The Modern Marketing Blog

August 12, 2019
The Modern Connection Why You Should Keep Your Personal and Professional Social Media Separate

Why You Should Keep Your Personal and Professional Social Media Separate

    Authenticity is becoming more and more important today on social media. In addition to being honest and real with your followers, people enjoy seeing the face behind the brand and feeling like they have a personal connection. Plus, interacting on social media with your fans can help build a strong business relationship. On that note, however, how do we know if we’re sharing too much? Showing your business’s personality is very important, but […]
August 5, 2019
why-your-website-needs-an-occasional-SEO-audit-the-modern-connection

Why Your Website Needs an Occasional SEO Audit

    Here at The Modern Connection, we talk a lot about how necessary refreshes are for your digital presence. Social media platforms are constantly changing and introducing new updates, so it’s important to keep your presence up to date. But it doesn’t stop there. Your website deserves that same attention and we don’t just mean on the front end with new graphics and fresh photography. We’re talking an SEO audit. An SEO audit can […]
July 29, 2019
the modern connection internship

An Intern’s Experience at The Modern Connection

  This summer I had the wonderful opportunity of interning at The Modern Connection, a social media and digital marketing firm in the heart of downtown Charleston, South Carolina. As the Social Media intern, like the title suggests, my primary focus was everything social media, whether that meant learning about its intricacies or implementing my newly acquired knowledge to the various client accounts. Responsibilities as the intern varied day by day; however, in general, my […]
July 22, 2019
back to school marketing

Back to School Marketing

  The next school year is only a few short weeks away for some, so for retailers, it’s time to start revving up your back to school marketing!  The National Retail Federation predicts record-high spending on back to school supplies for 2019 at an all-time high of $80.7 billion. This survey also states that half of those shoppers are holding out for bigger sales.  Here in South Carolina, our biggest back to school shopping days […]
July 15, 2019
Time Saving Tips for Managing Your Social Media Accounts

Time Saving Tips for Managing Your Social Media Accounts

  Between serving clients and running a business, there can be little to no time left for managing your own social media accounts for your business. How can you prioritize your time better to actively be creative and engaging while following through with your business’s digital marketing strategy? Here are some time-saving tips for managing social media accounts from the experts.    Focus on the Best Platforms Do some research to choose the platforms that […]
August 12, 2019
The Modern Connection Why You Should Keep Your Personal and Professional Social Media Separate

Why You Should Keep Your Personal and Professional Social Media Separate

    Authenticity is becoming more and more important today on social media. In addition to being honest and real with your followers, people enjoy seeing the face behind the brand and feeling like they have a personal connection. Plus, interacting on social media with your fans can help build a strong business relationship. On that note, however, how do we know if we’re sharing too much? Showing your business’s personality is very important, but […]
July 8, 2019
Tips for Keeping Up Online Appearances While Traveling

Tips for Keeping Up Online Appearances While Traveling

  Summer is in full swing and hopefully, you’ve got one or two vacations on the books to look forward to! While you’re planning your trip to California, New York City, or maybe even Hawaii, you should also be planning for how you will handle your social media during your time away. Your online presence does not come to a screeching halt just because you’re out of the office. Consistency is key when it comes […]
June 10, 2019
Using Tailwind to Rapidly Grow Your Pinterest

Using Tailwind to Rapidly Grow Your Pinterest

  Pinterest is one of our favorite platforms for increasing brand awareness and driving traffic to our client’s websites. The visual search engine holds countless photos that are pinned and pinned and pinned for months even years! With over 291 million monthly active users, Pinterest continues to grow by the second and its not slowing down anytime soon. So what is the key to Pinterest? How do I use Pinterest to benefit my brand? The […]
April 22, 2019
16 Smartphone Apps We Use For Our Clients

16 Smartphone Apps We Use For Our Clients

  Smartphone apps really make a difference in our work at The Modern Connection. Each week a new batch of photo editing, scheduling, or communication apps are released and between all of us on the team, we’ve tried a good bit of them. Every once in a while, we find a new platform that we really love and decide to try out, but most of the time, we stay loyal to the apps that haven’t […]
April 8, 2019

35 Blog Post Ideas For When You’re Stuck

  We’ve discussed in the past how important it is for your business to have a blog, as it drives traffic to your website, improves SEO, and builds credibility. However, coming up with a topic isn’t always an easy task, especially if you’ve been blogging consistently for a while now. Our list below of possible blog post ideas is a great reference for when you’re feeling stuck! Tip: Bookmark this page so you can reference […]