The Modern Marketing Blog

April 15, 2019
Why Reporting is Important for Social Media Managers

Why Reporting is Important for Social Media Managers

  Client reporting is the best way to improve and build client-to-agency relationship. Deciding which capabilities are the most successful for a client’s brand certainly requires research, time implementing the digital strategy, and reporting the performance. Reporting is key when it comes to setting goals, hitting your target, and making adjustments where necessary. The following are reasons reporting is important for Social Media Managers, and how it impacts the enhancement of your business optimization.   […]
April 8, 2019

35 Blog Post Ideas For When You’re Stuck

  We’ve discussed in the past how important it is for your business to have a blog, as it drives traffic to your website, improves SEO, and builds credibility. However, coming up with a topic isn’t always an easy task, especially if you’ve been blogging consistently for a while now. Our list below of possible blog post ideas is a great reference for when you’re feeling stuck! Tip: Bookmark this page so you can reference […]
April 1, 2019
Instagram Introduces In-App Checkout

Instagram Introduces In-App Checkout

  A little over a week ago, Instagram took the next step towards becoming the ultimate eCommerce-friendly app by introducing in-app checkout. ‘Checkout on Instagram’ rolled out in the US for 23 well-known brands, each with a great Instagram presence. Instagram released a statement, “you can buy products through Instagram anywhere you see a post with [a shopping bag icon (like the one above)] and a Checkout on Instagram option on the checkout page.” The little […]
March 25, 2019

Why Your Business Needs Organic and Paid Social Media Content

  We talk a lot about organic social media content versus paid social media advertising, but what does that actually mean? One of the biggest misconceptions is that organic = free while paid obviously = $$$. But what business owners fail to keep in mind is that while organic social media strategies don’t necessarily cost anything upfront, they require a great deal of time invested to actually see any kind of ROI. While you can […]
March 18, 2019

Influencer Marketing 101: How to Get Your Business Started

  In this day and age, we’re no strangers to Influencer Marketing. According to a study by Influencer Marketing Hub, 92% of surveyors believe influencer marketing is an effective form of marketing. You may have heard of this business tactic, but what is all the hype about? More and more influencers pop up on the scene every day, and companies are trusting them to represent their brand. Followers listen to these influencers, value their opinion, […]
July 23, 2018
How Good Branding Can Elevate Your Business

How Good Branding Can Elevate Your Business

  These days, customers aren’t satisfied with buying a product or service from just any company. Consumers crave an experience with a business, looking for companies who represent their interests and whose views align with their own. That’s why developing your company’s brand is more important than ever. When it comes to branding, is your business doing enough to set you apart from the competition? If not, it’s time to develop your brand and take […]
June 18, 2018
Fighting the Decline in Organic Reach

Fighting the Decline in Organic Reach

  Organic reach has seen a drastic decline in recent years, most notably on Facebook. Facebook made changes to its algorithm, promoting “more meaningful social interactions with family and friends” on the News Feed. Facebook prioritizes content from friends and people, making organic reach increasingly difficult for businesses and brands to achieve. But don’t worry – there are ways to adapt to these changes and to work within pesky algorithms. Here are a few ways […]
May 14, 2018
Using Social Media As a Recruitment Tool

Using Social Media As a Recruitment Tool

  Graduation season is in full swing, which means a fresh crop of potential hires are on the job hunt. But just because there are plenty of millennials looking for work, it doesn’t mean your company can sit idly by and wait for resumes to roll in. Recruits these days- particularly millennials- can be picky, and in order to attract the best employees, it’s important to show them why your company is a great place […]
April 16, 2018

How to Optimize Blog Posts for SEO

  When a potential customer types in a keyword or query pertaining to your business’ service offerings, you want your website to be the first result on the page. One way to achieve better results on the search engine results page is to bid on keywords and queries through paid search. But landing a prominent place on the SERP requires more than that. That’s where SEO comes in. SEO, or search engine optimization, refers to […]
March 5, 2018
How to Use Instagram Story Highlights for Your Business

How to Use Instagram Story Highlights for Your Business

  With over 500 million daily active users, Instagram is an invaluable resource for brands and businesses who want to build their following and reach new audiences. The platform is constantly updating to offer new opportunities for its users to build their brand. Posting Instagram Stories builds your brand and drives engagement for your business. Following hashtags allows you to stay up to date with the latest happenings in your industry. Scheduling Instagram posts helps […]