The Modern Marketing Blog

May 20, 2019
Running a Social Media Contest, From Start to Finish

Running a Social Media Contest From Start to Finish

  Hosting a social media contest is relatively easy and it takes little time to have a huge impact on the growth of your business. With organic reach on a slow decline, a simple giveaway can create a large media buzz and boost online, but it’s important to follow some steps. Let’s take a look at these from start to finish.   Set Your Goal What are the goals or KPI’s you want to hit? […]
May 13, 2019
Social Media Marketing Isn't One Size Fits All

Social Media Marketing Isn’t One Size Fits All

  When you think about social media marketing, for most, all the social platforms start coming to mind: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, etc. This can be overwhelming for the business owner looking to add social media to their marketing efforts. For many, it’s a frustration because they assume they need to be on all platforms, but that’s simply just not true. It’s not a one size fits all. You just simply need to […]
May 6, 2019
Facebook and Instagram Updates from the F8 Conference

Facebook and Instagram Updates from F8 2019

  This past week, Facebook execs took the stage for their F8 conference, a two day event in San Jose, California. This year’s conference was focused on technology and human connection. The past year has been undeniably rough for Facebook, but CEO Mark Zuckerberg’s keynote speech tackled the privacy elephant in the room with a theme of “the future is private”. During F8, Facebook announced a number of changes and updates to their own platform, […]
April 22, 2019
16 Smartphone Apps We Use For Our Clients

16 Smartphone Apps We Use For Our Clients

  Smartphone apps really make a difference in our work at The Modern Connection. Each week a new batch of photo editing, scheduling, or communication apps are released and between all of us on the team, we’ve tried a good bit of them. Every once in a while, we find a new platform that we really love and decide to try out, but most of the time, we stay loyal to the apps that haven’t […]
April 15, 2019
Why Reporting is Important for Social Media Managers

Why Reporting is Important for Social Media Managers

  Client reporting is the best way to improve and build client-to-agency relationship. Deciding which capabilities are the most successful for a client’s brand certainly requires research, time implementing the digital strategy, and reporting the performance. Reporting is key when it comes to setting goals, hitting your target, and making adjustments where necessary. The following are reasons reporting is important for Social Media Managers, and how it impacts the enhancement of your business optimization.   […]
May 13, 2019
Social Media Marketing Isn't One Size Fits All

Social Media Marketing Isn’t One Size Fits All

  When you think about social media marketing, for most, all the social platforms start coming to mind: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, etc. This can be overwhelming for the business owner looking to add social media to their marketing efforts. For many, it’s a frustration because they assume they need to be on all platforms, but that’s simply just not true. It’s not a one size fits all. You just simply need to […]
March 4, 2019
So You Want To Be A Social Media Influencer

So You Want To Be A Social Media Influencer

  A social media influencer, you say? What exactly does this mean? Well, simply put, it’s a new job or way of life, if you will, created in part by Millennials who want more flexibility than a 9 to 5 has to offer. It’s also the new #lifegoals for those up-and-coming Gen Z’s. Most are seeing the glitz and glamour tied to the pictures of their favorite influencers. These influencers are traveling all over the […]
January 28, 2019
Creating a Social Media Plan for Your New Business

Creating a Social Media Plan for Your New Business

  With many looking to branch out from the old 9 to 5 and start their own venture, one might say that Entrepreneurship is a goal on a lot of people’s list. In fact, approximately 540,000 people become new business owners each month (The Kauffman Index). New businesses are generally started with a business plan in place that starts the day the doors open, but what about the months leading up to the grand opening? […]
January 23, 2019

#WebWeds: Tidying Up Your Social Media

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.   By now everyone has heard of the new hit Netflix show: Tidying Up with Marie Kondo. It’s been a fun topic of conversation around the TMC office and on social media. While this is the newest pop […]
January 16, 2019
#WebWeds: Social Media Posts Your Business Should Avoid

#WebWeds: Social Media Posts Your Business Should Avoid

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   It’s 2019 – we’ve long since established that social media is important and your business should be on at least one or two social media platforms, depending on your audience […]