Blog

August 6, 2018

What Is Twitch and What Do I Need to Know?

  Have you heard of Twitch? If not, have no fear. About two weeks ago, I had no idea what it was either. I was recently asked if I was familiar with this and my immediate response was, “of course, the dancer/DJ on Ellen?” While I was not wrong, this wasn’t necessarily the “Twitch” they were referring to. Twitch is a popular platform you may not know about, but it’s rapidly growing everyday. It may […]
August 2, 2018
Search and Social Ads Intern

Search and Social Ads Intern

Number of Positions: Up to two (2) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing and paid advertising. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Fall/Spring internship! Responsibilities: Build your work experience and portfolio in the exciting world of paid search and social […]
July 30, 2018
7 Ways to Grow Your Email List

7 Ways to Grow Your Email List

  Growing your email list requires a little more effort than a “click here to receive our newsletter” or “join our list.” You may need to step up your game to create enticing, clear, and valuable opt-in incentives. Start attracting new subscribers with the following tips:   Create good content. Not all content is worth it for a visitor. Start by offering some beginner advice in a blog post. In order to receive advanced tips, […]
July 23, 2018
How Good Branding Can Elevate Your Business

How Good Branding Can Elevate Your Business

  These days, customers aren’t satisfied with buying a product or service from just any company. Consumers crave an experience with a business, looking for companies who represent their interests and whose views align with their own. That’s why developing your company’s brand is more important than ever. When it comes to branding, is your business doing enough to set you apart from the competition? If not, it’s time to develop your brand and take […]
July 18, 2018

#WebWeds: Instagram’s New IGTV & What It Means For Your Business

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   IGTV is Instagram’s latest venture into video, and it’s a way to share up to 1-hour full-screen (vertical) video content with your audience. With pretty much everyone in the digital marketing space […]
July 23, 2018
How Good Branding Can Elevate Your Business

How Good Branding Can Elevate Your Business

  These days, customers aren’t satisfied with buying a product or service from just any company. Consumers crave an experience with a business, looking for companies who represent their interests and whose views align with their own. That’s why developing your company’s brand is more important than ever. When it comes to branding, is your business doing enough to set you apart from the competition? If not, it’s time to develop your brand and take […]
June 18, 2018
Fighting the Decline in Organic Reach

Fighting the Decline in Organic Reach

  Organic reach has seen a drastic decline in recent years, most notably on Facebook. Facebook made changes to its algorithm, promoting “more meaningful social interactions with family and friends” on the News Feed. Facebook prioritizes content from friends and people, making organic reach increasingly difficult for businesses and brands to achieve. But don’t worry – there are ways to adapt to these changes and to work within pesky algorithms. Here are a few ways […]
May 14, 2018
Using Social Media As a Recruitment Tool

Using Social Media As a Recruitment Tool

  Graduation season is in full swing, which means a fresh crop of potential hires are on the job hunt. But just because there are plenty of millennials looking for work, it doesn’t mean your company can sit idly by and wait for resumes to roll in. Recruits these days- particularly millennials- can be picky, and in order to attract the best employees, it’s important to show them why your company is a great place […]
April 16, 2018

How to Optimize Blog Posts for SEO

  When a potential customer types in a keyword or query pertaining to your business’ service offerings, you want your website to be the first result on the page. One way to achieve better results on the search engine results page is to bid on keywords and queries through paid search. But landing a prominent place on the SERP requires more than that. That’s where SEO comes in. SEO, or search engine optimization, refers to […]
March 5, 2018
How to Use Instagram Story Highlights for Your Business

How to Use Instagram Story Highlights for Your Business

  With over 500 million daily active users, Instagram is an invaluable resource for brands and businesses who want to build their following and reach new audiences. The platform is constantly updating to offer new opportunities for its users to build their brand. Posting Instagram Stories builds your brand and drives engagement for your business. Following hashtags allows you to stay up to date with the latest happenings in your industry. Scheduling Instagram posts helps […]