The Modern Marketing Blog

March 18, 2019

Influencer Marketing 101: How to Get Your Business Started

  In this day and age, we’re no strangers to Influencer Marketing. According to a study by Influencer Marketing Hub, 92% of surveyors believe influencer marketing is an effective form of marketing. You may have heard of this business tactic, but what is all the hype about? More and more influencers pop up on the scene every day, and companies are trusting them to represent their brand. Followers listen to these influencers, value their opinion, […]
March 11, 2019

Social Media Contest Rules on Facebook

  Rules. The word that no one really loves to hear, right? Giveaways and promotions have become increasingly popular on social media but remember, there are certain rules to follow when creating social media contests. Rules and regulations are constantly changing on Facebook so it can be difficult when it comes to knowing what is legal and what isn’t legal. Let’s take a look at the can’s and can’ts for running a social media contest […]
March 4, 2019
So You Want To Be A Social Media Influencer

So You Want To Be A Social Media Influencer

  A social media influencer, you say? What exactly does this mean? Well, simply put, it’s a new job or way of life, if you will, created in part by Millennials who want more flexibility than a 9 to 5 has to offer. It’s also the new #lifegoals for those up-and-coming Gen Z’s. Most are seeing the glitz and glamour tied to the pictures of their favorite influencers. These influencers are traveling all over the […]
February 25, 2019
Website Analytics You Need to Pay Attention To

Website Analytics You Need to Pay Attention To

  We’re going to take a minute to talk about the “A” word. You know the one. Analytics. They’re incredibly dry, and if you’re more creative-minded than analytical like me, they can be super confusing and hard to understand. But they’re still important. Checking out your analytics is an essential step to knowing whether your digital marketing efforts are a success. Although Google Analytics can be a crazy vortex with enough information to engulf you […]
February 20, 2019
Fall 2019 Social Media Intern

Now Hiring: Fall 2019 Social Media Intern

  If you’re a college student looking for hands-on experience in the social media and digital marketing space, we would love for you to apply to our internship program! The Modern Connection is a social media and digital marketing firm, located in Downtown Charleston, working with both large brands and local businesses. Join us this semester to learn all about social media account management, website design, content creation, and more. Responsibilities: First of all, we […]