The Modern Marketing Blog

August 12, 2019
The Modern Connection Why You Should Keep Your Personal and Professional Social Media Separate

Why You Should Keep Your Personal and Professional Social Media Separate

    Authenticity is becoming more and more important today on social media. In addition to being honest and real with your followers, people enjoy seeing the face behind the brand and feeling like they have a personal connection. Plus, interacting on social media with your fans can help build a strong business relationship. On that note, however, how do we know if we’re sharing too much? Showing your business’s personality is very important, but […]
August 5, 2019
why-your-website-needs-an-occasional-SEO-audit-the-modern-connection

Why Your Website Needs an Occasional SEO Audit

    Here at The Modern Connection, we talk a lot about how necessary refreshes are for your digital presence. Social media platforms are constantly changing and introducing new updates, so it’s important to keep your presence up to date. But it doesn’t stop there. Your website deserves that same attention and we don’t just mean on the front end with new graphics and fresh photography. We’re talking an SEO audit. An SEO audit can […]
July 29, 2019
the modern connection internship

An Intern’s Experience at The Modern Connection

  This summer I had the wonderful opportunity of interning at The Modern Connection, a social media and digital marketing firm in the heart of downtown Charleston, South Carolina. As the Social Media intern, like the title suggests, my primary focus was everything social media, whether that meant learning about its intricacies or implementing my newly acquired knowledge to the various client accounts. Responsibilities as the intern varied day by day; however, in general, my […]
July 22, 2019
back to school marketing

Back to School Marketing

  The next school year is only a few short weeks away for some, so for retailers, it’s time to start revving up your back to school marketing!  The National Retail Federation predicts record-high spending on back to school supplies for 2019 at an all-time high of $80.7 billion. This survey also states that half of those shoppers are holding out for bigger sales.  Here in South Carolina, our biggest back to school shopping days […]
July 15, 2019
Time Saving Tips for Managing Your Social Media Accounts

Time Saving Tips for Managing Your Social Media Accounts

  Between serving clients and running a business, there can be little to no time left for managing your own social media accounts for your business. How can you prioritize your time better to actively be creative and engaging while following through with your business’s digital marketing strategy? Here are some time-saving tips for managing social media accounts from the experts.    Focus on the Best Platforms Do some research to choose the platforms that […]