Blog

October 22, 2018

Maximizing Your Brand’s Presence on Pinterest

  Choosing to have your brand represented on social media is a smart move. It’s something that we at The Modern Connection can 100% get behind. We back the decision with loads of stats, great numbers and analytics in our strategies. But how are you supposed to know which social media platforms you belong on? Do they all make sense for you or would a presence on just one or two platforms work better? We […]
October 17, 2018
#WebWeds: Why Do I Need a Blog?

#WebWeds: Why Do I Need a Blog?

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   When we discuss social media marketing and what we do as an agency, blogging often gets brought into the conversation. Blogging is often thought of as just that – a […]
October 10, 2018
#WebWeds: How to Protect Yourself From Facebook Scams

#WebWeds: How to Protect Yourself From Facebook Scams

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   This past weekend, we saw a new Facebook messenger email chain that started spreading panic to Facebook users by making them believe their account had been cloned or hacked. The […]
October 8, 2018
Instagram Story Design Hacks Your Followers Will Love

Instagram Story Design Hacks Your Followers Will Love

  Instagram Stories are a great place to instantly wow your audience and show off your brand’s personality. With new features being added daily, there are simple hacks right at your fingertips to create more visually appealing stories. These will not only impress your followers but also help your overall brand’s image. Here are six tips to help you design beautiful Instagram Stories your followers will love!   Stay within the given parameters: First and […]
October 3, 2018

#WebWeds: Save Time With These Social Media Tips

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.   When you’re managing your business’s social media presence, it can take a lot of your time. And you want to focus most of your time on actually running your business. So we’ve put together a few of […]
October 22, 2018

Maximizing Your Brand’s Presence on Pinterest

  Choosing to have your brand represented on social media is a smart move. It’s something that we at The Modern Connection can 100% get behind. We back the decision with loads of stats, great numbers and analytics in our strategies. But how are you supposed to know which social media platforms you belong on? Do they all make sense for you or would a presence on just one or two platforms work better? We […]
September 24, 2018
The Dos and Don'ts of Cross-Posting

The Do’s and Don’ts of Cross-Posting

  Popular social media scheduling tools like Hootsuite, Buffer and Sprout Social can be a true lifesaver when it comes down to bettering your brand’s digital presence. They help keep you on track, they promote consistent posting and they are easily tailored to best suit your needs on each platform. One feature that each of these scheduling platforms have in common though is the option to cross-post. That would mean that you write one single […]
August 20, 2018

4 Steps to Writing a Blog Post That Is Worth Reading

  You see it all the time in Facebook updates, Instagram captions and Tweets. “Check out our link in bio to read the latest blog.” “Click below to read the latest updates in our most recent blog!” “New blog post! Read more at www.________.com/blog!” The fact that people promote their blog posts isn’t groundbreaking news. Businesses owners, no matter the size of the business, want you to visit their blog. Ironic, since you’re reading this […]
July 16, 2018
Social Media News Recap | July 2018

Social Media News Recap | July 2018

  There’s so much change in the social media and digital marketing sphere everyday. It’s similar to the ebbs and flows of our stock market. Share prices go up, share prices go down. New features get launched, more regulations are put into place. Like the stock market, changes in the digital industry are telling of current cultural and societal shifts. As social media users become more aware of their rights to privacy, social media platforms […]
June 11, 2018

6 Instagram Must-Haves For Optimizing Your Profile

  It’s easy to get bogged down in content creation for your brand. Trying to keep up with the ever-changing world of digital marketing, its updates, guidelines and new regulations can be a full time job within itself. We recently published an update checklist for Facebook pages, so we thought it would be useful to do a similar refresher with Facebook’s sister company, Instagram. As of January 2018, Instagram has over 500 million daily users, […]