The Modern Marketing Blog

March 9, 2020
Is Social Media Someone’s First Introduction to Your Brand? The Modern Connection

Is Social Media Someone’s First Introduction to Your Brand?

You’ve made pitches, you’ve networked, and you’ve created a business you’re proud of. You know the steps of how to close the deal when you’re in a room with someone; eye contact, a strong handshake, and confidence are the keys to a good first impression. But what about the first impression that reaches the most people, the one that takes place behind a screen rather than face-to-face?  Digital Presence In 2019, there were over 3.5 […]
March 3, 2020
Summer 2020 Social Media Intern The Modern Connection

Summer 2020 Social Media Intern

Seeking: Social Media Interns Number of Positions: Up to two (2) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Summer internship! Responsibilities: Build your work experience and portfolio in the exciting world of social media! We’re looking for […]
March 2, 2020
The Modern Connection Updating Your Personal LinkedIn to Best Represent Your Business

Updating Your Personal LinkedIn to Best Represent Your Business

LinkedIn is the social network for professionals. The platform caters to career development, building networks and creating connections. It might not be the first social media platform that comes to mind when building your brand’s digital presence, but it’s time to start paying attention to your personal LinkedIn. A professional and properly branded personal LinkedIn page is essential to best represent your business.  Follow these 5 tips to make sure your personal LinkedIn profile is […]
February 24, 2020
Essential Social Media KPIs to Track

Essential Social Media KPIs to Track

You’re following a posting schedule, using hashtags and keeping track of social media algorithms, but at the end of the day; how do you know you are making the right marketing impact? The answer is data. Determining your social media performance can be tracked by looking at your metrics. KPIs, short for Key Performance Indicators, are the critical indicators of progress towards an intended result. Besides your like counts and followers, the only way to […]
February 17, 2020
The Modern Connection Ways to Increase Reviews for Your Small Business

Ways to Increase Reviews for Your Small Business

Business reviews can be daunting but they are necessary to show the world how great your product or service is. Even if you are hesitant to claim your business name on review sites, we guarantee people are still talking about your brand or business online. It’s best to get ahead of the game and claim your presence so you can control the conversation.  In fact, according to a recent BrightLocal survey, reviews help customers build […]