The Modern Marketing Blog

July 13, 2020
Facebook Ads 101: What You Need to Know to Get Started

Facebook Ads 101: What You Need to Know to Get Started

Have you tapped into Facebook ads for your business? Creating Facebook ads and targeting your audience is where this platform really excels the most. Facebook gives you the power to choose your objective, target your audience, where you would like to be displayed, your budget, your format, and the ability to see your results. Facebook ads are connected to Instagram ads, so you can run one campaign and be connected to your consumers on both […]
July 7, 2020
How to Promote a Virtual Event

How to Promote a Virtual Event

It’s no secret that COVID-19 has shifted so many aspects of our lives, including how we plan and enjoy events. Brands and businesses that rely on event attendance have scrambled to come up with ways to remain engaged within their communities. While it may seem impossible to reimagine your in-person event as a virtual one, there are many benefits to leaning into the digital world. Virtual events allow your brand new opportunities to reach a […]
July 1, 2020
Why Your Business Needs a Blog

Why Your Business Needs a Blog

Blogging is one of the most powerful digital marketing tools that any business with a website can put to work. A blog is organic content written for the purpose of providing value to your audience and driving traffic back to your website from social media or third party sites. Not only does it help frame you as an industry expert, it also improves your website’s SEO, it is an effective way to establish your brand’s […]
June 24, 2020
6 Ways to Increase Your Brand's Engagement on Social Media

6 Ways to Increase Your Brand’s Engagement on Social Media

Social Media can be the best way to advertise your business. Initially, it can essentially be a free avenue to introduce your brand online, however, it can be tricky. There’s a popular saying that goes “If you build it, they will come” but this doesn’t apply to social media. You can build it but the chances of people finding it on their own can be slim. Here’s a few things you can do to first […]
June 15, 2020
What You Need to Know About the Newest Shops Feature for Facebook & Instagram

What You Need to Know About the Newest Shops Feature for Facebook & Instagram

During the pandemic, eCommerce brands have been taken to another level and have arguably gained the most value from social media. “Recent data from the Sprout Social Index should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.” This means any seller can bring their business online, no matter the budget. […]
March 3, 2020
Summer 2020 Social Media Intern The Modern Connection

Summer 2020 Social Media Intern

Seeking: Social Media Interns Number of Positions: Up to two (2) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Summer internship! Responsibilities: Build your work experience and portfolio in the exciting world of social media! We’re looking for […]
October 18, 2019
Now Hiring: Jr. Social Media Manager

Now Hiring: Jr. Social Media Manager

We’re Hiring! The Jr. Social Media Manager is responsible for both assisting the Social Media Managers and overseeing online marketing activities for clients assigned. These duties include content creation and scheduling as well as monitoring accounts and responding to conversations. Specific position expectations include: Create weekly social content calendars that maintain the appropriate client voice and strategy messaging points. Content calendars are to be completed the Friday prior and should run from Monday through Sunday. Schedule content […]
February 20, 2019
Summer 2020 Social Media Intern The Modern Connection

Now Hiring: Fall 2019 Social Media Intern

  If you’re a college student looking for hands-on experience in the social media and digital marketing space, we would love for you to apply to our internship program! The Modern Connection is a social media and digital marketing firm, located in Downtown Charleston, working with both large brands and local businesses. Join us this semester to learn all about social media account management, website design, content creation, and more. Responsibilities: First of all, we […]
February 20, 2019
Summer 2020 Social Media Intern The Modern Connection

Now Hiring: Summer 2019 Social Media Intern

  If you’re a college student looking for hands-on experience in the social media and digital marketing space, we would love for you to apply to our internship program! The Modern Connection is a social media and digital marketing firm, located in Downtown Charleston, working with both large brands and local businesses. Join us this semester to learn all about social media account management, website design, content creation, and more. Responsibilities: First of all, we […]
February 6, 2019
#WebWeds: What's New With Email Marketing in 2019?

#WebWeds: What’s New With Email Marketing in 2019?

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Check out the segment below:   As we’re moving into effective strategies for 2019, we’re way beyond a monthly newsletter for your business. Although a common misconception is that email marketing doesn’t work anymore, the reality is that […]