Social Media Strategy to Reach Your Audience as Your Business Reopens
Social Media Strategy to Reach Your Audience as Your Business Reopens

As state and nationwide shelter-in-place orders are being eased, we are seeing more and more businesses opening their doors. With reopening a business in today’s landscape, it’s important to remember a lot has changed since the COVID-19 pandemic began. Hours of operation might be different, sanitation and safety measures are being taken and social distancing precautions are being implemented. It’s important to let your customers know when you are open for business, how you will be doing business and the steps you are taking to safely reopen to the public. 

Share Safety Measures 

No matter the size or type of establishment, businesses everywhere are implementing new guidelines and precautions to ensure the health and safety of their customers. Use your social media platforms to inform customers of the steps you are taking to safely reopen your business.

Share the extra sanitation procedures and the social distancing practices that you are requiring as your doors reopen. Keep your customers informed by letting them know that their safety and the safety of your employees are your number one priority. 

Update Business Hours

Customers are aware that many businesses have amended business hours. Make it easy for your customers to find your business hours, whether they have changed or stayed the same.

Create a new post with your hours listed that your audience can refer back to easily. Make sure that your current hours are updated on Facebook, Google My Business and your website. Google My Business has added in new features to assist businesses with COVID-19-related hours and information. Read more about those updates here

List Service Updates

Is your business offering services to accommodate this new normal for your customers? These new services could include curbside pickup, takeout and to go orders, delivery or contactless pickup.

Communities want to help support local businesses. Let your customers know all of the ways they can still shop or dine with you. Be sure to mention these services regularly throughout content to remind customers of their options when they do business with you. 

Businesses everywhere are making adjustments to safely reopen. It’s important to keep your customers informed with your latest business hours, service offerings and safety measures so that they know what to expect and how they can support your business. If we can help you find the right social media strategy during these unprecedented times, get in touch with us today

Camille S. Vlahos
Camille S. Vlahos
Camille is a Social Media Manager at The Modern Connection, where her passion lies in generating relatable content and creating branded graphics for clients. She graduated College of Charleston with a degree in Communication. She has a background in public relations and online marketing. When she’s not behind a screen, she loves flipping through the latest collection of fashion magazines, testing out new recipes and spending quality time with her husband, Alexi and her pup, Nelli.