The Modern Marketing Blog

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October 14, 2019
The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Social media changes by the day. What was trending last year is a thing of the past and here at The Modern Connection, we are always looking to the future. We are constantly keeping an eye on anything and everything social media wise that is new and can help build your business. While your audience may have been very present on Facebook at some point, it’s important to keep an eye out and know that […]
October 7, 2019
How to Incorporate User-Generated Content into Your Brand's Instagram Feed

How to Incorporate User-Generated Content into Your Brand’s Instagram Feed

User-generated content (UGC) can be a content creator’s best friend. Sharing UGC can help to build strong relationships with your followers, provide great branded imagery and enhance your brand’s Instagram presence. UGC can be used on most any platform when providing the right credit to the user, but for this blog, we’ll just be focusing on using UGC on Instagram.  AdWeek sums it up nicely with, “User-generated content is basically content related to a brand […]
September 23, 2019
Holiday Marketing The Modern Connection

Why You Should Start Planning Your Holiday Marketing Now

Fall is officially here and the holidays are right around the corner! Consumers typically spend more during this time of year and as a business owner it’s time to prep for the season that lies ahead. Have you started thinking about upcoming sales and promotions you might run for the holidays? You’ll need to plan ahead for gift guides, digital content, doorbusters, holiday services and products. We’re currently working on our Q4 planning, so here […]
September 17, 2019
5 Ways to Increase Engagement with Your Followers

5 Ways to Increase Engagement with Your Followers

We all know how important it is to be on social media. However, not many realize how equally important your engagement is. So what exactly is engagement? This includes people liking, commenting, sharing, and overall interacting with your posts. The more that people engage with your post, the more Facebook and Instagram will push it out to new people as they see this as a popular post. There are a few specific strategies that can […]
February 17, 2017
5 Details That Will Kick Your Website Up a Notch

5 Details That Will Kick Your Website Up a Notch

There is some basic information that most, if not all, websites will contain: what the company does, who they are, and how you can reach them. However, if your website hasn’t been updated in the last few years, or if you’re starting from scratch with a new site, there are a few standard features that will help make your site look more modern and provide a rounded user experience. Here are five details that your […]
January 23, 2017

Tips For Choosing a Website Domain Name

What’s in a name? Turns out if it’s your domain name, a whole heck of a lot! Picking a domain for your website can be tricky, but a memorable domain name is a very important part of your online presence. Here are a few tips to help you pick a domain that will stand out and help your business get seen online. Keep your domain name simple. This is how your customers are going to […]
November 21, 2016
Find Your Happy Place on Facebook

Find Your Happy Place on Facebook

If you’re an avid Facebook user – and let’s face it, most of us are – it’s been a rough couple of months. With the U.S. Presidential election, over-sharing of fake news stories, and overall easy access to every negative thing happening in the world, it sure has felt like maintaining your sanity means dumping Facebook. If you need a digital detox, I get it. It’s healthy to check out. But, I think in the fury […]
September 12, 2016
What Business Owners Can Learn From ESPN's Fantasy Fumble

What Business Owners Can Learn From ESPN’s Fantasy Fumble

I’m a bit of a Fantasy Football nerd. No, I’m not going to sit here and give you the over/under for a sleeper TE that would be a good option for your Week 3 matchup because he’s facing a 10th ranked defense. I’m not that into it. BUT, I do play in two separate leagues, which means I’m glued to my iPhone screen all Sunday long watching the points roll in (or not). This past […]
August 1, 2016
Why Quality Images on Your Website Are a Must

Why Quality Images on Your Website Are a Must

You know the old adage…”A picture is worth a thousand words.” When it comes to website development, this couldn’t be more true. Whether creating a new website or updating an existing one, it’s essential to evaluate your current stock of images and make sure you’re using photos that are high resolution, focused, and represent your business in the best way possible. Here are a couple reasons why photography should be one of the key investments […]