Blog

January 16, 2019
#WebWeds: Social Media Posts Your Business Should Avoid

#WebWeds: Social Media Posts Your Business Should Avoid

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   It’s 2019 – we’ve long since established that social media is important and your business should be on at least one or two social media platforms, depending on your audience […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
January 9, 2019

#WebWeds: Social Media Trends in 2019

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   At the beginning of every year, we like to talk about what to expect from our industry that year. Social media and digital marketing are always changing, so it’s […]
January 7, 2019
The TMC Team's 2019 New Year's Resolutions

The TMC Team’s 2019 New Year’s Resolutions

  At TMC, we love making goals to reach both for ourselves and our clients each year. The new year is a great starting point, so we asked each one of our team members what their personal and professional resolutions are for 2019.   Ashley: I focus less on resolutions and more so on a word for the year. For 2019, my word for the year is growth,  and I am looking forward to really […]
December 17, 2018
Upcoming Social Media Trends for 2019

Upcoming Social Media Trends for 2019

  The countdown to 2019 is on! A new year brings new opportunities and features to improve your business’s overall social media presence. While we may have seen these social media trends in the past, they are constantly evolving and becoming essential for your accounts. As you’re preparing for the new year, keep an eye out for any upcoming trends that may appear. Here are four trends we’re watching for in the coming year:   […]
July 23, 2018
How Good Branding Can Elevate Your Business

How Good Branding Can Elevate Your Business

  These days, customers aren’t satisfied with buying a product or service from just any company. Consumers crave an experience with a business, looking for companies who represent their interests and whose views align with their own. That’s why developing your company’s brand is more important than ever. When it comes to branding, is your business doing enough to set you apart from the competition? If not, it’s time to develop your brand and take […]
June 18, 2018
Fighting the Decline in Organic Reach

Fighting the Decline in Organic Reach

  Organic reach has seen a drastic decline in recent years, most notably on Facebook. Facebook made changes to its algorithm, promoting “more meaningful social interactions with family and friends” on the News Feed. Facebook prioritizes content from friends and people, making organic reach increasingly difficult for businesses and brands to achieve. But don’t worry – there are ways to adapt to these changes and to work within pesky algorithms. Here are a few ways […]
May 14, 2018
Using Social Media As a Recruitment Tool

Using Social Media As a Recruitment Tool

  Graduation season is in full swing, which means a fresh crop of potential hires are on the job hunt. But just because there are plenty of millennials looking for work, it doesn’t mean your company can sit idly by and wait for resumes to roll in. Recruits these days- particularly millennials- can be picky, and in order to attract the best employees, it’s important to show them why your company is a great place […]
April 16, 2018

How to Optimize Blog Posts for SEO

  When a potential customer types in a keyword or query pertaining to your business’ service offerings, you want your website to be the first result on the page. One way to achieve better results on the search engine results page is to bid on keywords and queries through paid search. But landing a prominent place on the SERP requires more than that. That’s where SEO comes in. SEO, or search engine optimization, refers to […]
March 5, 2018
How to Use Instagram Story Highlights for Your Business

How to Use Instagram Story Highlights for Your Business

  With over 500 million daily active users, Instagram is an invaluable resource for brands and businesses who want to build their following and reach new audiences. The platform is constantly updating to offer new opportunities for its users to build their brand. Posting Instagram Stories builds your brand and drives engagement for your business. Following hashtags allows you to stay up to date with the latest happenings in your industry. Scheduling Instagram posts helps […]