The Modern Marketing Blog

May 28, 2019

What Your Business Needs to Know About Sales Funnels

  A sales funnel is a sales/marketing structure that leads customers through the buying journey. It’s an intentional funnel put together by your sales and marketing teams that naturally helps to coax leads and potential customers further and further towards making a purchase and becoming customers for life. This is an essential tool to use to help your business grow, and continue to increase your revenue and profit.   A sales funnel looks a little […]
May 20, 2019
Running a Social Media Contest, From Start to Finish

Running a Social Media Contest From Start to Finish

  Hosting a social media contest is relatively easy and it takes little time to have a huge impact on the growth of your business. With organic reach on a slow decline, a simple giveaway can create a large media buzz and boost online, but it’s important to follow some steps. Let’s take a look at these from start to finish.   Set Your Goal What are the goals or KPI’s you want to hit? […]
May 13, 2019
Social Media Marketing Isn't One Size Fits All

Social Media Marketing Isn’t One Size Fits All

  When you think about social media marketing, for most, all the social platforms start coming to mind: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, etc. This can be overwhelming for the business owner looking to add social media to their marketing efforts. For many, it’s a frustration because they assume they need to be on all platforms, but that’s simply just not true. It’s not a one size fits all. You just simply need to […]
May 6, 2019
Facebook and Instagram Updates from the F8 Conference

Facebook and Instagram Updates from F8 2019

  This past week, Facebook execs took the stage for their F8 conference, a two day event in San Jose, California. This year’s conference was focused on technology and human connection. The past year has been undeniably rough for Facebook, but CEO Mark Zuckerberg’s keynote speech tackled the privacy elephant in the room with a theme of “the future is private”. During F8, Facebook announced a number of changes and updates to their own platform, […]
April 22, 2019
16 Smartphone Apps We Use For Our Clients

16 Smartphone Apps We Use For Our Clients

  Smartphone apps really make a difference in our work at The Modern Connection. Each week a new batch of photo editing, scheduling, or communication apps are released and between all of us on the team, we’ve tried a good bit of them. Every once in a while, we find a new platform that we really love and decide to try out, but most of the time, we stay loyal to the apps that haven’t […]