Blog

July 16, 2018
Social Media News Recap | July 2018

Social Media News Recap | July 2018

  There’s so much change in the social media and digital marketing sphere everyday. It’s similar to the ebbs and flows of our stock market. Share prices go up, share prices go down. New features get launched, more regulations are put into place. Like the stock market, changes in the digital industry are telling of current cultural and societal shifts. As social media users become more aware of their rights to privacy, social media platforms […]
July 9, 2018

What Your Business Needs to Know About IGTV

  Instagram started as an iPhone-only platform created for sharing square photos with filters back in 2010. Eventually, the app was developed for Android as well. It started supporting short, 15-second videos. Then we were able to upload vertical and horizontal photos, in addition to squares. Videos were then extended to 60-second capabilities. Stories and Story Highlights were added to the platform. And now, there’s IGTV.   What is IGTV? You may have seen Facebook’s […]
July 2, 2018

Why You Should Be Using Pinterest

  Is your business on Pinterest? Are you “pinning” your content? With over 200 million active users and billions of unique pins, Pinterest is continuing to rapidly grow as we speak. You’ve probably tried a recipe or two from Pinterest yourself, however, it’s no longer just a place for viewers to find inspiration for an upcoming party or living room decor tips. What people may not realize is aside from the endless DIY crafts, it’s […]
June 29, 2018

TMC Summer Kickoff: Our Charleston Summer Recommendations

  At The Modern Connection, we love a good Charleston summer. Even when the heat index is 112ºF (😅), there are still endless activities around town. We asked each of our team members what their favorite summer stops, events, and activities are!   Camille: Now that I work remotely in Aiken, my favorite summer spots in Charleston are even more special when I come into town for work (or for a weekend)! After spending a […]
June 28, 2018
Digital Marketing Consultant

Now Hiring: Digital Marketing Consultant

  POSITION TITLE: Digital Marketing Consultant REPORTS TO: CEO LOCATION: Charleston, SC Office DEPARTMENT: Sales Start Date: Immediately BASIC FUNCTION: To contract and on-board new agency clients. Responsible for prospecting new accounts, identifying decisions makers, and keeping accurate data and information on all contacts. Consultants are responsible for initial contact, follow-up, sales appointment, negotiating contract, and maintaining the account relationship. He or she must develop sales plans for each prospect, assess prospect readiness, audit digital presence and identify opportunities for improvement. […]
June 27, 2018

#WebWeds: Facebook Introduces Paid Subscription Feature for Group Admins

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   Back when Facebook was released in 2004, there wasn’t a lot to the site. College kids loved it, but at the time, all they could do was edit their own interests […]
June 20, 2018
#WebWeds: Twitter Launches Twitter Media for Businesses

#WebWeds: Twitter Launches Twitter Media for Businesses

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   With the expansion to 280 characters back in November of last year, Twitter continues to innovate and improve the user experience. This time, they’ve released a new site called Twitter Media […]
June 13, 2018
#WebWeds: The Brilliance Behind IHOP's Internet Takeover

#WebWeds: The Brilliance Behind IHOP’s Internet Takeover

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   In the world of marketing, you may or may not have heard about the restaurant that everyone is talking about. iHOP is grabbing everyone’s attention with their new strategy: changing from […]
June 6, 2018
#WebWeds: New Tools to Support Facebook Group Admins

#WebWeds: New Tools to Support Facebook Group Admins

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   Despite controversy in the media and skepticism from people all over the world, Facebook continues to release updates for the site to improve customer experience and decrease any concerns users may […]
May 30, 2018
#WebWeds: 5 PPC Mistakes You Might Be Making and How to Fix Them

#WebWeds: 5 PPC Mistakes You Might Be Making and How to Fix Them

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.   To create online traction for any business, there are several features to use when it comes to digital marketing. One of these components is PPC (pay-per-click) advertising, and it is an important skill that needs to […]