The Modern Marketing Blog

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October 21, 2019
Avoid These Common Instagram Giveaway Mistakes During Black Friday and Cyber Monday

Avoid These Common Instagram Giveaway Mistakes During Black Friday and Cyber Monday

The beasts of Black Friday and Cyber Monday are right around the corner and it’s important to avoid social media mistakes and flops in your Instagram giveaways. According to Adobe, “Last year, revenue from Black Friday increased 23.6% over the previous year, topping out at $6.2 billion” and “Cyber Monday sales topped $7.9 billion making it the single largest shopping day in U.S. history.” Competition will be at its highest, so it’s time for marketers […]
October 18, 2019
Now Hiring: Jr. Social Media Manager

Now Hiring: Jr. Social Media Manager

We’re Hiring! The Jr. Social Media Manager is responsible for both assisting the Social Media Managers and overseeing online marketing activities for clients assigned. These duties include content creation and scheduling as well as monitoring accounts and responding to conversations. Specific position expectations include: Create weekly social content calendars that maintain the appropriate client voice and strategy messaging points. Content calendars are to be completed the Friday prior and should run from Monday through Sunday. Schedule content […]
October 14, 2019
The Rise and Fall of Social Media Platforms

The Rise and Fall of Social Media Platforms

Social media changes by the day. What was trending last year is a thing of the past and here at The Modern Connection, we are always looking to the future. We are constantly keeping an eye on anything and everything social media wise that is new and can help build your business. While your audience may have been very present on Facebook at some point, it’s important to keep an eye out and know that […]
October 7, 2019
How to Incorporate User-Generated Content into Your Brand's Instagram Feed

How to Incorporate User-Generated Content into Your Brand’s Instagram Feed

User-generated content (UGC) can be a content creator’s best friend. Sharing UGC can help to build strong relationships with your followers, provide great branded imagery and enhance your brand’s Instagram presence. UGC can be used on most any platform when providing the right credit to the user, but for this blog, we’ll just be focusing on using UGC on Instagram.  AdWeek sums it up nicely with, “User-generated content is basically content related to a brand […]