The Modern Marketing Blog

May 20, 2019
Running a Social Media Contest, From Start to Finish

Running a Social Media Contest From Start to Finish

  Hosting a social media contest is relatively easy and it takes little time to have a huge impact on the growth of your business. With organic reach on a slow decline, a simple giveaway can create a large media buzz and boost online, but it’s important to follow some steps. Let’s take a look at these from start to finish.   Set Your Goal What are the goals or KPI’s you want to hit? […]
May 13, 2019
Social Media Marketing Isn't One Size Fits All

Social Media Marketing Isn’t One Size Fits All

  When you think about social media marketing, for most, all the social platforms start coming to mind: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, etc. This can be overwhelming for the business owner looking to add social media to their marketing efforts. For many, it’s a frustration because they assume they need to be on all platforms, but that’s simply just not true. It’s not a one size fits all. You just simply need to […]
May 6, 2019
Facebook and Instagram Updates from the F8 Conference

Facebook and Instagram Updates from F8 2019

  This past week, Facebook execs took the stage for their F8 conference, a two day event in San Jose, California. This year’s conference was focused on technology and human connection. The past year has been undeniably rough for Facebook, but CEO Mark Zuckerberg’s keynote speech tackled the privacy elephant in the room with a theme of “the future is private”. During F8, Facebook announced a number of changes and updates to their own platform, […]
April 22, 2019
16 Smartphone Apps We Use For Our Clients

16 Smartphone Apps We Use For Our Clients

  Smartphone apps really make a difference in our work at The Modern Connection. Each week a new batch of photo editing, scheduling, or communication apps are released and between all of us on the team, we’ve tried a good bit of them. Every once in a while, we find a new platform that we really love and decide to try out, but most of the time, we stay loyal to the apps that haven’t […]
April 15, 2019
Why Reporting is Important for Social Media Managers

Why Reporting is Important for Social Media Managers

  Client reporting is the best way to improve and build client-to-agency relationship. Deciding which capabilities are the most successful for a client’s brand certainly requires research, time implementing the digital strategy, and reporting the performance. Reporting is key when it comes to setting goals, hitting your target, and making adjustments where necessary. The following are reasons reporting is important for Social Media Managers, and how it impacts the enhancement of your business optimization.   […]
April 22, 2019
16 Smartphone Apps We Use For Our Clients

16 Smartphone Apps We Use For Our Clients

  Smartphone apps really make a difference in our work at The Modern Connection. Each week a new batch of photo editing, scheduling, or communication apps are released and between all of us on the team, we’ve tried a good bit of them. Every once in a while, we find a new platform that we really love and decide to try out, but most of the time, we stay loyal to the apps that haven’t […]
April 8, 2019

35 Blog Post Ideas For When You’re Stuck

  We’ve discussed in the past how important it is for your business to have a blog, as it drives traffic to your website, improves SEO, and builds credibility. However, coming up with a topic isn’t always an easy task, especially if you’ve been blogging consistently for a while now. Our list below of possible blog post ideas is a great reference for when you’re feeling stuck! Tip: Bookmark this page so you can reference […]
March 18, 2019

Influencer Marketing 101: How to Get Your Business Started

  In this day and age, we’re no strangers to Influencer Marketing. According to a study by Influencer Marketing Hub, 92% of surveyors believe influencer marketing is an effective form of marketing. You may have heard of this business tactic, but what is all the hype about? More and more influencers pop up on the scene every day, and companies are trusting them to represent their brand. Followers listen to these influencers, value their opinion, […]
February 11, 2019

8 of Our Favorite Free Online Resources

  The internet is your oyster for free online resources! Whether it’s free stock images or tips and tricks for blogging, we’ve compiled a list of where to go for anything and everything you need help with. Check out 8 of The Modern Connection’s favorite free online resources below.   DaFont With over 170,000 free downloads, DaFont is your #1 resource for fonts. It’s incredibly easy to search for the perfect font you need! Fonts are categorized […]
December 17, 2018
Upcoming Social Media Trends for 2019

Upcoming Social Media Trends for 2019

  The countdown to 2019 is on! A new year brings new opportunities and features to improve your business’s overall social media presence. While we may have seen these social media trends in the past, they are constantly evolving and becoming essential for your accounts. As you’re preparing for the new year, keep an eye out for any upcoming trends that may appear. Here are four trends we’re watching for in the coming year:   […]