The Modern Marketing Blog

June 24, 2019

Ramp Up Your Content Marketing Efforts With a Company Blog

  You’ve probably heard about content marketing by now and how blogging is an effective way to share your message with your audience. You may have even heard that blogging is less effective but we are here to tell you that it simply isn’t true. If you haven’t started a company blog on your website, you are already behind!  Blogging is a great way to share your brand message, as well as industry updates. There’s […]
June 17, 2019

The Benefits of Promotional Giveaways on Social Media

  For years, businesses have used giveaways to gain attention from followers on social media. Over time, companies have been implementing creative giveaways in order to build email lists, boost online engagement and build those trusting relationships with their customers. Social media giveaways are a powerful tool to increase your marketing. After all, we all like to win! According to Toggl, even after a promotion has ended, “three out of four people are more likely […]
June 10, 2019
Using Tailwind to Rapidly Grow Your Pinterest

Using Tailwind to Rapidly Grow Your Pinterest

  Pinterest is one of our favorite platforms for increasing brand awareness and driving traffic to our client’s websites. The visual search engine holds countless photos that are pinned and pinned and pinned for months even years! With over 291 million monthly active users, Pinterest continues to grow by the second and its not slowing down anytime soon. So what is the key to Pinterest? How do I use Pinterest to benefit my brand? The […]
June 3, 2019

A Guide to Google Ads Reporting Terminology

  Part of our overall marketing strategy here at The Modern Connection is the detailed reporting that our SEM specialist puts together after each month of Google Ads has been completed. The reporting is extremely comprehensive and can tell business owners a lot about their potential customers and provide useful information on leads. While all of the information included in our reporting is important, the analytics and numbers really only matter if our clients can […]
May 29, 2019
Now Hiring: Digital Marketing Manager

Now Hiring: Digital Marketing Manager

  Digital Marketing Manager The Modern Connection   *** MUST LIVE IN (CHARLESTON, SC *** This position will manage the digital marketing strategy and implementation for multiple dynamic brands. The Digital Marketing Manager will work closely with our internal teams to develop integrated strategies across all agency and client online platforms. This role will provide strategic guidance and data-driven recommendations to help increase our client’s reach through social media campaigns, paid and organic tactics, email […]
May 28, 2019

What Your Business Needs to Know About Sales Funnels

  A sales funnel is a sales/marketing structure that leads customers through the buying journey. It’s an intentional funnel put together by your sales and marketing teams that naturally helps to coax leads and potential customers further and further towards making a purchase and becoming customers for life. This is an essential tool to use to help your business grow, and continue to increase your revenue and profit.   A sales funnel looks a little […]
March 25, 2019

Why Your Business Needs Organic and Paid Social Media Content

  We talk a lot about organic social media content versus paid social media advertising, but what does that actually mean? One of the biggest misconceptions is that organic = free while paid obviously = $$$. But what business owners fail to keep in mind is that while organic social media strategies don’t necessarily cost anything upfront, they require a great deal of time invested to actually see any kind of ROI. While you can […]
February 25, 2019
Website Analytics You Need to Pay Attention To

Website Analytics You Need to Pay Attention To

  We’re going to take a minute to talk about the “A” word. You know the one. Analytics. They’re incredibly dry, and if you’re more creative-minded than analytical like me, they can be super confusing and hard to understand. But they’re still important. Checking out your analytics is an essential step to knowing whether your digital marketing efforts are a success. Although Google Analytics can be a crazy vortex with enough information to engulf you […]
January 14, 2019

Social Media Demographics in 2019

  One thing that we love about our industry is that it’s always changing. What worked on social media in 2016 is very different from what works on social media today, and we enjoy the fast-pace and having to constantly learn how to adapt to algorithm changes and new tactics and strategies. When we say that social media is always changing, we don’t just mean algorithms and new features. We also mean each platform’s demographics. […]
January 7, 2019
The TMC Team's 2019 New Year's Resolutions

The TMC Team’s 2019 New Year’s Resolutions

  At TMC, we love making goals to reach both for ourselves and our clients each year. The new year is a great starting point, so we asked each one of our team members what their personal and professional resolutions are for 2019.   Ashley: I focus less on resolutions and more so on a word for the year. For 2019, my word for the year is growth,  and I am looking forward to really […]