Blog

July 23, 2018
How Good Branding Can Elevate Your Business

How Good Branding Can Elevate Your Business

  These days, customers aren’t satisfied with buying a product or service from just any company. Consumers crave an experience with a business, looking for companies who represent their interests and whose views align with their own. That’s why developing your company’s brand is more important than ever. When it comes to branding, is your business doing enough to set you apart from the competition? If not, it’s time to develop your brand and take […]
July 18, 2018

#WebWeds: Instagram’s New IGTV & What It Means For Your Business

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   IGTV is Instagram’s latest venture into video, and it’s a way to share up to 1-hour full-screen (vertical) video content with your audience. With pretty much everyone in the digital marketing space […]
July 16, 2018
Social Media News Recap | July 2018

Social Media News Recap | July 2018

  There’s so much change in the social media and digital marketing sphere everyday. It’s similar to the ebbs and flows of our stock market. Share prices go up, share prices go down. New features get launched, more regulations are put into place. Like the stock market, changes in the digital industry are telling of current cultural and societal shifts. As social media users become more aware of their rights to privacy, social media platforms […]
July 13, 2018
Employee Spotlight: Audrey Coates, Digital Marketing Consultant

Employee Spotlight: Audrey Coates, Digital Marketing Consultant

If there’s one thing we’re proud of at The Modern Connection, it’s our incredible team. And we want to give you the chance to learn more about each of our talented and social savvy team members. Each month we’ll be interviewing a different team member about what they do at The Modern Connection, and in their spare time. July’s employee spotlight focuses on Audrey Coates, Digital Marketing Consultant. Read on to learn more about her role […]
July 11, 2018

#WebWeds: Snapchat’s New Visual Product Recognition

  Note: This was featured as part of our Web Wednesday segment on Charleston’s 105.5 The Bridge. You can catch us every Wednesday morning at 8:20 am ET for your dose of social media & digital marketing news. Listen to the segment below:   ECommerce has been a part of online business since its introduction in the 1990s. Up to this day, businesses around the world have included the option for customers to buy products […]