The Modern Marketing Blog

June 8, 2020
The Best Social Media Practices to Reach Boomers, Gen X, Gen Y, and Gen Z

The Best Social Media Practices to Reach Boomers, Gen X, Gen Y, and Gen Z

Contrary to popular belief, social media is not exclusively for Millennials. Baby boomers are not only using social media daily, but 84% of boomers report that social media is likely to improve their lives. No matter the demographic your brand is trying to reach, social media is the best tool to make contact.  When considering which social media platforms will work best for your brand, you’ll have to first identify what your target audience is. […]
June 1, 2020
Social Media Strategy to Reach Your Audience as Your Business Reopens

Social Media Strategy to Reach Your Audience as Your Business Reopens

As state and nationwide shelter-in-place orders are being eased, we are seeing more and more businesses opening their doors. With reopening a business in today’s landscape, it’s important to remember a lot has changed since the COVID-19 pandemic began. Hours of operation might be different, sanitation and safety measures are being taken and social distancing precautions are being implemented. It’s important to let your customers know when you are open for business, how you will […]
May 27, 2020
4 Ways Your Business Can Use Social Media to Give Back

4 Ways Your Business Can Use Social Media to Give Back

Social media has revolutionized the ways we’re able to give back. From easily shareable sites like GoFundMe, to digital wallets like Venmo and PayPal, donating with just the click of a button has never been easier. Even social platforms like Facebook have implemented a way where you can request donations for your birthday to one of 750,000 nonprofit organizations or charitable causes. Now that all of these innovations exist, what does this mean for you, […]
May 20, 2020
5 of the Latest Social Media Updates for Your Small Business

5 of the Latest Social Media Updates for Your Small Business

There is no better time than now to take another look at social media trends and updates for your small business. Brands are massively communicating with consumers online as audiences have become even more comfortable with social shopping and direct business on social media in general. Take your interactions on social media to a new level by trying out some of these changes and what they mean for you! Facebook FAQ Providing quality customer service […]
May 11, 2020
Facebook Messenger Rooms Vs. Zoom

Facebook Messenger Rooms Vs. Zoom

If you hadn’t heard of Zoom before, chances are you have now. In these past weeks, Zoom has become one of the most popular ways to communicate with people in both personal and professional settings. While we have not been able to meet in person, video conferencing has been the top way to maintain connection. The increase in popularity had people all over the world wishing they had the foresight to invest in Zoom pre-pandemic. […]