Blog

November 5, 2018
Improve Your Facebook Ads with a Pixel

Improve Your Facebook Ads with a Pixel

  Tracking the performance of your Facebook ads into an actual sale has always been a challenge. After all, we all want to connect our followers to a click to purchase. To help show actual real-world business results, Facebook recently announced an update to the Facebook data tracking pixel which will provide additional options for businesses looking to work with third-party providers to merge point of sale data with Facebook performance. What is a Facebook […]
October 31, 2018
#WebWeds: The End of Google+ and What to Replace It With

#WebWeds: The End of Google+ and What to Replace It With

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   The once very popular social networking platform Google+ is officially “sunsetting” over the next couple of months. After a recent security breach and decline in users, Google execs decided […]
October 29, 2018
Two Things to Test for Every Email Campaign

Two Things to Test for Every Email Campaign

  We are seeing and hearing ads everywhere – from billboards to the radio stations we listen to on our drive to work, to the digital ads on our work computers; advertising never stops. It’s a constant fight amongst marketers and businesses for the attention of their customers. However, one marketing channel, email marketing is a bit more streamlined due to the fact that the customers on an email list chose to be there by […]
October 24, 2018
#WebWeds: Introducing the New Facebook Messenger

#WebWeds: Introducing the New Facebook Messenger

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news.   Introducing Facebook Messenger 4! Facebook is rolling out a new and improved more simplified version of the messaging app due to the recent research obtained. They found out simplicity was a top priority for most users […]
October 22, 2018

Maximizing Your Brand’s Presence on Pinterest

  Choosing to have your brand represented on social media is a smart move. It’s something that we at The Modern Connection can 100% get behind. We back the decision with loads of stats, great numbers and analytics in our strategies. But how are you supposed to know which social media platforms you belong on? Do they all make sense for you or would a presence on just one or two platforms work better? We […]
November 5, 2018
Improve Your Facebook Ads with a Pixel

Improve Your Facebook Ads with a Pixel

  Tracking the performance of your Facebook ads into an actual sale has always been a challenge. After all, we all want to connect our followers to a click to purchase. To help show actual real-world business results, Facebook recently announced an update to the Facebook data tracking pixel which will provide additional options for businesses looking to work with third-party providers to merge point of sale data with Facebook performance. What is a Facebook […]
October 1, 2018
Using Instagram Story Stickers in Marketing

Using Instagram Story Stickers in Marketing

  If you’re looking for creative ways to interact with your audience, Instagram Story Stickers are a great addition to your marketing plan. Below you’ll learn how to incorporate some of our favorite Instagram Stickers to create useful and engaging Story content.   Where to Find Your Instagram Story Stickers The most commonly available stickers are Location, Clock, Date, Hashtag, Temperature, Mention, Poll, Question, GIF, Slider, and Music. Are you wondering where and how to […]
July 30, 2018
7 Ways to Grow Your Email List

7 Ways to Grow Your Email List

  Growing your email list requires a little more effort than a “click here to receive our newsletter” or “join our list.” You may need to step up your game to create enticing, clear, and valuable opt-in incentives. Start attracting new subscribers with the following tips:   Create good content. Not all content is worth it for a visitor. Start by offering some beginner advice in a blog post. In order to receive advanced tips, […]
June 25, 2018
Creating Your Social Media Brand Voice

Creating Your Social Media Brand Voice

  Creating a brand voice to explain who you are as a business is of utmost importance. These traits of who you are, not just what you sell, should be spread across all platforms on social media. Your business goals are to be liked, known, and trusted by your following audience. Let’s take a look at some ways you can create this experience.   Create a Style Guide for Reference Creating a reference guide is […]
May 21, 2018
Social Media Contests Done Right

Social Media Contests Done Right

  For years brands have used contests to outshine their competitors on social media. Over time, companies have been implementing creative giveaways in order to build email lists, boost online engagement and build those trusting relationships with their customers. Social media contests are a powerful way to increase your marketing. Afterall, we all like to win! According to Toggl, even after a competition has ended “three out of four people are more likely to recommend […]