The Modern Marketing Blog

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November 11, 2019
What Is Google Search Console and Why Do You Need It?

What Is Google Search Console and Why Do You Need It?

Do you have your own website or maintain a website for your company? Anyone who has a website can and should dive into using Google Search Console in order to observe the performance of the site. You do not have to sign up to be included into a Google search, but signing-up will show you how you can improve your website and understand how Google sees your site. According to Google, “whether you’re a business […]
November 4, 2019
Who are Millennials and are they the right customer for your brand?

Who are Millennials and are they the right customer for your brand?

Millennials are often mislabeled with characteristics and behaviors that are not true to who the generation is as a whole. There is a lot of misleading information in the industry about this generation and we’re setting a few things straight. We’re defining who these Millennials are, taking a look at some of their habits and helping you decide if they are the right customer for your brand.  First up, who are Millennials? Gen Y, also […]
October 28, 2019
How to Know If a Social Media Platform Is Right for Your Business

How to Know If a Social Media Platform Is Right for Your Business

Social media marketing is definitely an avenue that all businesses should consider when reviewing or creating a marketing strategy for their brand. Even if you have past social media profiles for your business, they need to be reviewed and refreshed with the times.  Here are a few indicators for what social media platforms will be right for your business.  Facebook  As of April of this year, Facebook has reached 2.38 billion users worldwide. Some defining […]
October 25, 2019
Fall 2019 Social Media Intern

Spring 2020 Social Media Intern

Seeking: Social Media Interns Number of Positions: Up to two (2) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Spring internship! Responsibilities: Build your work experience and portfolio in the exciting world of social media! We’re looking for […]
October 21, 2019
Avoid These Common Instagram Giveaway Mistakes During Black Friday and Cyber Monday

Avoid These Common Instagram Giveaway Mistakes During Black Friday and Cyber Monday

The beasts of Black Friday and Cyber Monday are right around the corner and it’s important to avoid social media mistakes and flops in your Instagram giveaways. According to Adobe, “Last year, revenue from Black Friday increased 23.6% over the previous year, topping out at $6.2 billion” and “Cyber Monday sales topped $7.9 billion making it the single largest shopping day in U.S. history.” Competition will be at its highest, so it’s time for marketers […]