The Modern Marketing Blog

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October 14, 2019
The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Social media changes by the day. What was trending last year is a thing of the past and here at The Modern Connection, we are always looking to the future. We are constantly keeping an eye on anything and everything social media wise that is new and can help build your business. While your audience may have been very present on Facebook at some point, it’s important to keep an eye out and know that […]
October 7, 2019
How to Incorporate User-Generated Content into Your Brand's Instagram Feed

How to Incorporate User-Generated Content into Your Brand’s Instagram Feed

User-generated content (UGC) can be a content creator’s best friend. Sharing UGC can help to build strong relationships with your followers, provide great branded imagery and enhance your brand’s Instagram presence. UGC can be used on most any platform when providing the right credit to the user, but for this blog, we’ll just be focusing on using UGC on Instagram.  AdWeek sums it up nicely with, “User-generated content is basically content related to a brand […]
September 23, 2019
Holiday Marketing The Modern Connection

Why You Should Start Planning Your Holiday Marketing Now

Fall is officially here and the holidays are right around the corner! Consumers typically spend more during this time of year and as a business owner it’s time to prep for the season that lies ahead. Have you started thinking about upcoming sales and promotions you might run for the holidays? You’ll need to plan ahead for gift guides, digital content, doorbusters, holiday services and products. We’re currently working on our Q4 planning, so here […]
September 17, 2019
5 Ways to Increase Engagement with Your Followers

5 Ways to Increase Engagement with Your Followers

We all know how important it is to be on social media. However, not many realize how equally important your engagement is. So what exactly is engagement? This includes people liking, commenting, sharing, and overall interacting with your posts. The more that people engage with your post, the more Facebook and Instagram will push it out to new people as they see this as a popular post. There are a few specific strategies that can […]
May 28, 2019

What Your Business Needs to Know About Sales Funnels

  A sales funnel is a sales/marketing structure that leads customers through the buying journey. It’s an intentional funnel put together by your sales and marketing teams that naturally helps to coax leads and potential customers further and further towards making a purchase and becoming customers for life. This is an essential tool to use to help your business grow, and continue to increase your revenue and profit.   A sales funnel looks a little […]
March 25, 2019

Why Your Business Needs Organic and Paid Social Media Content

  We talk a lot about organic social media content versus paid social media advertising, but what does that actually mean? One of the biggest misconceptions is that organic = free while paid obviously = $$$. But what business owners fail to keep in mind is that while organic social media strategies don’t necessarily cost anything upfront, they require a great deal of time invested to actually see any kind of ROI. While you can […]
February 25, 2019
Website Analytics You Need to Pay Attention To

Website Analytics You Need to Pay Attention To

  We’re going to take a minute to talk about the “A” word. You know the one. Analytics. They’re incredibly dry, and if you’re more creative-minded than analytical like me, they can be super confusing and hard to understand. But they’re still important. Checking out your analytics is an essential step to knowing whether your digital marketing efforts are a success. Although Google Analytics can be a crazy vortex with enough information to engulf you […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
January 7, 2019
The TMC Team's 2019 New Year's Resolutions

The TMC Team’s 2019 New Year’s Resolutions

  At TMC, we love making goals to reach both for ourselves and our clients each year. The new year is a great starting point, so we asked each one of our team members what their personal and professional resolutions are for 2019.   Ashley: I focus less on resolutions and more so on a word for the year. For 2019, my word for the year is growth,  and I am looking forward to really […]