The Modern Marketing Blog

June 8, 2020
The Best Social Media Practices to Reach Boomers, Gen X, Gen Y, and Gen Z

The Best Social Media Practices to Reach Boomers, Gen X, Gen Y, and Gen Z

Contrary to popular belief, social media is not exclusively for Millennials. Baby boomers are not only using social media daily, but 84% of boomers report that social media is likely to improve their lives. No matter the demographic your brand is trying to reach, social media is the best tool to make contact.  When considering which social media platforms will work best for your brand, you’ll have to first identify what your target audience is. […]
June 1, 2020
Social Media Strategy to Reach Your Audience as Your Business Reopens

Social Media Strategy to Reach Your Audience as Your Business Reopens

As state and nationwide shelter-in-place orders are being eased, we are seeing more and more businesses opening their doors. With reopening a business in today’s landscape, it’s important to remember a lot has changed since the COVID-19 pandemic began. Hours of operation might be different, sanitation and safety measures are being taken and social distancing precautions are being implemented. It’s important to let your customers know when you are open for business, how you will […]
May 27, 2020
4 Ways Your Business Can Use Social Media to Give Back

4 Ways Your Business Can Use Social Media to Give Back

Social media has revolutionized the ways we’re able to give back. From easily shareable sites like GoFundMe, to digital wallets like Venmo and PayPal, donating with just the click of a button has never been easier. Even social platforms like Facebook have implemented a way where you can request donations for your birthday to one of 750,000 nonprofit organizations or charitable causes. Now that all of these innovations exist, what does this mean for you, […]
May 20, 2020
5 of the Latest Social Media Updates for Your Small Business

5 of the Latest Social Media Updates for Your Small Business

There is no better time than now to take another look at social media trends and updates for your small business. Brands are massively communicating with consumers online as audiences have become even more comfortable with social shopping and direct business on social media in general. Take your interactions on social media to a new level by trying out some of these changes and what they mean for you! Facebook FAQ Providing quality customer service […]
May 11, 2020
Facebook Messenger Rooms Vs. Zoom

Facebook Messenger Rooms Vs. Zoom

If you hadn’t heard of Zoom before, chances are you have now. In these past weeks, Zoom has become one of the most popular ways to communicate with people in both personal and professional settings. While we have not been able to meet in person, video conferencing has been the top way to maintain connection. The increase in popularity had people all over the world wishing they had the foresight to invest in Zoom pre-pandemic. […]
August 19, 2016
Everything You Need to Know About Infographics

Everything You Need to Know About Infographics

I think most people would agree that it is more enjoyable and easier to read text when the text is broken up by photos or videos. In fact, researchers from Xerox found that colored visuals increase people’s willingness to read a piece of content by 80%. Humans, by nature, are very visual beings. Reading text and comprehending it is a visual task, but our brains tend to not understand text as quickly as we do […]
July 29, 2016
5 Ways to Get the Most Out of Your Smartphone Video

5 Ways to Get the Most Out of Your Smartphone Video

Since 2001 when the first camera phone was introduced to the world, the amount of pictures and videos being taken on a day to day basis has skyrocketed. And with the introduction of apps like Instagram, Facebook, and Snapchat, the sharing of those photos and videos has become crucial to how you and your brand are perceived by your customer. As I have written on the subject of improved photography for social media, I thought […]
July 4, 2016
4 Types of Facebook Apps You Should be Using

4 Types of Facebook Apps You Should be Using

In this day and age, when you hear the phrase, “there’s an app for that”, it is more likely to be true than not. What most people don’t realize, though, is how many apps are available for Facebook’s platform, aside from the handful of silly games that you constantly receive invitations for (looking at you farmville). If you run a Facebook page, there are some awesome apps available to you to help improve your page’s […]
June 10, 2016
4 Photoshop Tutorials To Help You Maximize Your Workflow

4 Photoshop Tutorials To Help You Maximize Your Workflow

When it comes to graphic design and photo editing, the Adobe Suite is pretty much the standard in the industry. Arguably the crown jewel of Adobe’s editing programs is Photoshop, so ubiquitous that it has almost become a proprietary eponym for photo-editing software (think Kleenex, Xerox, and Q-tip). Now that Adobe has taken their suite to the Creative Cloud and made it subscription based, Photoshop is available for just $10 a month, which has lead […]
May 23, 2016
Using Videos to Maximize your Social Presence

Using Videos to Maximize your Social Presence

Videos are the new photos. There’s no denying the fact that videos have become a huge part of what your customers are viewing while they are on the internet. Youtube’s user base has passed the 1 billion mark, almost one-third of all people active on the web, while Facebook and Snapchat have both passed the 8 BILLION views per day mark on their respective platforms. If you are a business owner and you are not […]