July 16, 2018
Social Media News Recap | July 2018

Social Media News Recap | July 2018

  There’s so much change in the social media and digital marketing sphere everyday. It’s similar to the ebbs and flows of our stock market. Share prices go up, share prices go down. New features get launched, more regulations are put into place. Like the stock market, changes in the digital industry are telling of current cultural and societal shifts. As social media users become more aware of their rights to privacy, social media platforms […]
July 9, 2018

What Your Business Needs to Know About IGTV

  Instagram started as an iPhone-only platform created for sharing square photos with filters back in 2010. Eventually, the app was developed for Android as well. It started supporting short, 15-second videos. Then we were able to upload vertical and horizontal photos, in addition to squares. Videos were then extended to 60-second capabilities. Stories and Story Highlights were added to the platform. And now, there’s IGTV.   What is IGTV? You may have seen Facebook’s […]
July 2, 2018

Why You Should Be Using Pinterest

  Is your business on Pinterest? Are you “pinning” your content? With over 200 million active users and billions of unique pins, Pinterest is continuing to rapidly grow as we speak. You’ve probably tried a recipe or two from Pinterest yourself, however, it’s no longer just a place for viewers to find inspiration for an upcoming party or living room decor tips. What people may not realize is aside from the endless DIY crafts, it’s […]
June 29, 2018

TMC Summer Kickoff: Our Charleston Summer Recommendations

  At The Modern Connection, we love a good Charleston summer. Even when the heat index is 112ºF (😅), there are still endless activities around town. We asked each of our team members what their favorite summer stops, events, and activities are!   Camille: Now that I work remotely in Aiken, my favorite summer spots in Charleston are even more special when I come into town for work (or for a weekend)! After spending a […]
June 28, 2018
Digital Marketing Consultant

Now Hiring: Digital Marketing Consultant

  POSITION TITLE: Digital Marketing Consultant REPORTS TO: CEO LOCATION: Charleston, SC Office DEPARTMENT: Sales Start Date: Immediately BASIC FUNCTION: To contract and on-board new agency clients. Responsible for prospecting new accounts, identifying decisions makers, and keeping accurate data and information on all contacts. Consultants are responsible for initial contact, follow-up, sales appointment, negotiating contract, and maintaining the account relationship. He or she must develop sales plans for each prospect, assess prospect readiness, audit digital presence and identify opportunities for improvement. […]
June 25, 2018
Creating Your Social Media Brand Voice

Creating Your Social Media Brand Voice

  Creating a brand voice to explain who you are as a business is of utmost importance. These traits of who you are, not just what you sell, should be spread across all platforms on social media. Your business goals are to be liked, known, and trusted by your following audience. Let’s take a look at some ways you can create this experience.   Create a Style Guide for Reference Creating a reference guide is […]
May 21, 2018
Social Media Contests Done Right

Social Media Contests Done Right

  For years brands have used contests to outshine their competitors on social media. Over time, companies have been implementing creative giveaways in order to build email lists, boost online engagement and build those trusting relationships with their customers. Social media contests are a powerful way to increase your marketing. Afterall, we all like to win! According to Toggl, even after a competition has ended “three out of four people are more likely to recommend […]
April 9, 2018
A Guide to Merging Facebook Pages

A Guide to Merging Facebook Pages

  It’s easy to confuse your online audience with multiple Facebook pages and locations for one business. It’s important to make things simple for your fans. Although this is not a quick process and can take some time to be approved, it is fairly easy. Let’s clear the air and get started! In this blog, we will walk you through each step in order to merge two Facebook pages. Meeting the Requirements to Merge There […]
February 26, 2018
4 Actionable Ways to Create Relatable Social Media Content

4 Actionable Ways to Create Relatable Social Media Content

  So you’ve heard us say over and over how important it is to create actionable, engaging, and relatable content to keep your readers coming back for more. As we all know, creating quality content is important when you are trying to build a larger audience, but increasing your readers actions to click requires time and creativity. Here are some secrets on how to share interactive content while still keeping your business relevant.   Provide […]
December 18, 2017

Are You Ready to Publish?

Before you hit the publish button on your new blog content, have you considered all of the critical details? While catching the interest of your readers, it’s also important to make sure you don’t miss any small or large necessities for reaching the best results. Follow this writing checklist to be sure your posts are ready before you hit the internet. Create a Catchy Topic There are plenty of blog topics to choose from so […]