Blog

September 17, 2018

3 Tips to Start Planning Your 2018 Holiday Marketing

  The first day of fall is almost here, and I know I’m not alone in wondering where on earth 2018 went?! Even though yesterday was January pretty much, it’s already about that time to start thinking about your business’s holiday marketing. This includes planning for Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and even New Year’s. Has your business even started thinking about the sales and promotions you might run for the holidays? You’ve […]
September 10, 2018

A Social Media Manager’s Favorite Timesaving Social Media Tips

  While social media is one of the most effective ways to grow your business today, it can be rather time consuming. Luckily, it can be an easy task to tackle and not as big of a time commitment if you’re smart about what, how, and when you post. Here are five simple timesaving social media tips to get some extra hours back in your day:   Take Some Time to Brainstorm Creating content can […]
August 31, 2018

Now Hiring: Paid Ads Specialist

  About the Position: Our Paid Ads Specialist is an expert in digital advertising and will be responsible for working directly with Social Media Managers to gain knowledge of all clients to create a paid advertising strategy based on individual client needs. They will work with Social Media Managers to understand each individual client need in order to create effective targeted ads to maximize ROI for clients. The Paid Ads Specialist will be committed to […]
August 20, 2018

4 Steps to Writing a Blog Post That Is Worth Reading

  You see it all the time in Facebook updates, Instagram captions and Tweets. “Check out our link in bio to read the latest blog.” “Click below to read the latest updates in our most recent blog!” “New blog post! Read more at www.________.com/blog!” The fact that people promote their blog posts isn’t groundbreaking news. Businesses owners, no matter the size of the business, want you to visit their blog. Ironic, since you’re reading this […]
August 15, 2018
#WebWeds: How to Grow Your Email List

#WebWeds: How to Grow Your Email List

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   An email list is essential in this day for connecting with your audience and building a relationship with potential buyers and/or clients. However, creating a list from scratch can feel […]
September 17, 2018

3 Tips to Start Planning Your 2018 Holiday Marketing

  The first day of fall is almost here, and I know I’m not alone in wondering where on earth 2018 went?! Even though yesterday was January pretty much, it’s already about that time to start thinking about your business’s holiday marketing. This includes planning for Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and even New Year’s. Has your business even started thinking about the sales and promotions you might run for the holidays? You’ve […]
July 13, 2018
Employee Spotlight: Audrey Coates, Digital Marketing Consultant

Employee Spotlight: Audrey Coates, Digital Marketing Consultant

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. July’s employee spotlight focuses on Audrey Coates, Digital Marketing Consultant. Read on to learn more about her role […]
July 9, 2018

What Your Business Needs to Know About IGTV

  Instagram started as an iPhone-only platform created for sharing square photos with filters back in 2010. Eventually, the app was developed for Android as well. It started supporting short, 15-second videos. Then we were able to upload vertical and horizontal photos, in addition to squares. Videos were then extended to 60-second capabilities. Stories and Story Highlights were added to the platform. And now, there’s IGTV.   What is IGTV? You may have seen Facebook’s […]
June 29, 2018

TMC Summer Kickoff: Our Charleston Summer Recommendations

  At The Modern Connection, we love a good Charleston summer. Even when the heat index is 112ºF (😅), there are still endless activities around town. We asked each of our team members what their favorite summer stops, events, and activities are!   Camille: Now that I work remotely in Aiken, my favorite summer spots in Charleston are even more special when I come into town for work (or for a weekend)! After spending a […]
June 15, 2018
Employee Spotlight: Camilla Baker, Social Media Manager

Employee Spotlight: Camilla Baker, Social Media Manager

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. June’s employee spotlight focuses on Camilla Baker, Social Media Manager. Read on to learn more about her role […]