The Modern Marketing Blog

August 12, 2019
The Modern Connection Why You Should Keep Your Personal and Professional Social Media Separate

Why You Should Keep Your Personal and Professional Social Media Separate

    Authenticity is becoming more and more important today on social media. In addition to being honest and real with your followers, people enjoy seeing the face behind the brand and feeling like they have a personal connection. Plus, interacting on social media with your fans can help build a strong business relationship. On that note, however, how do we know if we’re sharing too much? Showing your business’s personality is very important, but […]
August 5, 2019
why-your-website-needs-an-occasional-SEO-audit-the-modern-connection

Why Your Website Needs an Occasional SEO Audit

    Here at The Modern Connection, we talk a lot about how necessary refreshes are for your digital presence. Social media platforms are constantly changing and introducing new updates, so it’s important to keep your presence up to date. But it doesn’t stop there. Your website deserves that same attention and we don’t just mean on the front end with new graphics and fresh photography. We’re talking an SEO audit. An SEO audit can […]
July 29, 2019
the modern connection internship

An Intern’s Experience at The Modern Connection

  This summer I had the wonderful opportunity of interning at The Modern Connection, a social media and digital marketing firm in the heart of downtown Charleston, South Carolina. As the Social Media intern, like the title suggests, my primary focus was everything social media, whether that meant learning about its intricacies or implementing my newly acquired knowledge to the various client accounts. Responsibilities as the intern varied day by day; however, in general, my […]
July 22, 2019
back to school marketing

Back to School Marketing

  The next school year is only a few short weeks away for some, so for retailers, it’s time to start revving up your back to school marketing!  The National Retail Federation predicts record-high spending on back to school supplies for 2019 at an all-time high of $80.7 billion. This survey also states that half of those shoppers are holding out for bigger sales.  Here in South Carolina, our biggest back to school shopping days […]
July 15, 2019
Time Saving Tips for Managing Your Social Media Accounts

Time Saving Tips for Managing Your Social Media Accounts

  Between serving clients and running a business, there can be little to no time left for managing your own social media accounts for your business. How can you prioritize your time better to actively be creative and engaging while following through with your business’s digital marketing strategy? Here are some time-saving tips for managing social media accounts from the experts.    Focus on the Best Platforms Do some research to choose the platforms that […]
July 22, 2019
back to school marketing

Back to School Marketing

  The next school year is only a few short weeks away for some, so for retailers, it’s time to start revving up your back to school marketing!  The National Retail Federation predicts record-high spending on back to school supplies for 2019 at an all-time high of $80.7 billion. This survey also states that half of those shoppers are holding out for bigger sales.  Here in South Carolina, our biggest back to school shopping days […]
June 24, 2019

Ramp Up Your Content Marketing Efforts With a Company Blog

  You’ve probably heard about content marketing by now and how blogging is an effective way to share your message with your audience. You may have even heard that blogging is less effective but we are here to tell you that it simply isn’t true. If you haven’t started a company blog on your website, you are already behind!  Blogging is a great way to share your brand message, as well as industry updates. There’s […]
May 13, 2019
Social Media Marketing Isn't One Size Fits All

Social Media Marketing Isn’t One Size Fits All

  When you think about social media marketing, for most, all the social platforms start coming to mind: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, etc. This can be overwhelming for the business owner looking to add social media to their marketing efforts. For many, it’s a frustration because they assume they need to be on all platforms, but that’s simply just not true. It’s not a one size fits all. You just simply need to […]
March 4, 2019
So You Want To Be A Social Media Influencer

So You Want To Be A Social Media Influencer

  A social media influencer, you say? What exactly does this mean? Well, simply put, it’s a new job or way of life, if you will, created in part by Millennials who want more flexibility than a 9 to 5 has to offer. It’s also the new #lifegoals for those up-and-coming Gen Z’s. Most are seeing the glitz and glamour tied to the pictures of their favorite influencers. These influencers are traveling all over the […]
January 28, 2019
Creating a Social Media Plan for Your New Business

Creating a Social Media Plan for Your New Business

  With many looking to branch out from the old 9 to 5 and start their own venture, one might say that Entrepreneurship is a goal on a lot of people’s list. In fact, approximately 540,000 people become new business owners each month (The Kauffman Index). New businesses are generally started with a business plan in place that starts the day the doors open, but what about the months leading up to the grand opening? […]