The Modern Marketing Blog

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October 14, 2019
The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Social media changes by the day. What was trending last year is a thing of the past and here at The Modern Connection, we are always looking to the future. We are constantly keeping an eye on anything and everything social media wise that is new and can help build your business. While your audience may have been very present on Facebook at some point, it’s important to keep an eye out and know that […]
October 7, 2019
How to Incorporate User-Generated Content into Your Brand's Instagram Feed

How to Incorporate User-Generated Content into Your Brand’s Instagram Feed

User-generated content (UGC) can be a content creator’s best friend. Sharing UGC can help to build strong relationships with your followers, provide great branded imagery and enhance your brand’s Instagram presence. UGC can be used on most any platform when providing the right credit to the user, but for this blog, we’ll just be focusing on using UGC on Instagram.  AdWeek sums it up nicely with, “User-generated content is basically content related to a brand […]
September 23, 2019
Holiday Marketing The Modern Connection

Why You Should Start Planning Your Holiday Marketing Now

Fall is officially here and the holidays are right around the corner! Consumers typically spend more during this time of year and as a business owner it’s time to prep for the season that lies ahead. Have you started thinking about upcoming sales and promotions you might run for the holidays? You’ll need to plan ahead for gift guides, digital content, doorbusters, holiday services and products. We’re currently working on our Q4 planning, so here […]
September 17, 2019
5 Ways to Increase Engagement with Your Followers

5 Ways to Increase Engagement with Your Followers

We all know how important it is to be on social media. However, not many realize how equally important your engagement is. So what exactly is engagement? This includes people liking, commenting, sharing, and overall interacting with your posts. The more that people engage with your post, the more Facebook and Instagram will push it out to new people as they see this as a popular post. There are a few specific strategies that can […]
March 27, 2017
How to Make Your Video Marketing Have the Biggest Impact

How to Make Your Video Marketing Have the Biggest Impact

If you have a business online and are seeking out new ways to market yourself, you may be interested in investing some time into online video marketing. As of the end of 2016, ⅓ of all online activity is spent watching videos. By coming up with videos to market your product online, you greatly increase the chance that your customer will see the video and be more likely to buy your product. Here are some […]
March 13, 2017

What You Need to Know About Facebook Stories

Facebook’s mission to clone Snapchat features wherever possible just took the next logical step. After some months of testing Stories in the main Facebook app, the popular social network has unleashed the feature to many users around the globe. Showcasing a similar effort in Instagram, Whatsapp and Messenger, you can stitch together videos and photos to share stories that will disappear after 24 hours. Finding this feature in the main Facebook app is something significant, […]
January 13, 2017

Logo Design Trends for 2017

Logos always have been, and always will be, a critical element for any business or brand. Staying relevant is also a key part of a company’s success, so it is imperative that you be up to date on design trends if you are considering re-branding in 2017. Here are four trends that have been seeing an upswing in logo design to take you into 2017. 1. Hand Drawn Designs Conveying a sense of authenticity, hand-drawn […]
December 12, 2016

Making A Commercial

We’ve said it before, and we’ll say it again: the value of video goes a very long way in your marketing strategy. With the rise of internet video and digital advertising, some businesses have decided to remove television commercials from their marketing mix. While this may save some money in the short-run, TV is still one of the best mediums that can gain you exposure over time, as it allows for repeat exposure to your […]
September 5, 2016

A Guide To Reddit for Digital Marketers

If you haven’t already heard of Reddit, then you are sleeping on one of the best uncapitalized forums on the internet. Reddit is a social media, social news aggregation, web content rating and discussion website, with a passionate community of 234 million users. A link to your business or product can go viral instantly on Reddit, and bring you an enormous amount of visitors. This has happened to many small businesses, so it may be […]