The Modern Marketing Blog

June 1, 2020
Social Media Strategy to Reach Your Audience as Your Business Reopens

Social Media Strategy to Reach Your Audience as Your Business Reopens

As state and nationwide shelter-in-place orders are being eased, we are seeing more and more businesses opening their doors. With reopening a business in today’s landscape, it’s important to remember a lot has changed since the COVID-19 pandemic began. Hours of operation might be different, sanitation and safety measures are being taken and social distancing precautions are being implemented. It’s important to let your customers know when you are open for business, how you will […]
May 27, 2020
4 Ways Your Business Can Use Social Media to Give Back

4 Ways Your Business Can Use Social Media to Give Back

Social media has revolutionized the ways we’re able to give back. From easily shareable sites like GoFundMe, to digital wallets like Venmo and PayPal, donating with just the click of a button has never been easier. Even social platforms like Facebook have implemented a way where you can request donations for your birthday to one of 750,000 nonprofit organizations or charitable causes. Now that all of these innovations exist, what does this mean for you, […]
May 20, 2020
5 of the Latest Social Media Updates for Your Small Business

5 of the Latest Social Media Updates for Your Small Business

There is no better time than now to take another look at social media trends and updates for your small business. Brands are massively communicating with consumers online as audiences have become even more comfortable with social shopping and direct business on social media in general. Take your interactions on social media to a new level by trying out some of these changes and what they mean for you! Facebook FAQ Providing quality customer service […]
May 11, 2020
Facebook Messenger Rooms Vs. Zoom

Facebook Messenger Rooms Vs. Zoom

If you hadn’t heard of Zoom before, chances are you have now. In these past weeks, Zoom has become one of the most popular ways to communicate with people in both personal and professional settings. While we have not been able to meet in person, video conferencing has been the top way to maintain connection. The increase in popularity had people all over the world wishing they had the foresight to invest in Zoom pre-pandemic. […]
May 5, 2020
How to Give Back to the Community Using Social Media

How to Give Back to the Community Using Social Media

So much has changed since March. Households, essential workers, small and large businesses have all experienced major shifts as everyone makes adjustments to the “new normal” brought on by the COVID-19 pandemic. As reality sets in and states and local communities try to find a way to safely reopen to the public, we have seen requests for assistance on social media from local businesses. Some of social media’s major players have rolled out or ramped […]
February 17, 2017
5 Details That Will Kick Your Website Up a Notch

5 Details That Will Kick Your Website Up a Notch

There is some basic information that most, if not all, websites will contain: what the company does, who they are, and how you can reach them. However, if your website hasn’t been updated in the last few years, or if you’re starting from scratch with a new site, there are a few standard features that will help make your site look more modern and provide a rounded user experience. Here are five details that your […]
January 23, 2017

Tips For Choosing a Website Domain Name

What’s in a name? Turns out if it’s your domain name, a whole heck of a lot! Picking a domain for your website can be tricky, but a memorable domain name is a very important part of your online presence. Here are a few tips to help you pick a domain that will stand out and help your business get seen online. Keep your domain name simple. This is how your customers are going to […]
November 21, 2016
Find Your Happy Place on Facebook

Find Your Happy Place on Facebook

If you’re an avid Facebook user – and let’s face it, most of us are – it’s been a rough couple of months. With the U.S. Presidential election, over-sharing of fake news stories, and overall easy access to every negative thing happening in the world, it sure has felt like maintaining your sanity means dumping Facebook. If you need a digital detox, I get it. It’s healthy to check out. But, I think in the fury […]
September 12, 2016
What Business Owners Can Learn From ESPN's Fantasy Fumble

What Business Owners Can Learn From ESPN’s Fantasy Fumble

I’m a bit of a Fantasy Football nerd. No, I’m not going to sit here and give you the over/under for a sleeper TE that would be a good option for your Week 3 matchup because he’s facing a 10th ranked defense. I’m not that into it. BUT, I do play in two separate leagues, which means I’m glued to my iPhone screen all Sunday long watching the points roll in (or not). This past […]
August 1, 2016
Why Quality Images on Your Website Are a Must

Why Quality Images on Your Website Are a Must

You know the old adage…”A picture is worth a thousand words.” When it comes to website development, this couldn’t be more true. Whether creating a new website or updating an existing one, it’s essential to evaluate your current stock of images and make sure you’re using photos that are high resolution, focused, and represent your business in the best way possible. Here are a couple reasons why photography should be one of the key investments […]