The Modern Marketing Blog

July 13, 2020
Facebook Ads 101: What You Need to Know to Get Started

Facebook Ads 101: What You Need to Know to Get Started

Have you tapped into Facebook ads for your business? Creating Facebook ads and targeting your audience is where this platform really excels the most. Facebook gives you the power to choose your objective, target your audience, where you would like to be displayed, your budget, your format, and the ability to see your results. Facebook ads are connected to Instagram ads, so you can run one campaign and be connected to your consumers on both […]
July 7, 2020
How to Promote a Virtual Event

How to Promote a Virtual Event

It’s no secret that COVID-19 has shifted so many aspects of our lives, including how we plan and enjoy events. Brands and businesses that rely on event attendance have scrambled to come up with ways to remain engaged within their communities. While it may seem impossible to reimagine your in-person event as a virtual one, there are many benefits to leaning into the digital world. Virtual events allow your brand new opportunities to reach a […]
July 1, 2020
Why Your Business Needs a Blog

Why Your Business Needs a Blog

Blogging is one of the most powerful digital marketing tools that any business with a website can put to work. A blog is organic content written for the purpose of providing value to your audience and driving traffic back to your website from social media or third party sites. Not only does it help frame you as an industry expert, it also improves your website’s SEO, it is an effective way to establish your brand’s […]
June 24, 2020
6 Ways to Increase Your Brand's Engagement on Social Media

6 Ways to Increase Your Brand’s Engagement on Social Media

Social Media can be the best way to advertise your business. Initially, it can essentially be a free avenue to introduce your brand online, however, it can be tricky. There’s a popular saying that goes “If you build it, they will come” but this doesn’t apply to social media. You can build it but the chances of people finding it on their own can be slim. Here’s a few things you can do to first […]
June 15, 2020
What You Need to Know About the Newest Shops Feature for Facebook & Instagram

What You Need to Know About the Newest Shops Feature for Facebook & Instagram

During the pandemic, eCommerce brands have been taken to another level and have arguably gained the most value from social media. “Recent data from the Sprout Social Index should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.” This means any seller can bring their business online, no matter the budget. […]
July 13, 2020
Facebook Ads 101: What You Need to Know to Get Started

Facebook Ads 101: What You Need to Know to Get Started

Have you tapped into Facebook ads for your business? Creating Facebook ads and targeting your audience is where this platform really excels the most. Facebook gives you the power to choose your objective, target your audience, where you would like to be displayed, your budget, your format, and the ability to see your results. Facebook ads are connected to Instagram ads, so you can run one campaign and be connected to your consumers on both […]
June 15, 2020
What You Need to Know About the Newest Shops Feature for Facebook & Instagram

What You Need to Know About the Newest Shops Feature for Facebook & Instagram

During the pandemic, eCommerce brands have been taken to another level and have arguably gained the most value from social media. “Recent data from the Sprout Social Index should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.” This means any seller can bring their business online, no matter the budget. […]
May 20, 2020
5 of the Latest Social Media Updates for Your Small Business

5 of the Latest Social Media Updates for Your Small Business

There is no better time than now to take another look at social media trends and updates for your small business. Brands are massively communicating with consumers online as audiences have become even more comfortable with social shopping and direct business on social media in general. Take your interactions on social media to a new level by trying out some of these changes and what they mean for you! Facebook FAQ Providing quality customer service […]
April 21, 2020
Ways Social Media Platforms are Shifting with COVID-19

Ways Social Media Platforms are Shifting with COVID-19

So much has changed in the last couple of weeks. Not only has life itself shifted, but we’ve seen a big jump in social media and digital interaction. As we’ve moved deeper into the pandemic, messaging platforms have surged and changed. The usage of social media has increased drastically as more users go online to connect with friends, family, businesses, and colleagues. Let’s take a look at some of the ways social media platforms are […]
March 24, 2020
What Businesses are Doing Right During COVID-19

What Businesses are Doing Right During COVID-19

Many companies are adapting to the safety issues and health of their customers, employees, and business. As closures, take out, curbside pickup, and relief planning have been changing by the hour, there are certain measures people are taking to keep business up and running and under control. Let’s take a look at what businesses are doing right during COVID-19.  For Customers Keeping your customers informed will help ease any anxieties they might have. While businesses […]