Blog

February 20, 2019
Fall 2019 Social Media Intern

Now Hiring: Fall 2019 Social Media Intern

  If you’re a college student looking for hands-on experience in the social media and digital marketing space, we would love for you to apply to our internship program! The Modern Connection is a social media and digital marketing firm, located in Downtown Charleston, working with both large brands and local businesses. Join us this semester to learn all about social media account management, website design, content creation, and more. Responsibilities: First of all, we […]
February 20, 2019
Fall 2019 Social Media Intern

Now Hiring: Summer 2019 Social Media Intern

  If you’re a college student looking for hands-on experience in the social media and digital marketing space, we would love for you to apply to our internship program! The Modern Connection is a social media and digital marketing firm, located in Downtown Charleston, working with both large brands and local businesses. Join us this semester to learn all about social media account management, website design, content creation, and more. Responsibilities: First of all, we […]
February 18, 2019
Your February Instagram Refresher

Your February Instagram Refresher

  Facebook recently released a new report on what Instagram users expect from brands in 2019. (Just a quick reminder as to why Facebook is releasing this information; Facebook owns Instagram.) In this report, 57% of the users polled say that they use Instagram more than they did a year ago and 44% say that they will use it more in the coming year. Within the past two years alone, Instagram has gained half a […]
February 11, 2019

8 of Our Favorite Free Online Resources

  The internet is your oyster for free online resources! Whether it’s free stock images or tips and tricks for blogging, we’ve compiled a list of where to go for anything and everything you need help with. Check out 8 of The Modern Connection’s favorite free online resources below.   DaFont With over 170,000 free downloads, DaFont is your #1 resource for fonts. It’s incredibly easy to search for the perfect font you need! Fonts are categorized […]
February 6, 2019
#WebWeds: What's New With Email Marketing in 2019?

#WebWeds: What’s New With Email Marketing in 2019?

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Check out the segment below:   As we’re moving into effective strategies for 2019, we’re way beyond a monthly newsletter for your business. Although a common misconception is that email marketing doesn’t work anymore, the reality is that […]
February 4, 2019

Email Marketing Trends to Know for 2019

  Now that we have made it through the month of January, have you thought about where your business stands for the year ahead? It’s always a good idea to take a hard look at what you’ve accomplished and which digital marketing trends are viable for your business. After all, if you’re going through the motions of a “new year, new me” then why not take a look at refreshing your marketing strategy as well? […]
December 10, 2018
The Stylish Gift Guide For the Tech Lover

The Stylish Gift Guide For the Tech Lover

  Show some love for the techy in your life with these cutting-edge gadgets! One of the biggest parts of the holiday season is gift-giving, and sometimes it’s tough to know what to buy for the most important people in your life. Do you have someone in your life that is on every social media platform? No matter the level of their tech know-how, we’ve got a stylish gift guide perfect to give and receive. […]
November 5, 2018
Improve Your Facebook Ads with a Pixel

Improve Your Facebook Ads with a Pixel

  Tracking the performance of your Facebook ads into an actual sale has always been a challenge. After all, we all want to connect our followers to a click to purchase. To help show actual real-world business results, Facebook recently announced an update to the Facebook data tracking pixel which will provide additional options for businesses looking to work with third-party providers to merge point of sale data with Facebook performance. What is a Facebook […]
October 1, 2018
Using Instagram Story Stickers in Marketing

Using Instagram Story Stickers in Marketing

  If you’re looking for creative ways to interact with your audience, Instagram Story Stickers are a great addition to your marketing plan. Below you’ll learn how to incorporate some of our favorite Instagram Stickers to create useful and engaging Story content.   Where to Find Your Instagram Story Stickers The most commonly available stickers are Location, Clock, Date, Hashtag, Temperature, Mention, Poll, Question, GIF, Slider, and Music. Are you wondering where and how to […]
July 30, 2018
7 Ways to Grow Your Email List

7 Ways to Grow Your Email List

  Growing your email list requires a little more effort than a “click here to receive our newsletter” or “join our list.” You may need to step up your game to create enticing, clear, and valuable opt-in incentives. Start attracting new subscribers with the following tips:   Create good content. Not all content is worth it for a visitor. Start by offering some beginner advice in a blog post. In order to receive advanced tips, […]