The Modern Marketing Blog

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October 14, 2019
The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Social media changes by the day. What was trending last year is a thing of the past and here at The Modern Connection, we are always looking to the future. We are constantly keeping an eye on anything and everything social media wise that is new and can help build your business. While your audience may have been very present on Facebook at some point, it’s important to keep an eye out and know that […]
October 7, 2019
How to Incorporate User-Generated Content into Your Brand's Instagram Feed

How to Incorporate User-Generated Content into Your Brand’s Instagram Feed

User-generated content (UGC) can be a content creator’s best friend. Sharing UGC can help to build strong relationships with your followers, provide great branded imagery and enhance your brand’s Instagram presence. UGC can be used on most any platform when providing the right credit to the user, but for this blog, we’ll just be focusing on using UGC on Instagram.  AdWeek sums it up nicely with, “User-generated content is basically content related to a brand […]
September 23, 2019
Holiday Marketing The Modern Connection

Why You Should Start Planning Your Holiday Marketing Now

Fall is officially here and the holidays are right around the corner! Consumers typically spend more during this time of year and as a business owner it’s time to prep for the season that lies ahead. Have you started thinking about upcoming sales and promotions you might run for the holidays? You’ll need to plan ahead for gift guides, digital content, doorbusters, holiday services and products. We’re currently working on our Q4 planning, so here […]
September 17, 2019
5 Ways to Increase Engagement with Your Followers

5 Ways to Increase Engagement with Your Followers

We all know how important it is to be on social media. However, not many realize how equally important your engagement is. So what exactly is engagement? This includes people liking, commenting, sharing, and overall interacting with your posts. The more that people engage with your post, the more Facebook and Instagram will push it out to new people as they see this as a popular post. There are a few specific strategies that can […]
August 26, 2019
ways to expand your reach on instagram TMC Blog

Ways to Expand Your Reach on Instagram

In today’s social world it’s not enough to just create content or to schedule your content to go out and forget about it. Brands that are doing well on Instagram are not only posting but are also engaging and active on the platform helping to expand their reach. Here are a few tips to get you started on expanding your reach.  1. Post regular content. Ideally, it’s great to be active on Instagram as often […]
July 22, 2019
back to school marketing

Back to School Marketing

  The next school year is only a few short weeks away for some, so for retailers, it’s time to start revving up your back to school marketing!  The National Retail Federation predicts record-high spending on back to school supplies for 2019 at an all-time high of $80.7 billion. This survey also states that half of those shoppers are holding out for bigger sales.  Here in South Carolina, our biggest back to school shopping days […]
June 24, 2019

Ramp Up Your Content Marketing Efforts With a Company Blog

  You’ve probably heard about content marketing by now and how blogging is an effective way to share your message with your audience. You may have even heard that blogging is less effective but we are here to tell you that it simply isn’t true. If you haven’t started a company blog on your website, you are already behind!  Blogging is a great way to share your brand message, as well as industry updates. There’s […]
May 13, 2019
Social Media Marketing Isn't One Size Fits All

Social Media Marketing Isn’t One Size Fits All

  When you think about social media marketing, for most, all the social platforms start coming to mind: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, etc. This can be overwhelming for the business owner looking to add social media to their marketing efforts. For many, it’s a frustration because they assume they need to be on all platforms, but that’s simply just not true. It’s not a one size fits all. You just simply need to […]