and access the 85% of monthly internet users who watch online video content. Once you have a viable clip to work with, the ways you can use and re-use that content is countless.