The Modern Marketing Blog

June 1, 2020
Social Media Strategy to Reach Your Audience as Your Business Reopens

Social Media Strategy to Reach Your Audience as Your Business Reopens

As state and nationwide shelter-in-place orders are being eased, we are seeing more and more businesses opening their doors. With reopening a business in today’s landscape, it’s important to remember a lot has changed since the COVID-19 pandemic began. Hours of operation might be different, sanitation and safety measures are being taken and social distancing precautions are being implemented. It’s important to let your customers know when you are open for business, how you will […]
May 27, 2020
4 Ways Your Business Can Use Social Media to Give Back

4 Ways Your Business Can Use Social Media to Give Back

Social media has revolutionized the ways we’re able to give back. From easily shareable sites like GoFundMe, to digital wallets like Venmo and PayPal, donating with just the click of a button has never been easier. Even social platforms like Facebook have implemented a way where you can request donations for your birthday to one of 750,000 nonprofit organizations or charitable causes. Now that all of these innovations exist, what does this mean for you, […]
May 20, 2020
5 of the Latest Social Media Updates for Your Small Business

5 of the Latest Social Media Updates for Your Small Business

There is no better time than now to take another look at social media trends and updates for your small business. Brands are massively communicating with consumers online as audiences have become even more comfortable with social shopping and direct business on social media in general. Take your interactions on social media to a new level by trying out some of these changes and what they mean for you! Facebook FAQ Providing quality customer service […]
May 11, 2020
Facebook Messenger Rooms Vs. Zoom

Facebook Messenger Rooms Vs. Zoom

If you hadn’t heard of Zoom before, chances are you have now. In these past weeks, Zoom has become one of the most popular ways to communicate with people in both personal and professional settings. While we have not been able to meet in person, video conferencing has been the top way to maintain connection. The increase in popularity had people all over the world wishing they had the foresight to invest in Zoom pre-pandemic. […]
May 5, 2020
How to Give Back to the Community Using Social Media

How to Give Back to the Community Using Social Media

So much has changed since March. Households, essential workers, small and large businesses have all experienced major shifts as everyone makes adjustments to the “new normal” brought on by the COVID-19 pandemic. As reality sets in and states and local communities try to find a way to safely reopen to the public, we have seen requests for assistance on social media from local businesses. Some of social media’s major players have rolled out or ramped […]
June 1, 2020
Social Media Strategy to Reach Your Audience as Your Business Reopens

Social Media Strategy to Reach Your Audience as Your Business Reopens

As state and nationwide shelter-in-place orders are being eased, we are seeing more and more businesses opening their doors. With reopening a business in today’s landscape, it’s important to remember a lot has changed since the COVID-19 pandemic began. Hours of operation might be different, sanitation and safety measures are being taken and social distancing precautions are being implemented. It’s important to let your customers know when you are open for business, how you will […]
May 5, 2020
How to Give Back to the Community Using Social Media

How to Give Back to the Community Using Social Media

So much has changed since March. Households, essential workers, small and large businesses have all experienced major shifts as everyone makes adjustments to the “new normal” brought on by the COVID-19 pandemic. As reality sets in and states and local communities try to find a way to safely reopen to the public, we have seen requests for assistance on social media from local businesses. Some of social media’s major players have rolled out or ramped […]
April 7, 2020
Top Tips for Working From Home The Modern Connection Blog

Top Tips for Working From Home

A lot has changed these past few weeks as the effects of COVID-19 are felt globally. One of the major shifts we have seen in our society is the adjustment to working from home. For companies that can continue to serve their customers and clients while following social distancing guidelines, working from home has become the new norm.  U.S. Census data indicates that 5.2% of U.S. workers completely worked at home in 2017. This number […]
March 2, 2020
The Modern Connection Updating Your Personal LinkedIn to Best Represent Your Business

Updating Your Personal LinkedIn to Best Represent Your Business

LinkedIn is the social network for professionals. The platform caters to career development, building networks and creating connections. It might not be the first social media platform that comes to mind when building your brand’s digital presence, but it’s time to start paying attention to your personal LinkedIn. A professional and properly branded personal LinkedIn page is essential to best represent your business.  Follow these 5 tips to make sure your personal LinkedIn profile is […]
February 3, 2020
4 Reasons Why Blogs are Still Relevant in 2020

4 Reasons Why Blogs are Still Relevant in 2020

Trends in content creation come and go. But for all of the current content trends, there are just as many digital marketing best practices. One of those best practices that has withstood the test of time? Blogging.  So while no two clients are the same and no two brands should have the exact same content strategy, blogging for your brand should be and should remain one of the top ways to reach your target audience.  […]