The Modern Marketing Blog

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October 14, 2019
The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Social media changes by the day. What was trending last year is a thing of the past and here at The Modern Connection, we are always looking to the future. We are constantly keeping an eye on anything and everything social media wise that is new and can help build your business. While your audience may have been very present on Facebook at some point, it’s important to keep an eye out and know that […]
October 7, 2019
How to Incorporate User-Generated Content into Your Brand's Instagram Feed

How to Incorporate User-Generated Content into Your Brand’s Instagram Feed

User-generated content (UGC) can be a content creator’s best friend. Sharing UGC can help to build strong relationships with your followers, provide great branded imagery and enhance your brand’s Instagram presence. UGC can be used on most any platform when providing the right credit to the user, but for this blog, we’ll just be focusing on using UGC on Instagram.  AdWeek sums it up nicely with, “User-generated content is basically content related to a brand […]
September 23, 2019
Holiday Marketing The Modern Connection

Why You Should Start Planning Your Holiday Marketing Now

Fall is officially here and the holidays are right around the corner! Consumers typically spend more during this time of year and as a business owner it’s time to prep for the season that lies ahead. Have you started thinking about upcoming sales and promotions you might run for the holidays? You’ll need to plan ahead for gift guides, digital content, doorbusters, holiday services and products. We’re currently working on our Q4 planning, so here […]
September 17, 2019
5 Ways to Increase Engagement with Your Followers

5 Ways to Increase Engagement with Your Followers

We all know how important it is to be on social media. However, not many realize how equally important your engagement is. So what exactly is engagement? This includes people liking, commenting, sharing, and overall interacting with your posts. The more that people engage with your post, the more Facebook and Instagram will push it out to new people as they see this as a popular post. There are a few specific strategies that can […]
October 7, 2019
How to Incorporate User-Generated Content into Your Brand's Instagram Feed

How to Incorporate User-Generated Content into Your Brand’s Instagram Feed

User-generated content (UGC) can be a content creator’s best friend. Sharing UGC can help to build strong relationships with your followers, provide great branded imagery and enhance your brand’s Instagram presence. UGC can be used on most any platform when providing the right credit to the user, but for this blog, we’ll just be focusing on using UGC on Instagram.  AdWeek sums it up nicely with, “User-generated content is basically content related to a brand […]
September 9, 2019
Creating Your Own Digital Analysis Checklist

Creating Your Own Digital Analysis Checklist

A lot goes into keeping up with your brand’s social media presence. And while content creation is usually top-of-mind for your business, it’s also important to occasionally run through each of your accounts to make sure you are making the most of the features on every platform. Whether you are starting from scratch, rebranding, or just getting all of your social media ducks in a row, creating your own digital analysis checklist can help streamline […]
August 5, 2019
why-your-website-needs-an-occasional-SEO-audit-the-modern-connection

Why Your Website Needs an Occasional SEO Audit

    Here at The Modern Connection, we talk a lot about how necessary refreshes are for your digital presence. Social media platforms are constantly changing and introducing new updates, so it’s important to keep your presence up to date. But it doesn’t stop there. Your website deserves that same attention and we don’t just mean on the front end with new graphics and fresh photography. We’re talking an SEO audit. An SEO audit can […]
July 1, 2019
learn to convert with lead magnets

Learn to Convert with Lead Magnets

  Your digital marketing strategy should be built out with detailed plans for your website, social media platforms and digital advertising, but we’re here to make the case for a conversion tool that often gets forgotten. We’re talking lead magnets. They take shape in many different forms, documents and templates but their conversion rates are invaluable.  By definition, a lead magnet is a tool used in marketing that provides a helpful resource such as a […]
June 3, 2019

A Guide to Google Ads Reporting Terminology

  Part of our overall marketing strategy here at The Modern Connection is the detailed reporting that our SEM specialist puts together after each month of Google Ads has been completed. The reporting is extremely comprehensive and can tell business owners a lot about their potential customers and provide useful information on leads. While all of the information included in our reporting is important, the analytics and numbers really only matter if our clients can […]