Blog

October 22, 2018

Maximizing Your Brand’s Presence on Pinterest

  Choosing to have your brand represented on social media is a smart move. It’s something that we at The Modern Connection can 100% get behind. We back the decision with loads of stats, great numbers and analytics in our strategies. But how are you supposed to know which social media platforms you belong on? Do they all make sense for you or would a presence on just one or two platforms work better? We […]
October 17, 2018
#WebWeds: Why Do I Need a Blog?

#WebWeds: Why Do I Need a Blog?

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   When we discuss social media marketing and what we do as an agency, blogging often gets brought into the conversation. Blogging is often thought of as just that – a […]
October 10, 2018
#WebWeds: How to Protect Yourself From Facebook Scams

#WebWeds: How to Protect Yourself From Facebook Scams

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   This past weekend, we saw a new Facebook messenger email chain that started spreading panic to Facebook users by making them believe their account had been cloned or hacked. The […]
October 8, 2018
Instagram Story Design Hacks Your Followers Will Love

Instagram Story Design Hacks Your Followers Will Love

  Instagram Stories are a great place to instantly wow your audience and show off your brand’s personality. With new features being added daily, there are simple hacks right at your fingertips to create more visually appealing stories. These will not only impress your followers but also help your overall brand’s image. Here are six tips to help you design beautiful Instagram Stories your followers will love!   Stay within the given parameters: First and […]
October 3, 2018

#WebWeds: Save Time With These Social Media Tips

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.   When you’re managing your business’s social media presence, it can take a lot of your time. And you want to focus most of your time on actually running your business. So we’ve put together a few of […]
July 23, 2018
How Good Branding Can Elevate Your Business

How Good Branding Can Elevate Your Business

  These days, customers aren’t satisfied with buying a product or service from just any company. Consumers crave an experience with a business, looking for companies who represent their interests and whose views align with their own. That’s why developing your company’s brand is more important than ever. When it comes to branding, is your business doing enough to set you apart from the competition? If not, it’s time to develop your brand and take […]
June 18, 2018
Fighting the Decline in Organic Reach

Fighting the Decline in Organic Reach

  Organic reach has seen a drastic decline in recent years, most notably on Facebook. Facebook made changes to its algorithm, promoting “more meaningful social interactions with family and friends” on the News Feed. Facebook prioritizes content from friends and people, making organic reach increasingly difficult for businesses and brands to achieve. But don’t worry – there are ways to adapt to these changes and to work within pesky algorithms. Here are a few ways […]
May 14, 2018
Using Social Media As a Recruitment Tool

Using Social Media As a Recruitment Tool

  Graduation season is in full swing, which means a fresh crop of potential hires are on the job hunt. But just because there are plenty of millennials looking for work, it doesn’t mean your company can sit idly by and wait for resumes to roll in. Recruits these days- particularly millennials- can be picky, and in order to attract the best employees, it’s important to show them why your company is a great place […]
April 16, 2018

How to Optimize Blog Posts for SEO

  When a potential customer types in a keyword or query pertaining to your business’ service offerings, you want your website to be the first result on the page. One way to achieve better results on the search engine results page is to bid on keywords and queries through paid search. But landing a prominent place on the SERP requires more than that. That’s where SEO comes in. SEO, or search engine optimization, refers to […]
March 5, 2018
How to Use Instagram Story Highlights for Your Business

How to Use Instagram Story Highlights for Your Business

  With over 500 million daily active users, Instagram is an invaluable resource for brands and businesses who want to build their following and reach new audiences. The platform is constantly updating to offer new opportunities for its users to build their brand. Posting Instagram Stories builds your brand and drives engagement for your business. Following hashtags allows you to stay up to date with the latest happenings in your industry. Scheduling Instagram posts helps […]