The Modern Marketing Blog

July 15, 2019
Time Saving Tips for Managing Your Social Media Accounts

Time Saving Tips for Managing Your Social Media Accounts

  Between serving clients and running a business, there can be little to no time left for managing your own social media accounts for your business. How can you prioritize your time better to actively be creative and engaging while following through with your business’s digital marketing strategy? Here are some time-saving tips for managing social media accounts from the experts.    Focus on the Best Platforms Do some research to choose the platforms that […]
July 8, 2019
Tips for Keeping Up Online Appearances While Traveling

Tips for Keeping Up Online Appearances While Traveling

  Summer is in full swing and hopefully, you’ve got one or two vacations on the books to look forward to! While you’re planning your trip to California, New York City, or maybe even Hawaii, you should also be planning for how you will handle your social media during your time away. Your online presence does not come to a screeching halt just because you’re out of the office. Consistency is key when it comes […]
July 1, 2019
learn to convert with lead magnets

Learn to Convert with Lead Magnets

  Your digital marketing strategy should be built out with detailed plans for your website, social media platforms and digital advertising, but we’re here to make the case for a conversion tool that often gets forgotten. We’re talking lead magnets. They take shape in many different forms, documents and templates but their conversion rates are invaluable.  By definition, a lead magnet is a tool used in marketing that provides a helpful resource such as a […]
June 24, 2019

Ramp Up Your Content Marketing Efforts With a Company Blog

  You’ve probably heard about content marketing by now and how blogging is an effective way to share your message with your audience. You may have even heard that blogging is less effective but we are here to tell you that it simply isn’t true. If you haven’t started a company blog on your website, you are already behind!  Blogging is a great way to share your brand message, as well as industry updates. There’s […]
June 17, 2019

The Benefits of Promotional Giveaways on Social Media

  For years, businesses have used giveaways to gain attention from followers on social media. Over time, companies have been implementing creative giveaways in order to build email lists, boost online engagement and build those trusting relationships with their customers. Social media giveaways are a powerful tool to increase your marketing. After all, we all like to win! According to Toggl, even after a promotion has ended, “three out of four people are more likely […]