The Modern Marketing Blog

May 5, 2020
How to Give Back to the Community Using Social Media

How to Give Back to the Community Using Social Media

So much has changed since March. Households, essential workers, small and large businesses have all experienced major shifts as everyone makes adjustments to the “new normal” brought on by the COVID-19 pandemic. As reality sets in and states and local communities try to find a way to safely reopen to the public, we have seen requests for assistance on social media from local businesses. Some of social media’s major players have rolled out or ramped […]
April 27, 2020
5 Ways to Make the Most Out of Your Video Content

5 Ways to Make the Most Out of Your Video Content

If your business has yet to experiment with video content in your social media marketing strategy, it’s time give it a shot. While video production may seem like a daunting task at first, the ROI is worth it in the end, with a reported 80% of marketers left feeling satisfied with their video ads on social media. Video content is the foundation of a multitude of social media apps, with the best example being TikTok, […]
April 21, 2020
Ways Social Media Platforms are Shifting with COVID-19

Ways Social Media Platforms are Shifting with COVID-19

So much has changed in the last couple of weeks. Not only has life itself shifted, but we’ve seen a big jump in social media and digital interaction. As we’ve moved deeper into the pandemic, messaging platforms have surged and changed. The usage of social media has increased drastically as more users go online to connect with friends, family, businesses, and colleagues. Let’s take a look at some of the ways social media platforms are […]
April 14, 2020
Steps to Quickly Updating Your Customers on Business Information

Steps to Quickly Updating Your Customers on Business Information

Digital communication efforts have never been more important or impactful to your audience. With the current state of the U.S. and abroad, we are still in uncharted waters. The coronavirus (COVID-19) has thrown us into uncertain times and no one knows when we will start to see some form of normalcy again. With people at home and turning online for answers, your business should be communicating every step of the way.  With regulations changing week […]
April 7, 2020
Top Tips for Working From Home The Modern Connection Blog

Top Tips for Working From Home

A lot has changed these past few weeks as the effects of COVID-19 are felt globally. One of the major shifts we have seen in our society is the adjustment to working from home. For companies that can continue to serve their customers and clients while following social distancing guidelines, working from home has become the new norm.  U.S. Census data indicates that 5.2% of U.S. workers completely worked at home in 2017. This number […]