The Modern Marketing Blog

June 1, 2020
Social Media Strategy to Reach Your Audience as Your Business Reopens

Social Media Strategy to Reach Your Audience as Your Business Reopens

As state and nationwide shelter-in-place orders are being eased, we are seeing more and more businesses opening their doors. With reopening a business in today’s landscape, it’s important to remember a lot has changed since the COVID-19 pandemic began. Hours of operation might be different, sanitation and safety measures are being taken and social distancing precautions are being implemented. It’s important to let your customers know when you are open for business, how you will […]
May 27, 2020
4 Ways Your Business Can Use Social Media to Give Back

4 Ways Your Business Can Use Social Media to Give Back

Social media has revolutionized the ways we’re able to give back. From easily shareable sites like GoFundMe, to digital wallets like Venmo and PayPal, donating with just the click of a button has never been easier. Even social platforms like Facebook have implemented a way where you can request donations for your birthday to one of 750,000 nonprofit organizations or charitable causes. Now that all of these innovations exist, what does this mean for you, […]
May 20, 2020
5 of the Latest Social Media Updates for Your Small Business

5 of the Latest Social Media Updates for Your Small Business

There is no better time than now to take another look at social media trends and updates for your small business. Brands are massively communicating with consumers online as audiences have become even more comfortable with social shopping and direct business on social media in general. Take your interactions on social media to a new level by trying out some of these changes and what they mean for you! Facebook FAQ Providing quality customer service […]
May 11, 2020
Facebook Messenger Rooms Vs. Zoom

Facebook Messenger Rooms Vs. Zoom

If you hadn’t heard of Zoom before, chances are you have now. In these past weeks, Zoom has become one of the most popular ways to communicate with people in both personal and professional settings. While we have not been able to meet in person, video conferencing has been the top way to maintain connection. The increase in popularity had people all over the world wishing they had the foresight to invest in Zoom pre-pandemic. […]
May 5, 2020
How to Give Back to the Community Using Social Media

How to Give Back to the Community Using Social Media

So much has changed since March. Households, essential workers, small and large businesses have all experienced major shifts as everyone makes adjustments to the “new normal” brought on by the COVID-19 pandemic. As reality sets in and states and local communities try to find a way to safely reopen to the public, we have seen requests for assistance on social media from local businesses. Some of social media’s major players have rolled out or ramped […]
March 27, 2017
How to Make Your Video Marketing Have the Biggest Impact

How to Make Your Video Marketing Have the Biggest Impact

If you have a business online and are seeking out new ways to market yourself, you may be interested in investing some time into online video marketing. As of the end of 2016, ⅓ of all online activity is spent watching videos. By coming up with videos to market your product online, you greatly increase the chance that your customer will see the video and be more likely to buy your product. Here are some […]
March 13, 2017

What You Need to Know About Facebook Stories

Facebook’s mission to clone Snapchat features wherever possible just took the next logical step. After some months of testing Stories in the main Facebook app, the popular social network has unleashed the feature to many users around the globe. Showcasing a similar effort in Instagram, Whatsapp and Messenger, you can stitch together videos and photos to share stories that will disappear after 24 hours. Finding this feature in the main Facebook app is something significant, […]
January 13, 2017

Logo Design Trends for 2017

Logos always have been, and always will be, a critical element for any business or brand. Staying relevant is also a key part of a company’s success, so it is imperative that you be up to date on design trends if you are considering re-branding in 2017. Here are four trends that have been seeing an upswing in logo design to take you into 2017. 1. Hand Drawn Designs Conveying a sense of authenticity, hand-drawn […]
December 12, 2016

Making A Commercial

We’ve said it before, and we’ll say it again: the value of video goes a very long way in your marketing strategy. With the rise of internet video and digital advertising, some businesses have decided to remove television commercials from their marketing mix. While this may save some money in the short-run, TV is still one of the best mediums that can gain you exposure over time, as it allows for repeat exposure to your […]
September 5, 2016

A Guide To Reddit for Digital Marketers

If you haven’t already heard of Reddit, then you are sleeping on one of the best uncapitalized forums on the internet. Reddit is a social media, social news aggregation, web content rating and discussion website, with a passionate community of 234 million users. A link to your business or product can go viral instantly on Reddit, and bring you an enormous amount of visitors. This has happened to many small businesses, so it may be […]