The Modern Marketing Blog

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July 29, 2019
the modern connection internship

An Intern’s Experience at The Modern Connection

  This summer I had the wonderful opportunity of interning at The Modern Connection, a social media and digital marketing firm in the heart of downtown Charleston, South Carolina. As the Social Media intern, like the title suggests, my primary focus was everything social media, whether that meant learning about its intricacies or implementing my newly acquired knowledge to the various client accounts. Responsibilities as the intern varied day by day; however, in general, my […]
July 22, 2019
back to school marketing

Back to School Marketing

  The next school year is only a few short weeks away for some, so for retailers, it’s time to start revving up your back to school marketing!  The National Retail Federation predicts record-high spending on back to school supplies for 2019 at an all-time high of $80.7 billion. This survey also states that half of those shoppers are holding out for bigger sales.  Here in South Carolina, our biggest back to school shopping days […]
July 15, 2019
Time Saving Tips for Managing Your Social Media Accounts

Time Saving Tips for Managing Your Social Media Accounts

  Between serving clients and running a business, there can be little to no time left for managing your own social media accounts for your business. How can you prioritize your time better to actively be creative and engaging while following through with your business’s digital marketing strategy? Here are some time-saving tips for managing social media accounts from the experts.    Focus on the Best Platforms Do some research to choose the platforms that […]
July 8, 2019
Tips for Keeping Up Online Appearances While Traveling

Tips for Keeping Up Online Appearances While Traveling

  Summer is in full swing and hopefully, you’ve got one or two vacations on the books to look forward to! While you’re planning your trip to California, New York City, or maybe even Hawaii, you should also be planning for how you will handle your social media during your time away. Your online presence does not come to a screeching halt just because you’re out of the office. Consistency is key when it comes […]
July 1, 2019
learn to convert with lead magnets

Learn to Convert with Lead Magnets

  Your digital marketing strategy should be built out with detailed plans for your website, social media platforms and digital advertising, but we’re here to make the case for a conversion tool that often gets forgotten. We’re talking lead magnets. They take shape in many different forms, documents and templates but their conversion rates are invaluable.  By definition, a lead magnet is a tool used in marketing that provides a helpful resource such as a […]