Blog

November 12, 2018
What the TMC Team is Thankful For

What the TMC Team is Thankful For

  Thanksgiving wouldn’t be Thanksgiving without giving a little thanks! We at The Modern Connection have so much to be thankful for and in celebration of the holidays, here are some things our team is especially thankful for this year:   Ashley T. Caldwell, Founder & CEO I’m super grateful for my wonderful family who keep me supported, grounded and truly help me remember what’s most important in life. My friends who bring so much […]
November 7, 2018
#WebWeds: Prepping Your Business for 2019

#WebWeds: Prepping Your Business for 2019

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   Tis the season!! With Halloween officially behind us and Thanksgiving and Halloween on the way, it’s safe to say that all businesses should be thinking about their 2019 marketing […]
November 5, 2018
Improve Your Facebook Ads with a Pixel

Improve Your Facebook Ads with a Pixel

  Tracking the performance of your Facebook ads into an actual sale has always been a challenge. After all, we all want to connect our followers to a click to purchase. To help show actual real-world business results, Facebook recently announced an update to the Facebook data tracking pixel which will provide additional options for businesses looking to work with third-party providers to merge point of sale data with Facebook performance. What is a Facebook […]
October 31, 2018
#WebWeds: The End of Google+ and What to Replace It With

#WebWeds: The End of Google+ and What to Replace It With

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. You can listen to the segment below:   The once very popular social networking platform Google+ is officially “sunsetting” over the next couple of months. After a recent security breach and decline in users, Google execs decided […]
October 29, 2018
Two Things to Test for Every Email Campaign

Two Things to Test for Every Email Campaign

  We are seeing and hearing ads everywhere – from billboards to the radio stations we listen to on our drive to work, to the digital ads on our work computers; advertising never stops. It’s a constant fight amongst marketers and businesses for the attention of their customers. However, one marketing channel, email marketing is a bit more streamlined due to the fact that the customers on an email list chose to be there by […]