The Modern Marketing Blog

February 10, 2020
What is TikTok and Should Your Business Join the Platform? The Modern Connection

What is TikTok and Should Your Business Join the Platform?

Video clips have played a significant role in the social media sphere, and TikTok is currently the leading destination for short-form mobile video. This app is a video-sharing social networking platform owned by ByteDance, a Chinese-based company. Video-based platforms have not been nearly as consistent as some of the social key players like Facebook and Instagram. One of the first major short-form video platforms was Vine, which met its demise as other social media platforms […]
February 3, 2020
4 Reasons Why Blogs are Still Relevant in 2020

4 Reasons Why Blogs are Still Relevant in 2020

Trends in content creation come and go. But for all of the current content trends, there are just as many digital marketing best practices. One of those best practices that has withstood the test of time? Blogging.  So while no two clients are the same and no two brands should have the exact same content strategy, blogging for your brand should be and should remain one of the top ways to reach your target audience.  […]
January 27, 2020
How to Improve Your Content Writing Skills

How to Improve Your Content Writing Skills

SEO (short for Search Engine Optimization) is one of the hottest topics when it comes to your web presence …  and it’s part of the “secret” to rank within search engines so people can find you. No matter where you look, all SEO tutorials will tell you the same thing: you need awesome content to rank high in the eyes of Google. So how do you create this “awesome content?” To start, you need to focus […]
January 21, 2020
What-is-SMO-and-How-Can-Your-Business-Take-Advantage-The-Modern-Connection

What is SMO and How Can Your Business Take Advantage?

When it comes to your business’s online presence, optimization is one of the most important parts of your digital strategy. If you build it, it needs to be optimized so “they” can get there.  Enter Social Media Optimization. Chances are you’ve heard of SEO (Search Engine Optimization), which drives traffic to your website via search engines. SMO is similar, and if done properly, it will drive traffic to your website via social media channels. The best part? […]