The Modern Marketing Blog

June 1, 2020
Social Media Strategy to Reach Your Audience as Your Business Reopens

Social Media Strategy to Reach Your Audience as Your Business Reopens

As state and nationwide shelter-in-place orders are being eased, we are seeing more and more businesses opening their doors. With reopening a business in today’s landscape, it’s important to remember a lot has changed since the COVID-19 pandemic began. Hours of operation might be different, sanitation and safety measures are being taken and social distancing precautions are being implemented. It’s important to let your customers know when you are open for business, how you will […]
May 27, 2020
4 Ways Your Business Can Use Social Media to Give Back

4 Ways Your Business Can Use Social Media to Give Back

Social media has revolutionized the ways we’re able to give back. From easily shareable sites like GoFundMe, to digital wallets like Venmo and PayPal, donating with just the click of a button has never been easier. Even social platforms like Facebook have implemented a way where you can request donations for your birthday to one of 750,000 nonprofit organizations or charitable causes. Now that all of these innovations exist, what does this mean for you, […]
May 20, 2020
5 of the Latest Social Media Updates for Your Small Business

5 of the Latest Social Media Updates for Your Small Business

There is no better time than now to take another look at social media trends and updates for your small business. Brands are massively communicating with consumers online as audiences have become even more comfortable with social shopping and direct business on social media in general. Take your interactions on social media to a new level by trying out some of these changes and what they mean for you! Facebook FAQ Providing quality customer service […]
May 11, 2020
Facebook Messenger Rooms Vs. Zoom

Facebook Messenger Rooms Vs. Zoom

If you hadn’t heard of Zoom before, chances are you have now. In these past weeks, Zoom has become one of the most popular ways to communicate with people in both personal and professional settings. While we have not been able to meet in person, video conferencing has been the top way to maintain connection. The increase in popularity had people all over the world wishing they had the foresight to invest in Zoom pre-pandemic. […]
May 5, 2020
How to Give Back to the Community Using Social Media

How to Give Back to the Community Using Social Media

So much has changed since March. Households, essential workers, small and large businesses have all experienced major shifts as everyone makes adjustments to the “new normal” brought on by the COVID-19 pandemic. As reality sets in and states and local communities try to find a way to safely reopen to the public, we have seen requests for assistance on social media from local businesses. Some of social media’s major players have rolled out or ramped […]
October 14, 2019
The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Social media changes by the day. What was trending last year is a thing of the past and here at The Modern Connection, we are always looking to the future. We are constantly keeping an eye on anything and everything social media wise that is new and can help build your business. While your audience may have been very present on Facebook at some point, it’s important to keep an eye out and know that […]
September 17, 2019
5 Ways to Increase Engagement with Your Followers

5 Ways to Increase Engagement with Your Followers

We all know how important it is to be on social media. However, not many realize how equally important your engagement is. So what exactly is engagement? This includes people liking, commenting, sharing, and overall interacting with your posts. The more that people engage with your post, the more Facebook and Instagram will push it out to new people as they see this as a popular post. There are a few specific strategies that can […]
August 12, 2019
The Modern Connection Why You Should Keep Your Personal and Professional Social Media Separate

Why You Should Keep Your Personal and Professional Social Media Separate

    Authenticity is becoming more and more important today on social media. In addition to being honest and real with your followers, people enjoy seeing the face behind the brand and feeling like they have a personal connection. Plus, interacting on social media with your fans can help build a strong business relationship. On that note, however, how do we know if we’re sharing too much? Showing your business’s personality is very important, but […]
July 8, 2019
Tips for Keeping Up Online Appearances While Traveling

Tips for Keeping Up Online Appearances While Traveling

  Summer is in full swing and hopefully, you’ve got one or two vacations on the books to look forward to! While you’re planning your trip to California, New York City, or maybe even Hawaii, you should also be planning for how you will handle your social media during your time away. Your online presence does not come to a screeching halt just because you’re out of the office. Consistency is key when it comes […]
June 10, 2019
Using Tailwind to Rapidly Grow Your Pinterest

Using Tailwind to Rapidly Grow Your Pinterest

Pinterest is one of our favorite platforms for increasing brand awareness and driving traffic to our client’s websites. The visual search engine holds countless photos that are pinned and pinned and pinned for months even years! With over 300 million monthly active users*, Pinterest continues to grow by the second and its not slowing down anytime soon. So what is the key to Pinterest? How do I use Pinterest to benefit my brand? The answer […]