The Modern Marketing Blog

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October 28, 2019
How to Know If a Social Media Platform Is Right for Your Business

How to Know If a Social Media Platform Is Right for Your Business

Social media marketing is definitely an avenue that all businesses should consider when reviewing or creating a marketing strategy for their brand. Even if you have past social media profiles for your business, they need to be reviewed and refreshed with the times.  Here are a few indicators for what social media platforms will be right for your business.  Facebook  As of April of this year, Facebook has reached 2.38 billion users worldwide. Some defining […]
October 25, 2019
Fall 2019 Social Media Intern

Spring 2020 Social Media Intern

Seeking: Social Media Interns Number of Positions: Up to two (2) You’re driven. Tech savvy. A social media-competent college student looking for hands-on, real world experience in digital marketing. If you’re the best of the best and can bring fresh ideas to the table, along with creative talent — we want you to join our team for a Spring internship! Responsibilities: Build your work experience and portfolio in the exciting world of social media! We’re looking for […]
October 21, 2019
Avoid These Common Instagram Giveaway Mistakes During Black Friday and Cyber Monday

Avoid These Common Instagram Giveaway Mistakes During Black Friday and Cyber Monday

The beasts of Black Friday and Cyber Monday are right around the corner and it’s important to avoid social media mistakes and flops in your Instagram giveaways. According to Adobe, “Last year, revenue from Black Friday increased 23.6% over the previous year, topping out at $6.2 billion” and “Cyber Monday sales topped $7.9 billion making it the single largest shopping day in U.S. history.” Competition will be at its highest, so it’s time for marketers […]
October 18, 2019
Now Hiring: Jr. Social Media Manager

Now Hiring: Jr. Social Media Manager

We’re Hiring! The Jr. Social Media Manager is responsible for both assisting the Social Media Managers and overseeing online marketing activities for clients assigned. These duties include content creation and scheduling as well as monitoring accounts and responding to conversations. Specific position expectations include: Create weekly social content calendars that maintain the appropriate client voice and strategy messaging points. Content calendars are to be completed the Friday prior and should run from Monday through Sunday. Schedule content […]
October 14, 2019
The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Social media changes by the day. What was trending last year is a thing of the past and here at The Modern Connection, we are always looking to the future. We are constantly keeping an eye on anything and everything social media wise that is new and can help build your business. While your audience may have been very present on Facebook at some point, it’s important to keep an eye out and know that […]