The Modern Marketing Blog

[rev_slider blog]
October 14, 2019
The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Social media changes by the day. What was trending last year is a thing of the past and here at The Modern Connection, we are always looking to the future. We are constantly keeping an eye on anything and everything social media wise that is new and can help build your business. While your audience may have been very present on Facebook at some point, it’s important to keep an eye out and know that […]
October 7, 2019
How to Incorporate User-Generated Content into Your Brand's Instagram Feed

How to Incorporate User-Generated Content into Your Brand’s Instagram Feed

User-generated content (UGC) can be a content creator’s best friend. Sharing UGC can help to build strong relationships with your followers, provide great branded imagery and enhance your brand’s Instagram presence. UGC can be used on most any platform when providing the right credit to the user, but for this blog, we’ll just be focusing on using UGC on Instagram.  AdWeek sums it up nicely with, “User-generated content is basically content related to a brand […]
September 23, 2019
Holiday Marketing The Modern Connection

Why You Should Start Planning Your Holiday Marketing Now

Fall is officially here and the holidays are right around the corner! Consumers typically spend more during this time of year and as a business owner it’s time to prep for the season that lies ahead. Have you started thinking about upcoming sales and promotions you might run for the holidays? You’ll need to plan ahead for gift guides, digital content, doorbusters, holiday services and products. We’re currently working on our Q4 planning, so here […]
September 17, 2019
5 Ways to Increase Engagement with Your Followers

5 Ways to Increase Engagement with Your Followers

We all know how important it is to be on social media. However, not many realize how equally important your engagement is. So what exactly is engagement? This includes people liking, commenting, sharing, and overall interacting with your posts. The more that people engage with your post, the more Facebook and Instagram will push it out to new people as they see this as a popular post. There are a few specific strategies that can […]
February 20, 2019
Fall 2019 Social Media Intern

Now Hiring: Fall 2019 Social Media Intern

  If you’re a college student looking for hands-on experience in the social media and digital marketing space, we would love for you to apply to our internship program! The Modern Connection is a social media and digital marketing firm, located in Downtown Charleston, working with both large brands and local businesses. Join us this semester to learn all about social media account management, website design, content creation, and more. Responsibilities: First of all, we […]
February 20, 2019
Fall 2019 Social Media Intern

Now Hiring: Summer 2019 Social Media Intern

  If you’re a college student looking for hands-on experience in the social media and digital marketing space, we would love for you to apply to our internship program! The Modern Connection is a social media and digital marketing firm, located in Downtown Charleston, working with both large brands and local businesses. Join us this semester to learn all about social media account management, website design, content creation, and more. Responsibilities: First of all, we […]
February 6, 2019
#WebWeds: What's New With Email Marketing in 2019?

#WebWeds: What’s New With Email Marketing in 2019?

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Check out the segment below:   As we’re moving into effective strategies for 2019, we’re way beyond a monthly newsletter for your business. Although a common misconception is that email marketing doesn’t work anymore, the reality is that […]
January 11, 2019
Fall 2019 Social Media Intern

Spring 2019 Social Media Intern

  Seeking: Social Media Interns Number of Positions: Up to four (4) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Spring internship! Responsibilities: Build your work experience and portfolio in the exciting world of social media! We’re looking […]
January 9, 2019

#WebWeds: Social Media Trends in 2019

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   At the beginning of every year, we like to talk about what to expect from our industry that year. Social media and digital marketing are always changing, so it’s […]