Blog

February 20, 2019
Fall 2019 Social Media Intern

Now Hiring: Fall 2019 Social Media Intern

  If you’re a college student looking for hands-on experience in the social media and digital marketing space, we would love for you to apply to our internship program! The Modern Connection is a social media and digital marketing firm, located in Downtown Charleston, working with both large brands and local businesses. Join us this semester to learn all about social media account management, website design, content creation, and more. Responsibilities: First of all, we […]
February 20, 2019
Fall 2019 Social Media Intern

Now Hiring: Summer 2019 Social Media Intern

  If you’re a college student looking for hands-on experience in the social media and digital marketing space, we would love for you to apply to our internship program! The Modern Connection is a social media and digital marketing firm, located in Downtown Charleston, working with both large brands and local businesses. Join us this semester to learn all about social media account management, website design, content creation, and more. Responsibilities: First of all, we […]
February 18, 2019
Your February Instagram Refresher

Your February Instagram Refresher

  Facebook recently released a new report on what Instagram users expect from brands in 2019. (Just a quick reminder as to why Facebook is releasing this information; Facebook owns Instagram.) In this report, 57% of the users polled say that they use Instagram more than they did a year ago and 44% say that they will use it more in the coming year. Within the past two years alone, Instagram has gained half a […]
February 11, 2019

8 of Our Favorite Free Online Resources

  The internet is your oyster for free online resources! Whether it’s free stock images or tips and tricks for blogging, we’ve compiled a list of where to go for anything and everything you need help with. Check out 8 of The Modern Connection’s favorite free online resources below.   DaFont With over 170,000 free downloads, DaFont is your #1 resource for fonts. It’s incredibly easy to search for the perfect font you need! Fonts are categorized […]
February 6, 2019
#WebWeds: What's New With Email Marketing in 2019?

#WebWeds: What’s New With Email Marketing in 2019?

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Check out the segment below:   As we’re moving into effective strategies for 2019, we’re way beyond a monthly newsletter for your business. Although a common misconception is that email marketing doesn’t work anymore, the reality is that […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
January 7, 2019
The TMC Team's 2019 New Year's Resolutions

The TMC Team’s 2019 New Year’s Resolutions

  At TMC, we love making goals to reach both for ourselves and our clients each year. The new year is a great starting point, so we asked each one of our team members what their personal and professional resolutions are for 2019.   Ashley: I focus less on resolutions and more so on a word for the year. For 2019, my word for the year is growth,  and I am looking forward to really […]
September 17, 2018

3 Tips to Start Planning Your 2018 Holiday Marketing

  The first day of fall is almost here, and I know I’m not alone in wondering where on earth 2018 went?! Even though yesterday was January pretty much, it’s already about that time to start thinking about your business’s holiday marketing. This includes planning for Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and even New Year’s. Has your business even started thinking about the sales and promotions you might run for the holidays? You’ve […]
July 13, 2018
Employee Spotlight: Audrey Coates, Digital Marketing Consultant

Employee Spotlight: Audrey Coates, Digital Marketing Consultant

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. July’s employee spotlight focuses on Audrey Coates, Digital Marketing Consultant. Read on to learn more about her role […]
July 9, 2018

What Your Business Needs to Know About IGTV

  Instagram started as an iPhone-only platform created for sharing square photos with filters back in 2010. Eventually, the app was developed for Android as well. It started supporting short, 15-second videos. Then we were able to upload vertical and horizontal photos, in addition to squares. Videos were then extended to 60-second capabilities. Stories and Story Highlights were added to the platform. And now, there’s IGTV.   What is IGTV? You may have seen Facebook’s […]