Blog

October 22, 2018

Maximizing Your Brand’s Presence on Pinterest

  Choosing to have your brand represented on social media is a smart move. It’s something that we at The Modern Connection can 100% get behind. We back the decision with loads of stats, great numbers and analytics in our strategies. But how are you supposed to know which social media platforms you belong on? Do they all make sense for you or would a presence on just one or two platforms work better? We […]
October 17, 2018
#WebWeds: Why Do I Need a Blog?

#WebWeds: Why Do I Need a Blog?

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   When we discuss social media marketing and what we do as an agency, blogging often gets brought into the conversation. Blogging is often thought of as just that – a […]
October 10, 2018
#WebWeds: How to Protect Yourself From Facebook Scams

#WebWeds: How to Protect Yourself From Facebook Scams

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   This past weekend, we saw a new Facebook messenger email chain that started spreading panic to Facebook users by making them believe their account had been cloned or hacked. The […]
October 8, 2018
Instagram Story Design Hacks Your Followers Will Love

Instagram Story Design Hacks Your Followers Will Love

  Instagram Stories are a great place to instantly wow your audience and show off your brand’s personality. With new features being added daily, there are simple hacks right at your fingertips to create more visually appealing stories. These will not only impress your followers but also help your overall brand’s image. Here are six tips to help you design beautiful Instagram Stories your followers will love!   Stay within the given parameters: First and […]
October 3, 2018

#WebWeds: Save Time With These Social Media Tips

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.   When you’re managing your business’s social media presence, it can take a lot of your time. And you want to focus most of your time on actually running your business. So we’ve put together a few of […]
September 17, 2018

3 Tips to Start Planning Your 2018 Holiday Marketing

  The first day of fall is almost here, and I know I’m not alone in wondering where on earth 2018 went?! Even though yesterday was January pretty much, it’s already about that time to start thinking about your business’s holiday marketing. This includes planning for Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and even New Year’s. Has your business even started thinking about the sales and promotions you might run for the holidays? You’ve […]
July 13, 2018
Employee Spotlight: Audrey Coates, Digital Marketing Consultant

Employee Spotlight: Audrey Coates, Digital Marketing Consultant

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. July’s employee spotlight focuses on Audrey Coates, Digital Marketing Consultant. Read on to learn more about her role […]
July 9, 2018

What Your Business Needs to Know About IGTV

  Instagram started as an iPhone-only platform created for sharing square photos with filters back in 2010. Eventually, the app was developed for Android as well. It started supporting short, 15-second videos. Then we were able to upload vertical and horizontal photos, in addition to squares. Videos were then extended to 60-second capabilities. Stories and Story Highlights were added to the platform. And now, there’s IGTV.   What is IGTV? You may have seen Facebook’s […]
June 29, 2018

TMC Summer Kickoff: Our Charleston Summer Recommendations

  At The Modern Connection, we love a good Charleston summer. Even when the heat index is 112ºF (😅), there are still endless activities around town. We asked each of our team members what their favorite summer stops, events, and activities are!   Camille: Now that I work remotely in Aiken, my favorite summer spots in Charleston are even more special when I come into town for work (or for a weekend)! After spending a […]
June 15, 2018
Employee Spotlight: Camilla Baker, Social Media Manager

Employee Spotlight: Camilla Baker, Social Media Manager

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. June’s employee spotlight focuses on Camilla Baker, Social Media Manager. Read on to learn more about her role […]